Pathmatics by Sensor Tower @Pathmatics
Serving up magical digital advertising intelligence for the world's leading brands, agencies, and publishers. Don't transform digital advertising. Crush it. sensortower.com/pathmatics Santa Monica & New York City Joined January 2012-
Tweets7K
-
Followers3K
-
Following1K
-
Likes1K
Today, we are excited to announce that you can now access deeper insights for the Gaming category in Pathmatics! Pathmatics' gaming taxonomy aligns with @SensorTower's game genre taxonomy, creating a cohesive experience on both platforms. Learn more: okt.to/LkwN1l
Today, we are excited to share that Instagram, Snapchat, and TikTok are now available in Pathmatics for ads served in the United Kingdom, Germany, France, Italy, Spain, Canada, and Australia. Read the post and latest State of Social Advertising report: okt.to/d8j4X2
We just released our very first Q2 2022: U.S. Data Digest! Dive into our stories of the quarter, highlighting popular Easter and Mother’s Day themed ads and #Uber and #Lyft’s digital ad strategies as gas prices continued rising. Download the report: okt.to/FPbl3g
Get your shopping carts ready... because our new Retail Taxonomy enhancement breaks down the vast retail advertising landscape into a host of sub-categories including Apparel, Beauty, Sports & Outdoors, Coupons & Rebates, and more. Learn more: okt.to/DMUHwX
In G2's recent Summer 2022 report, Pathmatics ranked top 10 in nine reports, earning badges for the Marketing Analytics and Competitive Intelligence categories. Check out the full post here: okt.to/KHJjOe
Our team is having a blast at #CannesLions this year! Check out a few photos from the Dentsu beach club cocktail event, Tremor Video/Unruly, and Nielsen yachts. More photos to come this week. 🎉
In May, brands in the CPG, Jobs & Education, and Auto categories focused their OTT ad spend on #Hulu and #Tubi in the U.S. Read our latest post to view the top 10 OTT advertisers in the U.S. for May 2022: okt.to/RtX9bj
Oh... SNAP! Our newest report is available now and dives into #Snapchat’s top 10 advertisers by digital ad spend and advertisers in the Telecom, Food & Drinks Services, Sportswear, and Gaming categories. Download the free report here: okt.to/GM5IkN
Pathmatics reveals that U.S. advertisers spent an average of $338 million per month on #TikTok and more than $400 million in April alone. Swipe through our new report to see how #HelloFresh, #Shein, and others are crafting their TikTok strategy. okt.to/jdliOq
Introducing our newest channels - Snapchat and TikTok! Customers will have full visibility into how brands are including these platforms as part of their media mix. Read the full announcement: okt.to/od9uWe
Why should brands advertise on #Snapchat? Pathmatics Explorer reveals that between January 1 and May 1, the top 10 advertisers on Snapchat collectively spent more than $189 million on ads in the U.S. and accrued nearly 31 billion impressions. Read more: okt.to/7jHFNs
Looks like advertisers on #OTT platforms are putting a spring in their step this season. Pathmatics Explorer reveals that the top 10 advertisers on OTT for April collectively spent nearly $130.3 million in the U.S. Read here: okt.to/ajQh6I
#TikTok's users aren't the only one's singing "major bag alert". Advertisers have been investing in the platform that has quickly become a household favorite among Gen Z users. See how advertisers like #HelloFresh and #Cerebral are spending on TikTok: okt.to/qnzmQ8
Digital advertisers in the fintech industry are paying up for creative spots. In the cryptocurrency category, @cryptocom spent the most on digital ads in the U.K., approximately $2.5 million between Q1 2021 and Q1 2022. Get our latest report today! okt.to/VXIRiE
With the help of Pathmatics Explorer’s Top Creatives and Report Builder, @Ogilvy has been able to analyze paid digital and social media campaigns for its high-value clients. Learn more in this case study: okt.to/ejdbsH
Pizza brands like #Dominos & #PapaJohns, spent the most dough on OTT advertising. More than $50 million went towards OTT between October 2021 & January 2022. Download our State of OTT Advertising in the U.S. report today to discover more insights. okt.to/t4DjHQ
Flowers for Spring? The Bouqs Company has spent roughly $1.9 million on digital ads in the last 12 months — twice as much green as any of the other online plant shops we looked at. See how other plant startups have been focusing on digital ads: okt.to/fNliVe
The biggest players in the used car marketplace have been tailoring their messaging to reluctant buyers and eager sellers. #CarMax funneled roughly $45 million into its digital campaigns from January 2021 to February 2022. Read more in our latest post: okt.to/cM7Hqd
ICYMI [WATCH] Feeling creative? Check out Advanced Creative Filters & Text Search in Explorer! Supercharge your creative research using competitor keywords, or filter down to specific type, & dimension for creatives. Click the link to see it in action! okt.to/uKOXoD?
