Programmatic 101 @101Programmatic
Exploring the world of #programmatic advertising and #adtech Author - @v_chubakov // Sponsored by Sharp Pen (@joe_zappa) programmatic101.cc Joined November 2022-
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Our fav @EricTilbury_RTB won the people’s choice!!!! 💕🥰🚀👏 @101Programmatic also makes an appearance, woo!!
It is so cool to meet people from adtech in person!
It is so cool to meet people from adtech in person!
They’ve also announced new Trading Models, powered by “agentic AI” - looks like a big deal. New programmatic101 review is coming 👀
They’ve also announced new Trading Models, powered by “agentic AI” - looks like a big deal. New programmatic101 review is coming 👀 https://t.co/Q18B26U9Ym
Interesting presentation at @adexchanger Programmatic I/O with a financial POV on the industry - it definitely gave some food for thought. Thinking about growth potential, it seems that TTD is in a stronger position for international expansion compared to Amazon. Amazon is a big…
42% for @EricTilbury_RTB DON'T LET HIM DOWN! VOTE ERIC or forever underdeliver on your campaigns.
42% for @EricTilbury_RTB DON'T LET HIM DOWN! VOTE ERIC or forever underdeliver on your campaigns.
Day 3 reporting from the trial. Expert witnesses, a goofy investment banker, and DV360 competitive intel. Link in comments: x.com/aripap/status/…
Day 3 reporting from the trial. Expert witnesses, a goofy investment banker, and DV360 competitive intel. Link in comments: x.com/aripap/status/…
Scoop: OpenAI is developing in-house ad-buying tools for ChatGPT, a rare move outside Google/Meta/Amazon. This could be a step toward offering an ad infrastructure to other brands. adweek.it/46SASDU
It turns out that creating content helped me learn faster. When I started the Programmatic 101 X account, my learning curve looked like a hockey stick. Sharing posts forced me to understand the ecosystem better, explore new vendors, pick up best practices, and quickly test them…
I'm nominated for the People's Programmatic Pick! I owe it all to ad tech twitter where I first started posting. The final voting is a linkedIn poll, talk about nerve racking haha!
We launched a new newsletter this morning 👀
New: Yahoo’s DSP is regaining mojo as brands look past Google DV360 & The Trade Desk. Why? Take rates. Yahoo takes ~10%, skips ad serving fees. TTD rates run ~30%. In a cost-conscious market, that pitch resonates—even if Yahoo isn’t in the same league as the big three. Details ⤵️
❗️‼️
Want to give credit to Amazon - what they’re doing this year with their DSP is impressive. Just this week they launched a new agentic AI creative tool that can build entire campaigns end-to-end: research, concepts, storyboards, video, audio, and display. It’s free to use with an…
Glad they did it. Big step forward for TTD’s Kokai UI/UX. The only concern left for me is the periodic table itself - still feels overcluttered, with too many tiles to sort through when trying to find what you need.
Glad they did it. Big step forward for TTD’s Kokai UI/UX. The only concern left for me is the periodic table itself - still feels overcluttered, with too many tiles to sort through when trying to find what you need.
NEW: @magnite is now the third SSP in under two months to sue Google over alleged anti-competitive adtech practices—just ahead of remedies in DOJ's landmark adtech antitrust case against the tech giant. For @Adweek: adweek.com/media/magnite-…
Most of the industry conversation naturally centers on the largest players - Google, Meta, Amazon, TTD. That makes sense: they’re public companies, they shape markets, and any move they make has ripple effects. Even though their teams are rarely active on social media, people…
cool - now netflix is available in all major DSPs
With Pubmatic and OpenX both suing Google and creating dedicated websites for their litigation, I went ahead and registered magnitevgoogle.com
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