Chris Vanderhook @cvanderhook
Co-Founder & COO @ Viant. Co-Founder @ XUMO. Steward of Myspace. Family & Baseball for fun. Orange County, Ca Joined May 2009-
Tweets288
-
Followers801
-
Following395
-
Likes690
Great call with a customer today telling us that they set up Q3 campaigns w/ thousands of line items in less than hour saving them multiple days and no trader errors! The implication of this huge!
Microsoft-Xander🔥 takes The Mag 7 see what’s coming. The age of unchecked platform monopolies is ending. Bout time! Microsoft shut down Xandr to dodge DOJ scrutiny, not because of their product vision per se. Owning a DSP while controlling massive O&O data/content assets is a…
Brett Wilson is back!!! 25 years ago, Brett was our first paying customer. Humbled to have him on the team. LFG!
Brett Wilson is back!!! 25 years ago, Brett was our first paying customer. Humbled to have him on the team. LFG!
If you want to know what’s being discussed at your company’s next management meeting, look no further. This is also how all the market dooms-dayers will be proven wrong when corporate earnings accelerate and the S&P reaches new heights.
If you want to know what’s being discussed at your company’s next management meeting, look no further. This is also how all the market dooms-dayers will be proven wrong when corporate earnings accelerate and the S&P reaches new heights.
I can’t emphasize enough how much our industry( and the future of business) will change. There is currently a thought process of just sprinkling AI makes everything better but we’re just kidding ourselves.
I can’t emphasize enough how much our industry( and the future of business) will change. There is currently a thought process of just sprinkling AI makes everything better but we’re just kidding ourselves.
A great reminder about the 95/5 rule in marketing. I would bet that more than half of digital ad spend is trying convert the 5% of people who are already in market. Wild.
A great reminder about the 95/5 rule in marketing. I would bet that more than half of digital ad spend is trying convert the 5% of people who are already in market. Wild.
I regret to inform you that we only came up with 3 things to focus on in 2025. Any more things added to the list would have caused AI to fall to like #9.
I regret to inform you that we only came up with 3 things to focus on in 2025. Any more things added to the list would have caused AI to fall to like #9.
Here’s where the bets are being made for the future of AI.
Deepseek R1 for the ad tech win! Don’t be overly focused on the China vs USA debate. This has enormous implications for the benefit of independent ad tech, content owners and advertisers while also eroding the massive capital advantage in AI from the Mag 7.
We can’t break down the walls of the walled gardens, but we can free their hostages. Comcast is launching Universal Ads to lure SMB advertisers to its streaming properties. You need three things to make streaming work for SMBs: 1. Creative automation. 2. Buying Simplicity.…
Only three things matter in adtech in 2025. 1. CTV: If you win the CTV battle as an adtech company, you have a shot to win the war. CTV is the fastest-growing channel and the one that disproportionately drives real results (incremental sales). This is what the smart money in…

PetalPath @PetalPath1
283 Followers 518 Following Honesty doesn't cost a thing, but it means everything🚫robot🚫porn🚫Gift Card Promotion
DaphneMcDonald @HQX7O8nFR87Jbg
5 Followers 979 Following
Sigrid @6V5b7ECR15NAG
12 Followers 703 Following
DON @Shaquonthedon
28 Followers 897 Following
Lily @gregyerhg
19 Followers 163 Following Driven by passion, inspired by the world, and always striving for more.
EleanoreBridges @fliZXc820VBj5j5
12 Followers 691 Following
CarolineKellogg @pB3QKVEHFgdr1
28 Followers 1K Following I’m not just a girl, I’m a force to be reckoned with.
Rachel @cloeppke324110
74 Followers 1K Following
Helen Davis @HelenDavis_Us
182 Followers 435 Following 🏋️♀️ Gym at sunrise|🥾 Trails clear my mind|💖 Charity is power|🇺🇸
Sadie Lewis @Sadielewis817
32 Followers 120 Following When you feel like you can’t hold on any longer, tell yourself: hold on a little longer, a miracle is just around the corner
Milo Williams @MiloWilliams_
1K Followers 2K Following Booking qualified sales calls through targeted outreach and high-converting funnels.
Canes West @TheCanesBBWest
3K Followers 2K Following A Different Brand of Baseball... Coming to the West! #CanesWest
Cherry @Cherry05_19
77 Followers 962 Following Working in the chemical industry, loving animals, passionate about cooking, traveling, and exploring
Alessia @a7854tDv6lm19
16 Followers 870 Following
Bulldog @RobertHenry87
396 Followers 374 Following
jim @gymbo735
8 Followers 28 Following
Ankur Srivastava @ankurchandra
126 Followers 289 Following Product @ PubMatic. Tweets reflect my personal opinion!
Adnan Khan @ahkhan56
132 Followers 1K Following
Mike Machado @mmachado22
524 Followers 6K Following
Jeff Tetrault @JeffTetrault
0 Followers 1K Following
Rio Longacre @RioLongacre
2K Followers 2K Following Future-proofing advertising & marketing. Blogger, podcaster & writer. Subject matter expert in CX management, digital strategy, and MarTech/AdTech.