In March, #Toyota and #Airbnb ramped up its ad spend on OTT streaming services, making the top 10 advertisers on OTT chart. See which campaigns these brands promoted the most: okt.to/H2aqKv
MediaPost @MediaPost
107K Followers 839 Following Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.
Shane O Leary @shaneoleary1
8K Followers 4K Following Marketing strategy & media 🐕🐈. Ex agency dweller. Write a bit ✏️. Oval ball aficionado 🏉. Wexfordian 💜💛
faris @faris
38K Followers 27K Following Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Nomadic strategist/speaker. Author/Paid Attention. Husband/@rosieyakob.
Sara Fischer @sarafischer
58K Followers 9K Following Media Correspondent @Axios, Media Analyst @CNN ([email protected])
Pullom Temika @PTemika89729
3 Followers 309 Following
Toreteigh @toreteigh5596
25 Followers 2K Following Why bother to prove anything to those who are not worth it, live better, but for yourself
Kar❤️🔥 @missK_nyc
436 Followers 3K Following thriving ✨ travel nurse sassy, soft skin n open to somethin wild 📍New York Wanna know more? DM me babe
Computer Scientists A... @Aksharasree6374
56 Followers 2K Following
Maufou @Maufou073
20 Followers 1K Following
Nievirp @Nievirp81648
19 Followers 708 Following
Chris Huse @ChrisHuse
2K Followers 927 Following Global Vice President of Ad Sales @ https://t.co/9L4sTZOvkF
Anna @Eewidal322224
10 Followers 541 Following
Colin Sage @DigitalCanvass
2 Followers 49 Following Proprietary panel + patented tech = rich, real-time consumer data. Deep insights. Opt-in only. No guesswork. #BehavioralGold #DataWithDepth
Midnight 3-Minute Rad... @gisenegisene
2K Followers 7K Following 🇫🇷🇯🇵🇺🇸🇬🇧 🌌🚀🧠 💞 現代美術3分YouTube:シリアルキラー 🇯🇵🔤✍️インテリジェンス 特...ContemporaryArt M-3 M_Radio = Serial killer👍！Intelligence... S.F... fllowers welcome!
Kartik Jadeja @jadejakartikdev
17 Followers 187 Following
FaitheRobeson @N6NO2v7sAwnBzX2
64 Followers 7K Following
Smotheat @SmotheatfAtIc
45 Followers 4K Following
HeddaSander @DfQ1Yx653m6ROE
74 Followers 7K Following
Morgan-AIFinance @wi966498952064
594 Followers 6K Following
Szymon Nowak @szimek
333 Followers 2K Following Engineering Manager @SensorTower • Creator of https://t.co/68UrJNb47h • Co-organizer of @meetjs • Croissants are a vegetable
Garrett Johnson @garjoh_canuck
4K Followers 4K Following Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Tulio @tuliosousa93
193 Followers 841 Following Econ PhD candidate @DukeEcon, incoming AP @KelleySchool. Broad research interest in Industrial Organization and Microeconometrics. Digital Ads and Data Privacy.
Gerry McQ @McQGerry
272 Followers 2K Following
Joe Nash @heyjoenash
553 Followers 2K Following Business Strategy for Creative Organizations Building @brandtrackers + Today & Tomorrow Prev EP, Dir. Business Strategy @buck_tv EP, Co-Founder @Statewithlove
GangSter @GangSter52366
62 Followers 4K Following
DeborahSaroyan @3HQOMvyz0z3J2
29 Followers 3K Following
Obaid Ansari @oansari03
25 Followers 59 Following
Sliorer @SliorerdDZfQ4F
60 Followers 7K Following
Future of BSBE 2025 @Bsbe2024
274 Followers 2K Following 2nd Global Conclave on the Future of Biosensors and Bioelectronics, which will be held on June 26-27, 2025 in the beautiful city of Berlin, Germany.
OdeletteBlume @6u27x9bN0XaVR
24 Followers 1K Following Thanks to the analyst for helping me earn 3kUSDC-5kUSDC every day. I must share this good news with everyone! TG:https://t.co/EBN3Gj7Or8
Pie Z @zanella170
39 Followers 326 Following
Mike Allton | AI for ... @mike_allton
51K Followers 8K Following AI for Creators & Solopreneurs | Automate your biz, reclaim your time. Host @ The AI Hat Podcast. Learn how below! 👇
#Aliexpress Top Produ... @Besproduct_side
60 Followers 426 Following Your best products link- https://t.co/0iT23M99M7 Men & Women Fashionable Products & Electronics World Click Bellow Link. @Besproduct_side
Odin Woo @WooOdin
113 Followers 760 Following Partner of AdSmarter in Singapore Performance Marketing & Marketing Strategy Consulting Stay foolish. Stay hungry.
