Matt Ware @MattyWare

SEM/PPC and all round Digital Marketing geek. first.com.au Sydney, New South Wales Joined February 2011

Tweets

5K
Followers

424
Following

925
Likes

8

Matt Ware @MattyWare

6 years ago

Heading of to SF for the Google Marketing Platform Summit followed by 2 days at Mountain View with the Google Assistant Team as part of the Top Partner Advisory Board... Should be a great week with the other Google Partners!! #digitalmarketing #google #g…lnkd.in/fu-NA98

0 0 1 0 0

Matt Ware @MattyWare

6 years ago

After a lot of work by the whole team at FIRST Digital we are proud to announce that we are the only Australian agency so far to be listed on the Actions on Google Agency Directory: #google #voice #voicefirst #googleassistant #go…lnkd.in/faQ3_62 lnkd.in/fuc7W8d

0 1 1 0 0

Matt Ware @MattyWare

6 years ago

Heading to VOICE Summit Newark to talk about Google Assistant, Amazon Alexa as well as other voice technologies and their uses in Australian retail landscape. It's going to be an exciting and educational week. FIRST Digital @Lachlancbd Ben Poulton #go…lnkd.in/fwqMNrP

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

This is like Pokemon Go all over again... Ask people to Vote or do their Census online and it's all "my private data could be shared"... Ask them to age themselves with a free App and it's "Terms & Conditions, I don't have time to…lnkd.in/gPXDWp9 lnkd.in/gT_QuEE

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

In preparation for us talking at VOICE Summit Newark in a couple of weeks time @eMotionDanceFit interviewed @Lachlancbd and I for their podcast. In it we talk about why Australia currently tends to favour Google Home over Amazon…lnkd.in/fZXsUXx lnkd.in/fWTjMfc

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

Looking forward to presenting in the Technology Pitch for Sukin later today with @adamferrier! It's going to be fun FIRST Digital Mumbrella360 #M360 #marketing #digital #digitalmarketing #voicemarketing #advertising #voiceassistant #voicefirst #googleh…lnkd.in/fy_RF_K

0 1 3 0 0

Matt Ware @MattyWare

6 years ago

Only a week away now until I get on stage at Mumbrella360 to take part in the Technology Live Pitch! If you're attending feel free to let me know if you want to catch up while I'm there. lnkd.in/eSxrCdk lnkd.in/eXi9cU8

0 0 1 0 0

Matt Ware @MattyWare

6 years ago

If you're looking for a job in AI with a progressive group who want to push the boundaries then this is the role for you! lnkd.in/fpsscEu

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

The addition of icons, even if they are branded, to Organic results may assist in recognition for larger known companies however I can't help but think it will both enable clones to put a similar logo on their site and also lead pe…lnkd.in/fNkHAqX lnkd.in/fzKG8gf

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

IBM Think Summit Sydney today! Looking forward to seeing David Billington speak about AI lnkd.in/fv5Puzs

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

This is the first step that we've been talking about for a while now. Google Assistant's ability to perform actions for you like "book a car to my hotel" with no other context. It's only linking into Apps at the moment, and some w…lnkd.in/fP6AvXw lnkd.in/fES56Bk

0 0 0 0 0

Matt Ware @MattyWare

6 years ago

That moment when your report data from @FIRST_digital and @voicebotai on Smart Speaker adoption in Australia gets referenced at @awscloud Summit Sydney @bretkinsella #ai #smartspeaker #voicemarketing #voicesearch #voicecommerce #voiceassistant #VoiceFirst #amazon #alexa

1 2 10 0 0

Download Image

Matt Ware @MattyWare

6 years ago

Microsoft release their Digital Assistant Usage Report; Google Assistant and Siri tied on 36% with Alexa a fair way behind on 25% and Cortana on 19%... I'd have expected Amazon to be closer #siri #googleassistant #amazon #alexa #v…lnkd.in/f2SeWDu lnkd.in/fdvrY9N

0 0 1 0 0

Matt Ware @MattyWare

7 years ago

This is interesting... Google Assistant didn't answer my actual question but instead gave me a Sponsored answer with flight times/prices. Test or the next stage of Google looking to monetise the Assistant? Usually the response is drawn from the "Positio…lnkd.in/fhAG_MM

0 1 0 0 0

Matt Ware @MattyWare

7 years ago

Has Australia really overtaken the US for speed to adopt Smart Speakers and Digital Assistants? That's what the numbers tell us in the First Australian Smart Speaker Consumer Adoption Report which you can get here: #marketing #dig…lnkd.in/f5EjUzn lnkd.in/fu7C43G

0 0 2 0 0

Matt Ware @MattyWare

7 years ago

A great example of why you should consider building a custom #Voice presence soon. Imagine letting #Google and #Amzon design and own your website... Brand control is just one reason why companies can't afford to not enter this medi…lnkd.in/fHM3tzs lnkd.in/ffHAjpr

0 0 2 0 0

Matt Ware @MattyWare

7 years ago

A Vision of Transactions, Advertising and Monetisation in the world of Digital Assistants #voice #google #amazon #alexa #assistants #digitalassistants #voiceassistants linkedin.com/pulse/vision-t…

0 0 0 0 0

Matt Ware @MattyWare

7 years ago

Not long to go now! Really looking forward to getting back over to San Francisco in a little over 2 weeks to talk all things Voice and Assistant. If you're in the city the first week of Feb and want to catch up for a chat please let me know. #ai #google…lnkd.in/fdCSCM7

0 0 0 0 0

Matt Ware @MattyWare

7 years ago

1 Billion is a big number as a distribution and access channel. Once you factor in that the majority of these devices will be "out of home" devices (such as phones, tablets, cars, wearables) and those that are in home (TV, Displays…lnkd.in/gQNGHb7 lnkd.in/gjpDpVu

0 0 0 0 0

Matt Ware @MattyWare

7 years ago

Google are working to have their Assistant available natively in the Chrome Browser. This will be huge when they can make it work giving their Assistant massive consumer reach and data to learn from. #ai #google #machinelearning…lnkd.in/fU8GKfC lnkd.in/f7N4FUY