Mark Pollard @markpollard
🎓 Strategy Training @Sweathead 📒 Author “Strategy Is Your Words.” Published first full-color rap magazine in the Southern Hemisphere 🇦🇺Strategy ebook👇🏼 zaap.bio/sweathead New York, USA Joined August 2008-
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How Professor Andrew Ehrenberg changed our view of how advertising works: researchgate.net/profile/Byron-…
No surprise that the research about what works for brands on TikTok overlaps with the science of advertising.
Sweaty Salmon in a London coffee shop for brainfood this morning aka @robistyping on @sweathead with @markpollard talking workshops. I'm a fan & when done well a workshop can cut through politics, empower people and get to a shared understanding faster. open.spotify.com/episode/28RETA…
72,000 people are about to watch a game of football/soccer in Kansas City. Incredible.
Exec hires fail within 18 months 50-70% of the time, whether they're promoted from within or hired externally. That’s a staggering percentage. So what goes wrong? >>
If you want to be a “culture fit” in a company: 1. Delete your opinions 2. Lower your expectations 3. Agree with everything 4. Erase your boundaries
“Authenticity” is not a useful word and few marketers who use it understand it.
“Authenticity” is not a useful word and few marketers who use it understand it.
Always a blast to meet @thinkific Creators in person! Last week, we had dinner with creators @markpollard, Blake Vaknin and @DotanSaguy where I picked up some insights on branding, pilates and travel photography!
Thank you @markpollard for interviewing me for the Sweathead pod 🙏🏽 I hate hearing myself speak so haven’t listened to it myself yet, but I think it might be worth a listen! We talk about marketing-to-VC path, resilience, MediaLink, and other things. open.spotify.com/episode/1VLCAz…
Presentation craft: start with a hook, end on a high — or take it a step further: an ending that's surprisingly sudden (the Japanese way) via @markpollard + the Japanese structure
I got asked about putting a big life decision into a strategy framework so here we go…
Brainfood this morning, two of my favourite Aussies @markpollard & @yesnoum, and the flag bearer for agency advertising @Elroythecat on @sweathead talking my love language: standing out not blending in and the power of direct mail 👇 podcasts.apple.com/gb/podcast/b2b…
Except shopping at Istanbul airport is like shopping in an airport to the power of…shopping in an airport
Except shopping at Istanbul airport is like shopping in an airport to the power of…shopping in an airport
I’ve been trying to give video a go. I haven’t found my thing yet but I’m getting more comfortable. Here’s a little video about Tottenham FC with a clip from Jack Pitt-Brooke. #tottenham @TheAthletic
Here's a list of how strategists are using AI right now according to a survey we ran in January 2024. Any surprises? Anything missing?
Hanging w/ the @sweathead @markpollard Thursday, Feb 29 and you're invited. Let's debrief the '24 META Trends and map them to brands to stretch our cultural strat muscles. Busy? We've got two sessions: 12pm - 1pm EST & 9pm to 10pm EST ...And it's free. sweathead.com/matt-klein-met…
Zoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainmentR/GA @RGA
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52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7John Long @janthonylong
10K Followers 1K Following SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹Rob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Julian Cole - Strateg.. @juliancole
38K Followers 2K Following 🧠 Daily Advice for Ad Strategists 📁 Teaches Strategy at Strategy Finishing School 📌 Clients: Uber, FB, Snap, AppleRyan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.Vikki Ross @VikkiRossWrites
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21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |Nick Ellis @Nickhalo01
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0 Followers 3K Followingзлі котики M.. @mad_kotyky
3 Followers 30 Following Робиш красиво? Буде красиво! креативна агенція з Києва 🇺🇦Mariam @em_complaining
