Pathmatics by Sensor Tower @Pathmatics
Serving up magical digital advertising intelligence for the world's leading brands, agencies, and publishers. Don't transform digital advertising. Crush it. sensortower.com/pathmatics Santa Monica & New York City Joined January 2012-
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Today, we are excited to announce that you can now access deeper insights for the Gaming category in Pathmatics! Pathmatics' gaming taxonomy aligns with @SensorTower's game genre taxonomy, creating a cohesive experience on both platforms. Learn more: okt.to/LkwN1l
Today, we are excited to share that Instagram, Snapchat, and TikTok are now available in Pathmatics for ads served in the United Kingdom, Germany, France, Italy, Spain, Canada, and Australia. Read the post and latest State of Social Advertising report: okt.to/d8j4X2
We just released our very first Q2 2022: U.S. Data Digest! Dive into our stories of the quarter, highlighting popular Easter and Mother’s Day themed ads and #Uber and #Lyft’s digital ad strategies as gas prices continued rising. Download the report: okt.to/FPbl3g
Get your shopping carts ready... because our new Retail Taxonomy enhancement breaks down the vast retail advertising landscape into a host of sub-categories including Apparel, Beauty, Sports & Outdoors, Coupons & Rebates, and more. Learn more: okt.to/DMUHwX
In G2's recent Summer 2022 report, Pathmatics ranked top 10 in nine reports, earning badges for the Marketing Analytics and Competitive Intelligence categories. Check out the full post here: okt.to/KHJjOe
Our team is having a blast at #CannesLions this year! Check out a few photos from the Dentsu beach club cocktail event, Tremor Video/Unruly, and Nielsen yachts. More photos to come this week. 🎉
In May, brands in the CPG, Jobs & Education, and Auto categories focused their OTT ad spend on #Hulu and #Tubi in the U.S. Read our latest post to view the top 10 OTT advertisers in the U.S. for May 2022: okt.to/RtX9bj
Oh... SNAP! Our newest report is available now and dives into #Snapchat’s top 10 advertisers by digital ad spend and advertisers in the Telecom, Food & Drinks Services, Sportswear, and Gaming categories. Download the free report here: okt.to/GM5IkN
Pathmatics reveals that U.S. advertisers spent an average of $338 million per month on #TikTok and more than $400 million in April alone. Swipe through our new report to see how #HelloFresh, #Shein, and others are crafting their TikTok strategy. okt.to/jdliOq
Introducing our newest channels - Snapchat and TikTok! Customers will have full visibility into how brands are including these platforms as part of their media mix. Read the full announcement: okt.to/od9uWe
Why should brands advertise on #Snapchat? Pathmatics Explorer reveals that between January 1 and May 1, the top 10 advertisers on Snapchat collectively spent more than $189 million on ads in the U.S. and accrued nearly 31 billion impressions. Read more: okt.to/7jHFNs
Looks like advertisers on #OTT platforms are putting a spring in their step this season. Pathmatics Explorer reveals that the top 10 advertisers on OTT for April collectively spent nearly $130.3 million in the U.S. Read here: okt.to/ajQh6I
#TikTok's users aren't the only one's singing "major bag alert". Advertisers have been investing in the platform that has quickly become a household favorite among Gen Z users. See how advertisers like #HelloFresh and #Cerebral are spending on TikTok: okt.to/qnzmQ8
Digital advertisers in the fintech industry are paying up for creative spots. In the cryptocurrency category, @cryptocom spent the most on digital ads in the U.K., approximately $2.5 million between Q1 2021 and Q1 2022. Get our latest report today! okt.to/VXIRiE
With the help of Pathmatics Explorer’s Top Creatives and Report Builder, @Ogilvy has been able to analyze paid digital and social media campaigns for its high-value clients. Learn more in this case study: okt.to/ejdbsH
Pizza brands like #Dominos & #PapaJohns, spent the most dough on OTT advertising. More than $50 million went towards OTT between October 2021 & January 2022. Download our State of OTT Advertising in the U.S. report today to discover more insights. okt.to/t4DjHQ
Flowers for Spring? The Bouqs Company has spent roughly $1.9 million on digital ads in the last 12 months — twice as much green as any of the other online plant shops we looked at. See how other plant startups have been focusing on digital ads: okt.to/fNliVe
The biggest players in the used car marketplace have been tailoring their messaging to reluctant buyers and eager sellers. #CarMax funneled roughly $45 million into its digital campaigns from January 2021 to February 2022. Read more in our latest post: okt.to/cM7Hqd
ICYMI [WATCH] Feeling creative? Check out Advanced Creative Filters & Text Search in Explorer! Supercharge your creative research using competitor keywords, or filter down to specific type, & dimension for creatives. Click the link to see it in action! okt.to/uKOXoD?
