People Pattern @PeoplePattern
We use artificial intelligence to develop audience insights and people-based datasets with both probabilistic and deterministic data. peoplepattern.com [email protected] Joined January 2013-
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Branded content and influencer marketing now reign supreme in the digital marketing landscape. marketingdive.com/news/branded-c…
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COVID accelerated the shift to digital marketing. This year, digital ad sales will account for more than 2/3 of total spend. marketingdive.com/news/digital-a…
As we rethink audience segmentation for the modern era, the word to keep in mind is "flexibility." marketingtechnews.net/news/2021/feb/…
Insights from a variety of CMOs on how marketing has changed in the last year. (Tip: everyone is tired of the word "unprecedented.") marketingdive.com/news/cmos-refl…
Interesting campaign from @pepsi going for granular targeting at scale. marketingdive.com/news/how-pepsi…
The key to running a successful influencer marketing campaign? Check in regularly. entrepreneur.com/article/364968
Smart marketers don't put all their eggs in one basket. New blog post: peoplepattern.com/the-three-pron…
How can an audience intelligence platform determine brand affinity? Why does it matter? NEW blog post! peoplepattern.com/game-on/
Who is funnier? #GenZ Boys or girls? Our own #GenZ summer intern will give you a surprising data-driven conclusion. peoplepattern.com/post.html#!/wh…
Fake followers in influencer marketing will cost brands $1.3 billion this year, report says cnbc.com/2019/07/24/fak…
People Pattern retweeted
We've reduced our US time spent estimates for @facebook and @Snapchat. Learn more: emrktr.co/2XbaIpV
People Pattern retweeted
Marketers know the importance of #socialmedia, but also know using it effectively can be overwhelming. #sociallistening tools like @PeoplePattern, @AwarioApp, @Agorapulse, @keyholeco can help. @ATXCopywriter gives some options to suss out your social: rampedup.us/social-listeni…
Psychographics: What is It and How Does It Work? via @nanalyzetweets nanalyze.com/2018/10/psycho…
"Move Over #Millennials, It’s Gen Z’s Turn to Kill Industries" via @RileyGriffin17 bloomberg.com/news/articles/… #GenZ #iGen
Making Sense of Social Data in 2018 peoplepattern.mypubliz.com/sharing/blog/2…
America Is Less White, Getting Older, and More Urban: Census via @Bloomberg bloomberg.com/news/articles/…
This Is What It's Like To Be Married To An Instagram Influencer yahoo.com/lifestyle/apos…
Why digital strategies fail bit.ly/2BsPWX4 via @McKQuarterly
Marketing “Dirty Tinder” On Twitter via @r0zetta labsblog.f-secure.com/2018/03/16/mar…
Ads That Don’t Overstep hbr.org/2018/01/ads-th… via @HarvardBiz
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