Elf @elfproductions
7K Followers 2K Following Design and innovation company with a digital creative agency, R&D unit Star Labs, magazine Hayden's and podcast Stardust. Designed with Love™ #elfagency #elf
Jessica Baldock @JessDBPR
58 Followers 428 Following
Shawn Jeon @Shawn_Jeon80
62 Followers 782 Following
LDE @LDEplatform
596 Followers 4K Following 🚀 LDE | The API-First Integration partner for Local SaaS Marketing. Powering 1M+ businesses & their networks. 🌎 Smart APIs for local SEO, reviews & listings.
TrikonInteractv @TrikonInteractv
21 Followers 191 Following Trikon Interactive is your premier destination for optimized digital and social media marketing solutions.
Asim Butt @asimbuttt
57 Followers 290 Following
MediaPost @MediaPost
107K Followers 839 Following Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.
Jeff Bullas @jeffbullas
540K Followers 199K Following Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.
Sara Fischer @sarafischer
58K Followers 9K Following Media Correspondent @Axios, Media Analyst @CNN ([email protected])
🇺🇦 David Griner... @griner
39K Followers 11K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.
Terence Kawaja @tkawaja
36K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
Nitasha Tiku @nitashatiku
65K Followers 10K Following Tech culture reporter @washingtonpost in SF [email protected], Signal: nitasha.10 https://t.co/APXCymgGYD
Shiv 💡 @airgups23
7K Followers 6K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Sprout Social @SproutSocial
117K Followers 26K Following Sprout Social powers real business impact—because All Business is Social℠. Join the movement: https://t.co/YC2ZJJY5Gz
WARC Americas @WarcAmericas
2K Followers 1K Following We have moved to @warceditors. Follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.
Nockwood @nockwoodcards
53 Followers 229 Following Nockwood cards were created by strategist William Charnock and Designer Graham Wood.
cindygallop.eth @cindygallop
82K Followers 4K Following I like to blow shit up. I am the Michael Bay of business.
Danielle @ErikDOster
3K Followers 2K Following Writer/reporter for Marketing Daily and freelance writer/editor. Follow me on Bluesky: https://t.co/vXcdzHOZGy
Jason Lynch 🇺🇦 @jasonlynch
8K Followers 770 Following @paleycenter curator. Former @Adweek senior managing editor. No longer here, so find me elsewhere: https://t.co/RJ0q8Xte4O #StandwithUkraine
John Siegel @JVNSiegel
241 Followers 232 Following @FloQast content guy. Former Staff Writer at @BuiltInLA
William Merchan @williammerchan
375 Followers 2K Following
Advertiser Perception... @AdPerceptions
817 Followers 3K Following More media, advertising & ad tech brands rely on us for research-based strategic market intelligence to strengthen brands, improve products and increase revenue
Peter Cook @peterjcook
333 Followers 242 Following Work: Programmatic/Data Strategy. Interested in cryptoassets, corp strategy, ad tech, gov bureaucracy, transportation, & music
Brandon Gains @BrandonGains
5K Followers 6K Following Fractional CMO | 12 years scaling technology startups. I partner with executives to sharpen go-to-market strategy and optimize paid media performance.
Kara Goldin 🍓 @karagoldin
126K Followers 1K Following Founder. Former CEO of @hint | Board member | Brand Builder, DTC | Author of Undaunted | Podcast: The Kara Goldin Show https://t.co/C3Fu6gI4nf
Flimper @flimperapp
2K Followers 2K Following Flimper's technology increases reach, engagement, and brand affinity on social media channels, helping brands to create organic conversations at scale
InTime Blog @InTime_Blog
3K Followers 1K Following InTime Blog Magazine #SocialMedia & #WebMarketing #Mobile #SMM #startup #InTimeBlog Founder @franzrusso
Kantar UK & Ireland @Kantar_UKI
26K Followers 14K Following UK and Ireland content from @Kantar: the world’s leading data, insights & consulting company. We help our clients understand people and inspire growth. #MRX
Michelle Ruiz @michelleruiz
9K Followers 2K Following @voguemagazine contributing editor & freelance writer / clips @vanityfair @nytimes @WSJ etc
Rob Carney @robtcarney
61 Followers 51 Following Enjoying family adventures in the Land Cruiser FJ60. Partner in design and marketing firm focusing on branding, web, software, & content.
Carney @carney_co
2K Followers 143 Following A marketing & creative agency with a killer newsletter - #TheDailyCarnage Get it here: https://t.co/ChO1UEa0E4
Crayon @Crayon
3K Followers 4K Following Crayon’s leading competitive intelligence platform helps organizations win more deals and retain more customers.