96 Followers 340 Following The lovechild of George Costanza and Elaine Benes. If you're a supporter of the Israel apartheid then I want nothing to do with you 👋 #FreePalestineAlessio Morisco @alessiomorisco_
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3 Followers 74 Following Fashion enthusiast & runway conqueror. Catch me strutting my stuff in the latest trends. 🌟 #ModelLife #Fashionista5hourenergy Fake @5hourenerg21662
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3K Followers 1K Following I specialize in scaling startups, having grown customer bases from 0 to 100K in Europe and the Middle East. Located in Dubai, I'm eager to discuss growth over ☕Stu | Brand Voice Aud.. @StuLierich
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2K Followers 5K Following Exploring the world of #programmatic advertising and #adtechAlex Lowe @salesfuelsystem
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549 Followers 567 Following I would have written a shorter bio, but I did not have the time.Becky Barraclough @Beckybclough
420 Followers 611 FollowingEdd Norval @EddNorval
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560 Followers 1K FollowingStefan (QuickHire VA) @StefanManku
1K Followers 3K Following Matchmaking you to pre-vetted Virtual Assistants (https://t.co/Zr4ZevBEF7) Also in Operations, ex physio Probably being sarcasticJean-Pierre Pétanque @JPPetanque1
3 Followers 81 Following Fact checker amateur 🪪 Figurant dans une publicité Maaf en 2014 😎 Fan de threads 🧵 ⬆️ Ça fait "FFF" car j'adore l'équipe de France de foot ⚽️ 😏🤪😉Amanda Swystun @amanda_swys
540 Followers 840 Following My name is Amanda. I love pigeons, pizza, and #marketing! | Marketer 👩🏼💻, (Ex)strongwoman 🏋🏼♀️, Mom 👩👦🐶Mayara Antunes @MayaraDigitalMK
6 Followers 14 Following Marketing professional since 2012. 👉🏽 Follow me for digital marketing tips.Taran Matharu @dumbwithdumbest
0 Followers 4 Followingaliah @allyxiaoo
88 Followers 127 FollowingPenny Macpherson @pennymacpherson
182 Followers 280 Following Been in cyberspace since its inception. Interested in all things digital, also a mountain biker, sailor, photographer, proud mom, MD of Publicis Groupe Durban9SManagement @9SManagement
122 Followers 1K Following Treballant per l'eficiència en la Gestió EmpresarialMarci @marciwelford
601 Followers 171 Following currently: in dc 💫 previously: @haleylive, @oaklanddems, @michigandems, @MIAttyGen and @marimanoogian #gogreen always🤍TARGET X Pro @targetxpro
1 Followers 90 Following TARGET X Pro is a Multimedia Production and Brand Management Firm, geared towards tech generation. #futuristic #minimal #modern DNA.Ully @ully_alca
64 Followers 189 Followingcurioso @elcuriososoy
14 Followers 61 FollowingTomGriffola☝ @TomGriffola
2K Followers 2K Following Rugby, music, basketball, nature, digi-omni ad strat, whatever.Gavin Booyens @gavinbooyens
19 Followers 24 Following I help startups and growth-stage ventures clarify, captivate, and convert with distinct brand stories and messaging.pADtrick @patrickberzai3
292 Followers 2K Following “Vini, Vidi, Viral” | insights, Ads, Strategy, Baseball, Inspiration, Media, Storytelling, Movies, Policy |Jakub Straka @strakajakub
918 Followers 270 Following Creative Strategist writing about brands, trends, emerging technologies and sports.Bert @bertophilia
0 Followers 228 FollowingTom Grace @TomGrac47485531
52 Followers 344 Following📲Chevon @Chevon
4K Followers 2K Following Strategist @GOTTKGO. Into hosting https://t.co/0UAFR1WwU2, Interviewing https://t.co/WdFyh6wAgC, https://t.co/bvw1CEks1o & 🖤ing HipHop https://t.co/d5LZCI4xbNIevgen @Ievgen08037407
21 Followers 201 FollowingMatt Meador @MattM3ador
22 Followers 81 FollowingAisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcJack Appleby @jappleby
66K Followers 2K Following I write Future Social, a free newsletter on social media strategy | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected]Tom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7John Long @janthonylong
10K Followers 1K Following SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Julian Cole - Strateg.. @juliancole