In March, #Toyota and #Airbnb ramped up its ad spend on OTT streaming services, making the top 10 advertisers on OTT chart. See which campaigns these brands promoted the most: okt.to/H2aqKv
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Brand safety continues to be the big issue: Disney spent more than 25% of its Facebook advertising in the app environment pre-July 2020, according to Pathmatics. Since then, Disney is putting more into video advertising on Facebook, which has more brand safety controls.
Remember those corporate boycotts of Facebook ads in NZ? Well...not so much...in the last 12 mths via @Pathmatics data. The Warehouse, Spark, NZ Tourism, Vodafone, NZ Govt and Air NZ among biggest buyers of Facebook ads in NZ. pathmatics.com/blog/pathmatic…
Fresh analysis from @Pathmatics explores the Federal Government's #digitalad spent over the last 15 months & emphasis on #covid messaging: cmo.com.au/article/689584…
Working to maintain a productive workforce in the midst of our (now) remote world is no easy task. While some companies have figured it out, others are still struggling. This article gives some helpful insights pathmatics.com/blog/maintaini… @Pathmatics
Pathmatics turns 10 this month! Our amazing team at @Pathmatics surprised my co-founder and me with a hilarious video to celebrate. These last 10 years have bene magical thanks to the wonderful team that we get to work with every day. We are truly lucky! pathmatics.com/blog/pathmatic…
Clues for upcoming trends can be found in the marketing spend of major direct-to-consumer brands. Read more: hubs.li/H0GXXVY0 Written by @williammerchan of @Pathmatics
MyPillow is massively ramping up its spending on Facebook ads, @Pathmatics told me, and it spikes whenever there's bad press about Mike Lindell businessinsider.com/mypillow-faceb…
Q2 ad-spending analysis by @Kantar and @Pathmatics reveals major share increases for social, including @facebook and @instagram and @twitter bit.ly/2GtYepD @mp_joemandese
How can marketers measure the impact of their social marketing? Join Marc Vermut, VP, at #Neustar #MarketingSolutions and William Merchan, CRO at @Pathmatics for a fireside chat about the importance of accurate social data and attribution. bit.ly/3gVNLAX
What? I'm talking somewhere again? Come join me and @williammerchan talking about #social #attribution during @Pathmatics Weekly Briefing Series on August 19th. Register here: buff.ly/2LD9OOH
The #StopHateForProfit boycott against Facebook seems to have hurt the social media giant's reputation more than its bottom line, as some advertisers vow to continue pressuring the company over its content moderation policies. nyti.ms/2XguuCw
Data from @Pathmatics & my bro @grosenberries on the front page of @nytimesbusiness showing the drop off of #Facebook's Top 100 advertisers incl previously unannounced spending cut off in July by @ProcterGamble @SamsungUS @Walmart @Disney @GEICO & more... nytimes.com/2020/08/01/bus…
These were the largest Instagram advertisers in Q2 2020 pathmatics.com/hubfs/Instagra…
Thank you, @Pathmatics!
New on the blog from @DanaKachan How to become a new market leader during a recession: okt.to/s3ebon
"The Walt Disney Company was Facebook’s No. 1 advertiser from Jan. 1 to June 30, spending an estimated $212 million — more than double No. 2 Procter & Gamble, according to the advertising analytics platform Pathmatics." nytimes.com/2020/07/15/bus…
Segundo a consultoria @Pathmatics, os 100 maiores anunciantes do @facebook investiram 18,3% menos em publicidade na rede social nesse ano. Número reflete efeito do boicote feito pelas marcas. #Facebook #StopHateForProfit meioemensagem.com.br/home/midia/202…
We're letting Facebook grade their own homework': Here's how advertisers' desired changes differ from overall boycott buff.ly/3e7iDMw
Born in the digital age, @Pathmatics is THE marketing intelligence platform that helps answer your digital advertising questions across: #Facebook, #Instagram, #YouTube, display, mobile, video and #Twitter bit.ly/31IJrjO
Of the companies that have joined #StopHateForProfit so far, only three — Unilever, Verizon and the outdoor equipment retailer REI — rank among the top 100 advertisers on Facebook, according to data compiled by Pathmatics, a marketing intelligence firm. cnn.com/2020/06/26/tec…
MSFT pulling back on Facebook ads is very notable. MSFT was the company's third largest advertiser in 2019, according to @Pathmatics. Estimated ad spend on FB: $116 million
So, you know who else isn't advertising on Facebook right now? Microsoft. It's over content concerns, but less about policy and more about where Microsoft ads show up. Scoop here: axios.com/scoop-microsof…
Trends for United States
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