Enbrite.ly @enbritely
411 Followers 448 Following We help advertisers amplify their ROI by making sure fraudsters don’t steal their budget.
John Hall @johnhall
192K Followers 3K Following Co-founder @Calendar, Book me to speak at https://t.co/dUmg1uQ0Si, Author https://t.co/2mVXaABKCa, most important father/husband
Andreas Cohen @andreasc
2K Followers 1K Following Chairman @icomglobal Data Tribe. Scientist of life's finer moments #foodtrotter
CNN @CNN
63.6M Followers 1K Following It’s our job to #GoThere and tell the most difficult stories. For breaking news, follow @CNNBRK and download the CNN app ➡️ https://t.co/7PQD7o6fLw
Donie O'Sullivan @donie
262K Followers 8K Following CNN Senior Correspondent // 🎧Check out our new podcast ‘Persuadable’ link in bio
Meg Graham @megancgraham
13K Followers 944 Following Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)
Siegel+Gale @SiegelGale
23K Followers 4K Following Global brand-led experience firm owning, defending and living by simplicity.
Aarki @aarkimobile
1K Followers 779 Following Aarki is an AI company that builds advertising solutions to drive mobile revenue growth.
Marketing Dive @marketingdive
17K Followers 800 Following We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing. Sign up here: https://t.co/srMXTPmjje
Alex Weprin @alexweprin
17K Followers 2K Following Enthusiast. I write about business, finance, media, sports, and advertising @THR. Previously: @MediaPost, @POLITICO @TVNewser, @BCBeat
Slate @Slate
1.6M Followers 718 Following A daily magazine on the web. Follow and listen to Slow Burn: The Rise of Fox News—OUT NOW.
Franz Russo @franzrusso
34K Followers 8K Following Digital and #SocialMedia Strategist | Events | #SMM | Blogger, author, founder @InTime_Blog | Host 👉#SpazioTech🎙️ | @startup_italia
HUB International @HUBInsurance
8K Followers 1K Following Hi, we're HUB. We advise businesses and individuals on how to reach their goals. So you’re ready for tomorrow.
Hootsuite 🦉 @hootsuite
6.9M Followers 1.3M Following Social media tools, tips, news, and a shoulder to cry on for social pros since 2008. Support: @Hootsuite_Help
Click.Click.Click @clickclickclick
1.0M Followers 94 Following Culture by @Mashable. Obsessed with digital trends, connected lives, web weirdness, and the way we live now. https://t.co/7VO42WDVL5
Social Media Today @socialmedia2day
851K Followers 20 Following Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: https://t.co/dvMZPbNDVx
Pam Moore @PamMktgNut
269K Followers 121K Following 🎤 Keynote Speaker | AI Strategist | Founder Brand With Soul 🧡 Podcast Host | CMO -To-Go | Launch GTM 👑 Brand Culture | 50% Tech🤖 50% Marketing 🎨 100% Nut
James Nicholson @jamesseodesk
88K Followers 30K Following James Nicholson - business mentor, public speaker and entrepreneur. Visit my site at
rocketmarketinghub @rocketmarkethub
78K Followers 12K Following Rocket Marketing Hub is the Ultimate resource for all your online marketing training requirements
Bitcoin Adams PR Acco... @BitcoinADPRUK
50K Followers 53K Following Bitcoin Adams News & PRomo account. Orange pilling the masses for over a decade. Semi-automated RT service.
Dennis Wakabayashi @globalvoiceofcx
55K Followers 2K Following The Global Voice of CX 🌍 | Host of "CX Update" & "CX In the Wild" 🎥 | Content Creator 🚀 | World Traveler ✈️ | 🎙️ Keynote Speaker
Social Media Examiner @SMExaminer
495K Followers 3K Following Join 3,000 marketers learning AI-powered marketing strategies that actually work at Social Media Marketing World 2026. 👇
Kim Garst @kimgarst
550K Followers 204K Following AI Consultant 🤖 | Digital Futurist 🔮 | Building Next-Gen Blockchain 🔗 | Forbes Top 10 SM Influencer 🌟 | Author & Keynote Speaker 💬Join FREE community ⤵️
Michael Koehler @michaelkohler20
184K Followers 7K Following Entrepreneur | Investor | AI Expert Get your own viral AI video ↓
Neil Patel @neilpatel
476K Followers 77 Following Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.
Max Mead @max_mead
2K Followers 1K Following Enterprise Sales and Business Development Leader | B2B SaaS, MarTech /AdTech Veteran | Advisor | @warriors Fanatic | Home-brewer | Eater of NM Green Chile
StartUp @podcaststartup
74K Followers 479 Following A show about what it’s really like to start a business.Trends for United States
You might like
