💸 paid ads lesson #6
i asked my german friend (doing $10m/yr in paid ads) what quick sauce he’d drop if i start testing ads on meta + tiktok.
this is what he said:
– start with $50/day. enough to see if metrics work in your favor.
– right time = now. don’t wait for q1/q4.…
I went from $100/day initial ad budget in January to $10k/day in August for Life Reset, all bootstrapped done alone without VC/agency
some notes to add on top of Steven's insights:
- CTR > CPM > hook rate > thruplay in terms of metric importance (other than ROAS)
- CPM means…
I went from $100/day initial ad budget in January to $10k/day in August for Life Reset, all bootstrapped done alone without VC/agency
some notes to add on top of Steven's insights:
- CTR > CPM > hook rate > thruplay in terms of metric importance (other than ROAS)
- CPM means… https://t.co/Mslts644mi
I had a meeting with another app founder once...
He told me to add a simple emoji and arrow to my paywall screen button...
It doubled my conversion rate 🤣🤣🤣
PEPTIDES are the best-kept secret in modern medicine.
They heal your body, boost muscle growth, and even slow aging.
They might even explain how celebs like Hugh Jackman & Jennifer Aniston still look 30 in their 50s.
Here's everything you need to know about them: 🧵
Everyone says: just send 10k emails. Track response rate. Track conversions.
I did that in my previous startup, VCs loved the numbers. But here’s the truth: it never worked.
You can’t know 10k people. And 10k people don’t all have the same needs, so one template won’t land.…
You can't make this up:
Last month, the May and June jobs reports were revised lower by -258,000 jobs.
Today, the BLS revised the June jobs report lower AGAIN by another -27,000 jobs.
That's a total of -285,000 jobs in 2 months.
What is happening here?
It's coming. More and more reports about the coming unemployment are being published.
"The Gerald Huff Fund for Humanity today released Impact of AI on Workers in the United States, a groundbreaking analysis revealing that artificial intelligence is on track to disrupt roughly…
i stopped using Comet after researching just how much data they are tracking & collecting
all it takes is a single court order, and the government knows EVERYTHING about you.
every click, every search, every site you visited. everything.
Scenario 3: Too Cold ❄️
Definition: <25k job adds, unemployment >4.4%.
Weak data will spark recession fears that stocks haven’t priced in at current levels.
Dr. Simon's Ginger-cinnamon protocol for pain relief:
Grate thumb-sized fresh ginger. Add 1 tsp cinnamon.
Pour hot water & drink immediately.
This opens blood vessels, increases circulation, loosens mucus.
Works in minutes for headaches, cramps, joint pain, colds.
The number of social products that took off among older audiences can be counted on 1 finger. Our habits become immutable as we exit our formative years.
Audiences that exhibit obsessive behavior tend to be the best beachhead for new products—such as gamers, teens, and hobbyists. You need this obsessive engagement at the beginning to get the flywheel spinning.
The only way to push through the noise of the App Store is to be unapologetic about marketing to your first users. If your first users are Berkeley students, go ahead & call the app Berkeley Memes. It's hard enough to get the flywheel spinning without being obnoxiously relevant.
People download apps to solve core human needs (1) finding love, (2) making or saving money, and (3) play. People rarely take time out of their day for anything else.
Nothing slows down teams more than inconclusive tests. If you're walking away from tests & saying "maybe we needed more downloads" or "people needed more friends"—then your biggest priority should be fixing your testing tactics so you can decide to pivot with conviction.
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