38K Followers 2K Following 🧠 Daily Advice for Ad Strategists 📁 Teaches Strategy at Strategy Finishing School 📌 Clients: Uber, FB, Snap, AppleRyan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.Vikki Ross @VikkiRossWrites
34K Followers 674 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookrichard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28iNathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHfAmy Charlotte Kean @keano81
21K Followers 5K Following Cult leader. Sociologist. CEO of Good Shout & author of The Little Girl Who Gave Zero Fucks. Cultures editor @shotscreative. Co-creator @theDICEcharterClaire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writerMichael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸Shann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.Faizan Ali @Faizanli
4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?Praveen Vaidyanathan @v_praveen
7K Followers 306 Following Global Freelance Strategy Director 🐸 VICE, Saatchi, Publicis, Ogilvy, GREY, JWT, Y&R, FCB, Special https://t.co/4vg7YB44Zn [email protected]Shane O Leary @shaneoleary1
8K Followers 4K Following Marketing strategy & media 🐕🐈. Ex agency dweller. Write a bit ✏️. Oval ball aficionado 🏉. Wexfordian 💜💛James Kirkham @spoonybear
6K Followers 4K Following ICONIC. Former Chief Business Officer, Defected Records & COPA90. Ex-Global Head of Social at Leo Burnett. Founder of Holler.Mani Schlisser @itsmanibro
791 Followers 2K Following Director of Strategy @thisisOBERLAND | ex @OgilvyNY @mekanism @TBWAchiatny @bbdony | Writing 👇🏼Paddy Galloway @PaddyG96
101K Followers 2K Following I grow YouTube channels. 10 billion+ views generated. 10+ years of experience. Worked w: @Jesser @MrBeast @RedBull & many more. Building a YouTube accelerator.elroythecat @Elroythecat
2K Followers 1K Following Creative Director. Copywriter. Thinker of thoughts. Cofounder (confounder?) of Kingswood & Palmerston. I talk about advertising because I love advertising.AMA Journals @ama_journals
4K Followers 375 Following Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.Kara Swisher @karaswisher
1.5M Followers 2K Following “Vitriolic” and now “shrill”media lady, though dogs can hear me loud and clearDenny @dennytu
2K Followers 874 Following Global Chief Marketing Officer @IMAX. Husband, movie lover, #LGBT+ Exec, 15+ year Cancer Survivor, British/American, ex-BBC & SkyAndrea Serrano @andreajserrano
2K Followers 587 Following Ecuatoriana 🇪🇨🏳️🌈 | EditoraEjecutiva @Somos_Insights 💜 #LuxAwards #Reinvention #Emelec💙 #Gemini ♊️GG @dialGG
1K Followers 1K Following free agent brand thinker + doer. formerly @nike @netflix @cashapp @apple @thefader. im rly just here for the memes and discourse thoAri Levine @arilevine
3K Followers 3K Following connector. dad. plant grower. brands and ads @tumblr (2x) @automatticPaul Millerd @p_millerd
28K Followers 4K Following Helping people thrive on pathless paths 📘 45k sold https://t.co/b4ARw5pFj9 Community https://t.co/vaLzoFXTWS Podcast https://t.co/vI98eSVg4Dnycfc.source @NYCFCSOURCE
2K Followers 424 Following Your latest #NYCFC news right here - All things North America: @AS_SecretsHudson River Blue @hudsonriverblue
5K Followers 637 Following A New York City soccer community: Your best source for breaking news and spicy takes #NYCFC #GothamFCVictoria Buchanan @VictoriaFutures
8K Followers 2K Following Critical Optimist. Asking questions, analysing stuff and quoting rap lyrics. Cultural and societal insights @nike. Making the future happen. musings my ownNicola Kemp @nickykc
9K Followers 3K Following Journalist, Speaker, Inclusion advocate, Trend watcher, Wrangler of children. Editorial Director @Creativebrief @BITETrends Co-Founder @TheDICECharterSean M. Dineen @seanmfdineen
1K Followers 2K Following Picking at patterns across culture, technology & commercial creativity. By day, agency/freelance writing, messaging, and strategy for brands you trust & fear.Adam Alter @adamleealter
14K Followers 357 Following NYT bestselling author of ANATOMY OF A BREAKTHROUGH, IRRESISTIBLE, and DRUNK TANK PINK. Marketing and psychology prof @ NYU Stern.Ricky Ramos @rickyramox
296 Followers 71 Following ☁️ Brand Consultant | Helping GOOD people do GOOD with GOOD brands | Leading from the Heart 🤍Ian Beacraft @Ianbcraft
