MICA @MICA_Ahmedabad
Welcome to the official Twitter handle of MICA - The School of Ideas, India's Premier Institute for Strategic Marketing and Communication. mica.ac.in Ahmedabad Joined August 2009-
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Congratulations to our diverse online Strategic Brand Management & Communications program participants on completing their campus immersion. The program held in partnership with @EmeritusIndia comprised sessions on branding towards the triple bottom line and AI based branding.
MICA President and Director Dr. Shailendra Raj Mehta spoke about the importance of human resources in universities at a workshop on 'Institutional Development Plan' organised by the UGC.
MICA President and Director Dr. Shailendra Raj Mehta spoke about the importance of human resources in universities at a workshop on 'Institutional Development Plan' organised by the UGC.
#MICA adds sports business specialisation in curriculum #Ahmedabad thehindubusinessline.com/news/education…
MICA is delighted to announce that it is now ‘Great Place to Work’ certified, a global title on workplace culture. Congratulations to each one of us that contribute to MICA's upliftment. #MICA #GreatPlaceToWork #WorkCulture #WorkLifeBalance
During the panel discussion, the panelists shared several business anecdotes, emphasizing the importance of customer journey and experiences, which serve as the foundation for designing a marketing campaign.
“Technology and personalisation has changed stories dramatically and most brands today are doing a great job.” - Nidhi Lall, Senior Vice President, Publicis Business
In conversation, Kali Mukherjee talked about how the only way to make experiences clutter-breaking is to keep in mind that you're not marketing for a friend, you're marketing for a friend of a friend.
Panelist Nidhi Lall, Senior Vice President, Publicis Business Ex- Group M, emphasized that while the fundamentals of communication remain unchanged, the key difference lies in how companies approach their target audience, treating them as distinct business entities.
Panellist Gaurav Mehta, CMO-Noise, spoke about the importance of understanding how content at the start of the consumer journey differs from that at later stages, and how this helps in reducing overall marketing spends.
“Identification of the need is the foremost which leads to the path of hyper-personalisation.” -Pallavi Agarwal, Founder and CEO, goSTOPS
Talking about the importance of ethics in the current marketing landscape, Saket Jha Saurabh, Ex-Director & Head, Media Partnerships-Meta, spoke about how consent is essential at every stage, not just at the input level. It’s also about how you use the data you have acquired.
Our panellist, Anoop Manohar, CMO-Axis Bank, talked about how banks are increasingly using data insights to personalise marketing efforts and customise content.
MICA is honoured to host a panel of eminent industry leaders at the first Annual Marketing Summit, hosted by the Marketing and Leadership Series, on the theme ‘Insight Out: Changing Currents in the Marketing Landscape’.
Dr. Falguni Vasavada @falgunivasavada
19K Followers 3K Following Professor, MICA• TEDx Speaker• Fashionista• Equality Believer• Optimist• Happy Person• High on Life• Business Inquiries: [email protected]Sukhada @appadappajappa
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189 Followers 363 Following Research scholar , University of Lucknow || UGC NET in Commerce, Management and EconomicsPublic Trust of India @ptindianews
40 Followers 104 Following Trust Starts with Truth. Public Trust of India popularly known as PT India News is the 1st English news agency in Odisha. #TipOff: [email protected]Dr. Falguni Vasavada @falgunivasavada
19K Followers 3K Following Professor, MICA• TEDx Speaker• Fashionista• Equality Believer• Optimist• Happy Person• High on Life• Business Inquiries: [email protected]Karthik 🇮🇳 @beastoftraal
83K Followers 1K Following Communications strategy consultant (see pinned tweet). Connect with me for corporate workshops on personal branding. No paid posts - my words are not for sale.Joy Bhattacharjya @joybhattacharj
167K Followers 2K Following Work in sport. Quiz. Read. Write. Try to think.Deepak Gopalakrishnan @chuck_gopal
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2K Followers 144 Following The official account for L'Oréal India. Our people, commitments and innovations. Facebook: https://t.co/4llXjCA2g2 Instagram: https://t.co/I9cOB4L5IEupGrad @upGrad_edu
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5K Followers 155 Following Brand Equity is ET NOW's flagship ad & mktg feature show. Tune into BE on Wed @ 6:30 pm or over the weekend on Sat @ 2:30 pm & Sun @ 11 am & 10.30 pm.BBDO INDIA @BBDOINDIA
993 Followers 274 Following BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads but acts.Avinash Pant @TrackPant
529 Followers 178 Following Passionate about marketing and sports ! Marketing Director @ Red Bull India. Views are my own.MullenLowe Lintas Gro.. @MLLintasGroup
2K Followers 90 Following Inspiring India’s pop culture - one brand, one idea at a time.L&K Saatchi & Saatchi @LKSaatchi
