Programmatic 101 @101Programmatic
Exploring the world of #programmatic advertising and #adtech Author - @v_chubakov // Sponsored by Sharp Pen (@joe_zappa) programmatic101.cc Joined November 2022-
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Programmatic ≠ PPC. Killing a campaign after 3 days with no platform conversions doesn’t prove anything - most likely your measurement framework/strategy is wrong
Better targeting won’t save weak creative. Better creative won’t fix broken measurement. you need both
Long read but anyone in ad tech and programmatic should listen to my words: The programmatic spine is bending and close to breaking. Anyone in ad tech knows it's largely held together by IDs. The buy side's foundation relies heavily on user IDs; remove them, and the whole system…
Marketers are blind to the trap of only capturing existing demand, just recycling the same “warm” pool until returns vanish. Chasing platform performance isn’t a strategy. I explain why - and what smarter brands are doing instead - in my new video 👇
🚨 Emergency pod 🚨! @aripap and @chapell68 digest and spit out the Google search remedies. Link below 👇
TTD vs. SSPs: the reseller debate, from a buyer’s lens From a buyer standpoint, I like this move. It makes me more confident in the quality of inventory and lets me deliver more value to clients with less effort. The truth is, there’s still too much fraud, bid duplication, and…
In sum: * Google search is a monopoly * Reinforced by distribution deals and scale * The court identified the difficulty of unwinding those deals or that scale, and thus will not * Competitors will be given a firehost of data in the hope of catching up * Good luck! 🤣
BREAKING NEWS GOOGLE VERDICT IS OUT
❓ I have a very serious question for all of you - curious how you’d solve this. Imagine you’re running a club. You’ve got 3 promoters. Each one gets $10 for every new guest they bring in. The first is out on the street. Talking to people, cracking jokes, handing out flyers,…
New pod: Chris Kane and Mike O’Sullivan debate publishers' adoption of Transaction IDs and whether they’ll even be able to with the latest changes to prebid. Link below: 👇
Too many marketers still treat ads like a silver bullet. Ads don’t live on their own. They sit on top of your marketing strategy. If the positioning, creative, landing page, or offer is weak, ads won’t fix it — they’ll just expose the cracks faster. I see this all the time:…
Do we talk enough about smaller players in AdTech? Under one of my posts on X, someone pointed out that people don’t talk enough about smaller players - that the conversation is always about TTD, Google, Amazon. And that’s true (almost), they’re the giants. But it’s not that…
We have a last second surprise! @EricTilbury_RTB will be taking a break this week. And in his place fan favorite @catherineperlo1 from The Information will enter the arena to defend her crown from earlier this summer. Tomorrow's show is a must watch and you will not want to…
Breaking news, quite literally. @Prebidorg pushed out a breaking change to Prebid.js that makes the unique ID of every auction (TID) no longer work across exchanges. This is a big deal since buyers, especially The Trade Desk, have been pushing publishers to adopt TIDs, and now…
Agentic AI will change how ad platforms (and your job) work.Our new explainer breaks it down in great depth, with insights from some of the earliest movers in ad tech building agentic workflows today. Link below: 👇
I've said this before, and I'll say it again: Let the walled gardens focus on bottom-of-the-funnel attribution and punching home the final consideration before purchase. They are incredibly good at that, and that's really what their tech is built on. You should use programmatic…
An interesting bit of DSP disintermediation: @magnite is making CTV pause ads available via ClearLine: adexchanger.com/tv/magnite-is-…
🔴 The Biggest Mistake I See in Programmatic Strategies (and Digital Marketing Overall) Marketers tend to scale retargeting campaigns because they show higher numbers in the platform. But if your goal is to grow your business and find net new customers, that’s the wrong…
What happens to advertising when bots start shopping instead of people? Guest author Karsten Weide (W Media Research) explores how AI shopping bots are reshaping the consumer journey and why brands, publishers, and ad tech vendors must adapt now.
Ad Nauseum - Google's Full Frontal Transparency x.com/i/broadcasts/1…
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