VolatilityQuant🇺�... @Eekoerha07089
32 Followers 2K Following 15-30% Monthly | 2 High-Conviction Stocks.Short-Term Gains: 15-20% in Days/Weeks.DM "JOIN" for WhatsApp Alerts. Live Trade Signals • Market Analysis
Ethan Ruecker @EthanRueck82509
129 Followers 3K Following
Marvin Braun-Ondricka @BraunOndri69470
25 Followers 3K Following
Kyle Seraphin ( Priva... @KyleSeraphin0_
82 Followers 625 Following Podcaster. Recovering FBI Agent. Federal Whistleblower. Constitutional Extremist. 2A defender. Truth Bombardier. Podcast: https://t.co/axBXeMEmsq
Kid Dangerous @KidDangerousLA
2K Followers 476 Following shop the largest selection of Kid Dangerous apparel anywhere:
Jen Waters @theeJenWaters
1 Followers 30 Following
Kendra Barnett @KendraEBarnett
3K Followers 1K Following Senior tech reporter @Adweek. In another life, poet & Pushcart Prize-nominated essayist. Armchair philosopher. Send tips to Signal: kendra.16
death note @deathnote151384
151 Followers 5K Following
john colucci @colucci516
458 Followers 5K Following “I’m not internationally known but I’m known to rock the microphone”
Justin Scarborough @justinscarb
564 Followers 884 Following If history repeats itself, I'm so getting a dinosaur
Sorina Buri @sorinaburi
26 Followers 239 Following
michmich @michschwa18
8 Followers 272 Following
X victor rosario @rosariovictorj
44 Followers 1K Following Yo soy de islas virgenes con una emergencia en todos los tiendas
Jeff Brannon @JBrannon09
720 Followers 2K Following Former Ballplayer. Husband and Father of 3. Small Business Lender and Investor. Amateur Handicapper and Crypto Enthusiast.
cchex @cchex
276 Followers 2K Following
Marie @BlickTyler67057
65 Followers 3K Following
Bitcoin Magazine @BitcoinMagazine
3.8M Followers 1K Following The Most Trusted Voice In #Bitcoin 🟠 • Find us https://t.co/X4mXn4fvYQ
Kevín @KevOnStage
424K Followers 2K Following Just making videos for you to watch when you should be doing something productive.
Defiant L’s @DefiantLs
1.6M Followers 181 Following Exposing hypocrisy, one day at a time. | DM submissions
Johnny Hickey🐊 �... @johnhickey1970
6K Followers 4K Following Helping DTC brands scale with ⚡ Facebook Ads | ✉️ Klaviyo Email | 🛒 Shopify CRO Built a $60M brand from scratch Let’s fix your funnel & free your ⏰ DM to grow
Bryce DeGroat @NFL_Convo
25K Followers 224 Following All Things NFL🏈 | Fantasy Football🏆 | 60k on Instagram | 45k on TikTok | Content Creator for @WalterpicksApp @_MLFootball @NoExpertFF🤝
David Ogilvy Quotes @DavidOgilvyBot
189 Followers 2 Following Bite sized lessons on copywriting, business and life from David Ogilvy - "The most sought-after wizard in the advertising business" Follow for daily tweets.
Seth Ulinski @Seth_Ulinski
2K Followers 812 Following Ad tech industry analyst | blockchain enthusiast | author of Amazing Heights | $ETH $BMNR $BTC
MacBrennan | P0 @macbrennan_cc
9K Followers 228 Following Founder: @0dotxyz, Advisory Board: @FWDind. Prev founded: Temporal (exited), Cabana Health (acquired), KCM (acqui-hired)
Keith Petri 💾 @keithepetri
3K Followers 5K Following Founder 💾 @lockr_digital a data collaboration platform for the future of advertising. Choose where and how to activate your data with lockr.
Joe Zawadzki @JoeZawadzki
2K Followers 2K Following
Richie Hyden @RichieHyden
48 Followers 109 Following Co-Founder & President/COO of https://t.co/xm4tVauxTC
Steven Liss @This_Liss
711 Followers 577 Following 2x founder. Serve the ads you want to see in the world. CEO @ https://t.co/VYSTlTptmC 📍NYC
Preston Rutherford @PrestonRuther10
5K Followers 280 Following Cofounder @Chubbies. Now, https://t.co/WZonP7HKn3 (AKA everything you need to successfully transition to a balance of Brand and performance)
Bryan Johnson @bryan_johnson
652K Followers 763 Following Conquering death will be humanity’s greatest achievement.