457 Followers 14 Following At L&K Saatchi & Saatchi its not the paychecks which drive us, not advertising, it's the ideas. Fire of ideas. Center of our universe. Locus of our being.Motherboard @motherboard
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306 Followers 545 Following Politics | Finance | CC Enthusiast | Memes & ParodySomdattaRoychowdhuri @sorocho93
99 Followers 187 Following Just an awkward girl, doing awkward things.Nirmit Shah @NirmitMarioShah
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421 Followers 3K FollowingS05 EP04 | Ms Padmini Rathore | The Alum Saga Tune into this engaging conversation we had with Ms. Padmini Rathore, CEO of DSK Legal. The full podcast is out now, streaming on every platform of your choice! #podcast #mangementpodcast #legal #MICA #bschoolpodcast #career
@MICA_Ahmedabad study says that the playful icons (#emojis) used with text messages can reveal traits like #openness, #neuroticism, #extraversion etc in the users Read more at: ahmedabadmirror.indiatimes.com/ahmedabad/cove…
Dear PGP-25 and CCC-29, It's a new year and a new chance to meet and greet those same old faces that you can't get enough of, all over again. So, don't you want to answer the call of reminiscence from MICA to come relive those days? #micacalling #grandhomecoming
How do you put Creativity & Management together. Excited to be a part of this discussion as we dig deeper today at @MICA_Ahmedabad ’s first virtual International Communication Management Conference: mica.ac.in/icmc/icmc-2021
ThePrint's Editor-in-Chief @ShekharGupta in conversation with students of the Mudra Institute of Communications, Ahmedabad. @MICA_Ahmedabad The event was jointly organized by Littcomm and EDC at MICA. youtu.be/Ao0McDv-nxw
Presenting our first MindSpeak speaker: @rashigoel, CCO of Nestle, India. Impact Magazine has voted her as one of the top 50 women in Media, Advertising and Marketing two years in a row. Mindspeak registrations open soon. Stay tuned! #Micanvas20 #AltReality
The Government of India has appointed Dr Shailendra Raj Mehta, President & Director @MICA_Ahmedabad as one of the members of the Mission High-Level Committee (MHLC) of the Indian Knowledge System (IKS), said #MICA officials. #education #Ahmedabad #GoI #knowldgesystem #Gujarat
I chaired the Mission High Level Committee of Indian Knowledge Systems. Prof Vijay Raghavan, Padma Bhushan Dr Anil Prakash Joshi, Secretary - Dept. of Higher Education, Prof Anil Sahasrabudhe, 1/2
Thank you @PatraSantosh @MICA_Ahmedabad for a great session! Look forward to the bright minds from MICA disrupting and changing the face of media in the future! @ApplauseSocial
#Scam1992 success story now a case study for @MICA_Ahmedabad students, interesting read by @2ritusharma @mehtahansal @nairsameer @shreya_dhan13 @pratikg80 indianexpress.com/article/educat…
We are delighted to announce the India winners of #PepsiCoDTDM Komal Khanduja and Taranjot Kaur, from Mudra Institute of Communication, Ahmedabad. We wish them the best of luck for the sector #DTDM finale! #PepsiCoIndia @MICA_Ahmedabad
Where else, other than MICA, the “Ageless” School of Ideas. #micaalumni #micanedge #alwaysahead
Ahmedabad: When father enrols in daughter’s alma mater toi.in/6TYVwY43/a24gk via @timesofindia @MICA_Ahmedabad @micaalumni @EruditusExecEd
#BIMTECHFoundationDay2020 Prof. (Dr.) Shaphali Gupta (@GuptaShaphali), Professor of Strategic Marketing, @MICA_Ahmedabad, and the First Prize winner of Basant Kumar Birla Distinguished Research Scholar Awards 2019 shares her research journey. Read at bit.ly/3ng4VwP
With academic classes for 2020-21 going online, @MICA_Ahmedabad 2nd year students of 'Cultural Analysis and Application’ course to study societal & cultural changes, real-time projects including evolaution of male grooming in the post-COVID era, changing world of dating #COVID19
1st prize winner is Prof. (Dr.) Shaphali Gupta, Professor of Strategic Marketing, MICA Ahmedabad(@MICA_Ahmedabad) 2nd prize winner Prof. (Dr.) Arpan Kar(@arpankar), Associate Professor, Department of Management Studies, IIT Delhi(@iitdelhi) and
#BIMTECHFoundationDay2020 We are excited to announce the 1st Winner of Basant Kumar Birla Distinguished Research Scholar Awards 2019, Prof. (Dr.) Shaphali Gupta, Professor of Strategic Marketing, MICA Ahmedabad(@MICA_Ahmedabad). @AjoyKumarDey
Josy Paul, Chief Creative Officer, BBDO India in a session ‘Creating Acts and not just Ads,’ part of the MICA Leadership Series ow.ly/Y9nJ50B5npS
Be aware of the forces around you. Every new day is a magical day, says Mr. @aJosyPaul , CCO, @BBDOINDIA #BBDOAtMICA #MLS #creativity #management @MLS_MICA @BLOnCampus Read the full article here: bit.ly/2Q9llaK
Congratulations Arjoon Bose, MICA PGP Batch of 2003, for being selected the judge for the Global Effie Awards this year. Congratulations! #micaalumni #alwaysahead #micanedge #effieawards #generalmills
Stayed over at @MICA_Ahmedabad during the Diwali holidays so I could prep for the Crucible finals. Team mate was @sania_n
What is something you've done for a quiz that non-quizzers would find weird? Here's ours: Told my family that there was an exam in college to avoid a family trip. Actually Major was doing a quiz on the same weekend.