2K Followers 2K Following Building Next-Gen brands with tech of tomorrow | Future Report @Defiancemediatv | CEO @ Signal & Cipher | Generative AI / Synthetic Media / FuturistYouTube Creators @YouTubeCreators
6.6M Followers 2K Following For tools, tips, inspiration and news for @YouTube Creators.TeamYouTube @TeamYouTube
1.8M Followers 2K Following updates & answers from the team bringing you YouTube, helping in: english, español, português, deutsch, français, 日本語, indonesian, العربية, हिंदी, 한국어샘해밍턴 Sam Hamm.. @samhammington
58K Followers 253 Following 샘 해밍턴, aka the first foreign comedian in Korea to do comedy in Korean.James Denman @thekingmob
2K Followers 1K Following SVP Global Brand Strategy. Brand Builder and Marketer for Fashion, Luxury and Retail Brands. New York-based, London-bred. Moderate banter.Maura Di Muro (she/he.. @mtuohy
2K Followers 2K Following Creating belonging @Discord // ethical tech // product marketer //ex- twitter // ex-mozillaPOLLYANNA WARD @Pollage
2K Followers 798 Following Strategist | Curate interesting things from the world of marketing | Views my own. IPA contributor. Lecturer. Mini MBA alum. Book me at the link 🔥Katrina Dodd @konfectious
1K Followers 197 Following Editor at Large @Contagious, displaced Jock, Dragon of Mothers, working on a deck...Kieran Ots @otsmeister
802 Followers 778 Following Executive Creative Director at Leo Burnett in Chicago. Writer. I only read Twitter for the ads.Friends call me @adnys
16K Followers 10K Following 💯 Human ⚽️ + C-Suite Consigliere | @WiseOxAI x @nike @redbull @ouraring @latimes @mtsobek @lonelyplanetLindsay Bennett @lindsaybennett
2K Followers 2K Following VP, Communications. Content enthusiast. Views my own.faris @faris
40K Followers 29K Following Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Nomadic strategist/speaker. Author/Paid Attention. Husband/@rosieyakob.Kyle Monson @kmonson
3K Followers 1K Following Partner @codewordagency, we help tech companies with their words. Same username on Bluesky.Mic King @iPullRank
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2K Followers 361 Following Former CMO now dishing the dirt on the good, the bad and the ugly of the Marketing world via the UncensoredCMO podcast, the World’s No.1 podcast by Jon EvansElisabeth Bromberg @ebroms
2K Followers 2K Following she/her. executive director, global consumer engagement strategy at @clinique. amateur wine snob. professional overthinker. external processor. tweets=my own.Kristen Sussman @KrisSuss
2K Followers 2K Following Asst. Prof. of Advertising @TXST | PhD @UTAustin | computationally studying adv effects, consumer behavior, social media & tech | @madronemtcoffee ☕️ drinkerGrant Walters @Grant_A_Walters
410 Followers 562 Following Ad Strategist and Deep Thinker. Left-handed 🖋, Right-brained 🖍 @McCann 💼 @DePauwU 📚 #PlannerBowl RefereeSteph Egger @stephegger
772 Followers 599 Following Brand and Creative Strategist at BAM BAM | Helping you walk into any room being proud of your shit | Swiss living in the USŅ̨͈̯̻̪̥̥ͅick.. @nicksusi
1K Followers 325 Following Executive Director, Strategy - @lovedotdotdash Alum - @Complex @thefader @JayZ @BerkleeCollegeAngela Rapley @savvimedia
1K Followers 4K Following Global Marketing Director @ M&C Saatchi. From Dublin, via London, Sydney & Singapore. Love music, travel, politics, film. Wife, mum of 2 girls. Views my own.Adam Horne @adamhorne
456 Followers 829 Following CREATIVE DIRECTOR + EDUCATOR @BERGHS (STUDIO) MELBOURNE 🇦🇺 ➡ PARIS 🇫🇷 ➡ STOCKHOLM 🇸🇪 ➡ https://t.co/r54TSaGLayRory Sutherland @rorysutherland
119K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.System1 @System1Research
10K Followers 1K Following System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.☻ Pete Majarich @petemajarich
441 Followers 2K Following Filmmaker, Designer, Overthinker. — Featured by Adobe, Wired Magazine and The Oscars®.Pete Jackson (CPsycho.. @petejackson
2K Followers 928 Following Head of Planning @ Trouble Maker / Chartered Sport Psychologist (BPS, CPsychol)/ AFC Wimbledon / #Strategy #Psychology #Sport 🎧🎙️https://t.co/tArakXmczQMario Ramirez Reyes @ramirezreyes
