Philipp with 3 Ps and 1 L @Philklumpp
Cracking the code on ecomm spirits @beyondagencyco. Launching micro-startups in skincare & bev. beyondtheagency.co Miami, FL Joined November 2018-
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Marketing your founder story and your market-problem-solve is cool and all (it gets boring really fast) but it's not a brand strategy with long-term salience.
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“All great deals have hair” Great morning chat with @kirbyman01. Thanks for your time. Course is VC Due Diligence by Columbia Business School.
Philipp with 3 Ps and 1 L retweeted
YouTube employed this same tactic with YouTube Red in 2020. engadget.com/spotify-stops-…
MIA airport definitely one of the worst out there.
Arriving at #expowest now! Let me know if any one wants to meet up 😎
I may have created a monster by introducing my MD PHD Anesthesiologist father to @hubermanlab
Philipp with 3 Ps and 1 L retweeted
My standards have lowered over the past decade so I’m seriously supportive of any ad with an actual idea and basic branding concepts in place #plannerbowl
Philipp with 3 Ps and 1 L retweeted
dating has become so exhausting that ppl think marriage is akin retirement, when in reality, it's much harder to stay attractive to the same person for 60 years than it is to court someone when things are fresh and new
Philipp with 3 Ps and 1 L retweeted
Now rinse and repeat. I've been preaching this same playbook for the last few years, and it continues to work great for our clients at Homestead and the brands I'm buying/launching. If you found this thread helpful, I'd love if you would drop me a RT and a follow. ✌️
Philipp with 3 Ps and 1 L retweeted
The more brands I work with, the more I think "acquisition vs retention" is the wrong way to approach growth. You need to acquire with retention in mind. And you need to build retention strategies based on 1st purchase/acquisition context.
Philipp with 3 Ps and 1 L retweeted
Like this tweet if you hate GA4. RT it if you want Google to delay its release.
BTA DSGN DEPT
Philipp with 3 Ps and 1 L retweeted
1/ Just wrapped up a brand identity for a local pizza shop in Miami’s iconic Little Havana neighborhood. Here's a quick rundown on our process from discovery to delivery 🧵
If your a brand pulling out of DTC these numbers from @northbeam show why you should still invest in digital during a downturn economy. 20% off your CPMs. #mediabuy #mediabuying #meta
A fear of mine when briefing a vendor or creative is them just giving us what we ask for. I always try to add “let’s us know if what we want doesn’t align with what YOU think we need”
Philipp with 3 Ps and 1 L retweeted
Today I learned from my feed that media buying is dying. That media buying is not dying. That media buying is changing. That media buying will never be the same again.
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