Sarah Sluis @SarahSluis
6K Followers 864 Following Executive Editor, @AdExchanger. Drop a line: [email protected] Signal: SarahJS.47
Tim Rowe @oohinsider
1K Followers 1K Following Navigator of DOOH & Streaming TV | Marketing @ Cognition | Host of OOH Insider 🎧
Josh Gessner @Joshgessner_
64 Followers 3 Following Guiding coaches and players on overcoming the yips. I beat the yips and played 6 years of professional baseball. Founder: @GessnerJosh
The All-In Podcast @theallinpod
527K Followers 7 Following @chamath, @jason, @davidsacks, and @friedberg cover all things economic, tech, political, social, and poker.
U of Digital @UofDigital
2K Followers 1K Following Making digital marketing a better industry through credible, digestible and applicable education.
Scott Brinker @chiefmartec
43K Followers 9K Following Analyst & Advisor https://t.co/YgyPI5UqdY; Advisor @Dobility, @Workato; Ex-@HubSpot VP Platform Ecosystem; "Godfather of #MarTech" - @AdAge
Rowdie Erwin @RowdieYupRowdie
606 Followers 2K Following Born in Austin, Texas and raised in St. Paul, MN. People will always fascinate me. Associate Media Director at Omnicom
TO @Therran
1K Followers 1K Following A misunderstood virtuous genius. I support equality. Ad Tech supports me. Many other musings. Pay attention, I be spittin'
Andy Plesser @Beet_TV
10K Followers 1K Following This is the voice of https://t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.
Codie Sanchez @Codie_Sanchez
615K Followers 1K Following I run a portfolio of companies at Contrarian Thinking. Author. | Invest: @CTVentureCap & https://t.co/GeVvWuYkrn | Build: @_CTCommunity @bizscout_ @resibrands
AdsLiaison @adsliaison
17K Followers 10 Following Official posts from Google's ads product liaison, @GinnyMarvin. Sharing insights on how Google ads products & policies work and helping Google hear feedback.
nick @nckdoren
798 Followers 631 Following @hausanalytics // bootstrapping a brand // @villanovau grad
Yoni Levy @MrYoniLevy
4K Followers 2K Following Dad x3, fantasy football champ x4, failed side hustles x2, prev years in banking x11. Marketing solutions @Meta
Gregory Kennedy // Vi... @I_Am_GKennedy
12K Followers 7K Following Vibe Your SaaS // Marketing for Startup Founders // Get Customers Faster // https://t.co/25ZSPsH2Ke
Digital Content Next @DCNorg
11K Followers 869 Following Digital Content Next is the only trade association that exclusively represents digital media companies. DCN was founded in 2001 as OPA. https://t.co/UDDHIO4DVR
Jason Kreyer @JKrey
89 Followers 586 Following
Bob Regular @ruregular
216 Followers 758 Following Wrestling the madness we call digital media and adtech for 20+ years. Entrepreneur, founder, investor, publisher, and currently CEO/Owner of Infolinks Media.
Tom Goodwin @tomfgoodwin
53K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
Jacob Posel @jacob_posel
20K Followers 824 Following Increasing economic activity with tokens | Helped build AI products at @GoogleLabs @CommnThreadCo
Jason Kint @jason_kint
77K Followers 3K Following #HoldTheLine #PressFreedom Ask, think, translate tech/media strategy (subs, ads, video, privacy) CEO of @dcnorg work to advance future of trusted news & media.
Alyssa Boyle @Alyssa_writes_
980 Followers 244 Following Communications Specialist @Magnite. Former journalist @AdExchanger. Experienced stand-up comedian, wannabe DJ and obsessive cat lover. HMU on IG: @alyssa_boyle_
Andrew Faris @andrewjfaris
18K Followers 1K Following I grow DTC brands profitably and optimize for joy. I teach you how to do the same here: https://t.co/m14cZvk82e.
George London @rogueleaderr
785 Followers 2K Following Cultivator of data, programmer of Python, seeker of causes, third best of his name. CTO at Upwave. SF PyData meetup co-organizer. He/him.
Scott Messer @Scrilla100
2K Followers 1K Following AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Cory Davis @CoryDavis321
1K Followers 2K Following Dad, Husband, Identity @TransUnionB2B 4 Media & AdTech, Triathlete, LP
Paul Knegten @pknegten
1K Followers 378 Following B2B CMO. Fmr CMO of Beeswax (acq. by Comcast), Dapper (acq. by Yahoo!), Outbrain (NASDAQ:OB). Co-founder @amitreeinc (acq. by Inside Real Estate)