1K Followers 1K Following Strategy Director @ Anomaly Berlin. Ex-R/GA 🇩🇪 and other places that make my mktg opinions super duper. Ads, politics & ⚽. 🇻🇪+🇨🇦, lived 🇺🇸🇩🇰🇳🇱🇪🇦.How Professor Andrew Ehrenberg changed our view of how advertising works: researchgate.net/profile/Byron-…
Thank you, Hudson River Blue, for giving me a proper chance to say goodbye to this page. Although I had bigger things envisioned for this page, it came to an early end. I just want to say thank you to everyone who followed me and interacted with me over the years. #NYCFC
The transfer window is closing, and we take this opportunity to talk to @NYCFCSOURCE — the anonymous account run by a teenager who legit broke @newyorkcityfc transfer news He's retiring the account to become an agent 👀 A farewell to NYCFC Source ⤵️ hudsonriverblue.com/a-farewell-to-…
Sweaty Salmon in a London coffee shop for brainfood this morning aka @robistyping on @sweathead with @markpollard talking workshops. I'm a fan & when done well a workshop can cut through politics, empower people and get to a shared understanding faster. open.spotify.com/episode/28RETA…
Thank you @Somos_Insights for welcoming me to Ecuador. Over-intellectualization is a plague, which I’m too guilty of myself. Rather than obsessing over market research, we can deploy that capital and headspace to just make the things we want to see.
Had a seed planted by @markpollard listening to his @sweathead pod cast this morning when he talked about how doing weights “gives me some respite from my mind”. What a framing 🔥 We all need more respite from our minds.
5 years ago today at New York City Hall. Best move of my life!
Exec hires fail within 18 months 50-70% of the time, whether they're promoted from within or hired externally. That’s a staggering percentage. So what goes wrong? >>
Please take your backpack off while at the networking event. Trust me.
In strategy, being rational makes you predictable, which makes you weak via @rorysutherland, in Alchemy amzn.to/3IWD4xF
@GuySie @markpollard Thanks for sharing 🙏 Sm in my school analysed the problem of “naturalness” and reach a similar conclusion: that term is just too polysemic, every brand uses it differently. Useless to discuss it as sth that applies to all brands in the same way, and yet here we are.🤔
@faris @markpollard Personally, I hate the term. But, at the risk of stating the obvious, it’s a weariness with brands trying to be more of something they ain’t (see ‘purposeful’). Sell to me = great. Entertain me = even better. Talk to me about social politics as a beverage brand = bad.
@markpollard My thesis is from 2011 so absolutely ancient now, but there’s some interesting stuff in the introduction that goes over what was the academic marketing literature on the topic at the time. essay.utwente.nl/61299/1/Sie_Gu…
New agency klaxon! @hattiehats @FernMiller and I have just launched a new creative agency! unchartedstudio.com. One that fuses the best of community with the best of technology to help clients navigate uncharted times.Set Out Without Fear! linkedin.com/posts/uncharte… #agencynews
when I learned to be organized art director is to be a good art director, it made my job 1000% less stressful. young ADs, organize all your resources early and often!
So excited. Son 1 graduating today. 🙌 Met a young man in Woolies the other day who wanted my advice on which shirt went better with his new suit. I asked what the occasion was & he said he was graduating. Such an incredible achievement. Congrats to all those graduating this week
The academic procession enters the hall for the first graduation ceremony of the #UCTGrad2024 March graduation season! Graduands, family and friends gather to celebrate this momentous occasion.
@markpollard @estenoveturkey Damn that’s impressive!! Great hair.
@markpollard @estenoveturkey Good for you! Looks awesome!
@michaelmiraflor @markpollard Really interesting episode. On an unrelated note Michael you're speaking voice is MADE for podcasts! First time I've heard you speak at length and you could be an NPR presenter! (@markpollard your dulcet Aussie tones are ok as well I suppose...!)