Kevin Bossons @KevinBoss
General Manager @WTDigitalAgency linkedin.com/in/kbossons/ Easton, Pennsylvania Joined May 2008-
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Followers95
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Following91
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Likes297
Kevin Bossons retweeted
Google is not against content created with AI. They're against low quality content. It just happens that a lot of low quality content is written by AI.
@blairmacgregor @JohnMu For anyone who uses *any method* to generate a lot content primarily for search rankings, our core systems look at many signals to reward content clearly demonstrating E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). developers.google.com/search/docs/fu…
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Kevin Bossons retweeted
I refuse to let my daughter grow up in a world where she has fewer rights than I did at her age. End of story.
@BritneyMuller Tools are great, but never forget your brain is the ultimate tool.
Kevin Bossons retweeted
SEOs writing articles explaining what content is considered helpful or unhelpful - before the helpful content update rolls out - is the definition of unhelpful content.
Kevin Bossons retweeted
The Art of Link Building 🔗 Gone are the days of setting up automated tools to spam the most links. Building backlinks these days is much more of an art, mixed with some maths. A 🧵 on how to become an artisan link builder 👇
Kevin Bossons retweeted
Every single change Google made to the newest Quality Rater Guidelines... and what all the changes mean. thesempost.com/2022-update-go…
Kevin Bossons retweeted
Kevin Bossons retweeted
If Google Search Console is your source of truth about keyword referrals, you're getting bamboozled. Swindled. Hoodwinked. Then again, it's Google. So if you trusted their data after all these years, shame on you. Superb work by Ahrefs: ahrefs.com/blog/gsc-hidde…
Kevin Bossons retweeted
"Just make great content," is such meaningless, fluff advice. No wonder it's what Google's reps have been preaching for two decades 🙄
One of the most overused (and bad) pieces of advice given by marketing gurus is: “Content is king. Just create content and the work will take care of itself...” Very bad advice. I’ve learned: You need to know your audience. How to create great content & embrace distribution.
Kevin Bossons retweeted
Is the classic funnel still a useful model? Are the "0 click SERPS" something we SEO cannot deal with? My talk about SEO for the Messy Middle is now in a detailed blog post format: iloveseo.net/oh-my-mum-or-h…
Kevin Bossons retweeted
Forced birth in a country that doesn’t have mandatory maternity leave or universal healthcare…
Kevin Bossons retweeted
Once you understand the relationship between search queries and keywords, you think of keyword research in a 🎵 whole new way 🎵 Tap into the potential sitting right under your nose… (I show you how with GA4. Click below 👇) #SEO #PPC #GA4 searchenginejournal.com/search-queries…
Kevin Bossons retweeted
Kevin Bossons retweeted
We all suspected it was happening, but there's now more evidence and a lawsuit: axios.com/local/seattle/… Very curious to know if Google (or Apple) does this, too.
Kevin Bossons retweeted
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. via @KayleLarkin: searchenginejournal.com/top-landing-pa… #SEO
Kevin Bossons retweeted
SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' tcrn.ch/3NX9g4t by @Haje
Kevin Bossons retweeted
This is so good. This post is packed with good SEO advice (by @olgazarzeczna): seosly.com/seo-mistakes/
@GoFishDigital @bill_slawski So sorry for your loss. He was one of a kind.
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