Scott Brinker @chiefmartec
VP Platform Ecosystem @HubSpot; Editor https://t.co/YgyPI5UqdY; Advisor @Dobility, @OfferFit, @Workato; Author of Hacking Marketing; "Godfather of #MarTech" - @AdAge chiefmartec.com Boston, MA Joined March 2008-
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So as a follow-up to the crazy-talk stat about 24.7% of CMOs saying that don't have marketing technology, on average CMOs expect #martech investment to increase 31% over the next 5 years. - The CMO Survey
Schrödinger's Martech Landscape: Until you observe the new landscape on #MartechDay (May 7), it's in a superimposed state of both contraction and expansion. Register for our free on-demand event to be the first to see when we let the cat out of the bag: martechday.com
Reid Hoffman meets his AI twin youtu.be/rgD2gmwCS10?si…
I love the CMO Survey by Duke, AMA, and Deloitte. Usually some fantastic insights. But... If 24.7% of your CMOs are saying they don't using marketing technology there is clearly a MASSIVE disconnect between C-suite and reality. #martech
Growth in Internet advertising, 2019-2023, broken out by format from the @iab. Video continues to be the most exciting category.
⏰ It's the last week to enter your martech stack into the 10th annual Stackies! Celebrate this year’s #MartechDay winners and earn a special spotlight in @chiefmartec official deck as a MarketingOps.com member. 🌟 📍 bit.ly/4aQu4X5 #marketingops
It's the final week for entries to The 2024 Stackie Awards. As they start to roll in, I'm always amazed by the creativity and insights these "stack in a slide" contributions bring. #martech See them unveil at #martechDay on May 7: martechday.com
NPS NPS: How likely are you to recommend this national park to a friend?
Just 2 more weeks until the #martech event of the year hits the airwaves with an updated martech landscape, a deep-dive report on the State of Martech, the 2024 Stackie Awards, and more! Register for free to watch live or on-demand at your convenience: martechday.com
👀Early read of March B2B AI Interest Index Trends continue upward (though TBD if enough relative to what is priced in) More later (QA'ing certain Microsoft Copilot data points)
Working on my new album, The Tortured Martech Department.
Cool report on #Martech in Thailand! contentshifu.com/resource/en-th…
Is the only difference between “drip coffee” and “pour over coffee” a $4 surcharge? Asking for a friend.
Have you signed up for the free #MartechDay webinar and report on May 7? Will be releasing the 2024 martech landscape and a new State of Martech research paper, as well as hosting the 2024 Stackie Awards. Sign up here: martechday.registration.goldcast.io/events/09940b0… Will also revisit this model 👇
Was re-reading this post of mine from 10 years ago, when the martech landscape first approach 1,000: What if 1,000+ marketing technology vendors were the new normal? chiefmartec.com/2014/02/1000-m… #martech Prediction has held so far: "Will never again drop below 1,000 in my lifetime"
Like @chiefmartec, I've long believed the number of MarTech (and other Tech) products will grow. Customer needs are a moving target. More products means more integrations. And more App Marketplaces to aggregate them. How many more? Here's 118 (to start): appmarketplace.com/marketplaces/
dharmesh @dharmesh
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685 Followers 3K Following Head of Agency @Google | @SyracuseU & @CornellMBA Alum | Thoughts are my ownIf you’re a freelance marketer or run an agency, there’s money to be made implementing martech for bigger companies. Think CRMs and marketing automation, zapier and make for business process automation, AI consulting, etc. Use the Challenger Sale method to demonstrate the cost…
So as a follow-up to the crazy-talk stat about 24.7% of CMOs saying that don't have marketing technology, on average CMOs expect #martech investment to increase 31% over the next 5 years. - The CMO Survey
@chiefmartec Dunno, they're pretty tricky.
@chiefmartec I’d take this as a red flag that the data quality isn’t good. Impossible that even 1% of CMOs could say their company doesn’t use Marketing technology.
@XOptimiser @chiefmartec Agree. That seems like... a result from the early 2000s.
@chiefmartec @iab the double-digit growth rate for four straight years for audio is notable as well.
@chiefmartec Very true. The backlog is growing and the flywheel needs greasing!
Huge news: @ArrowsHQ is an essential app for & Service Hub and a top customer service app in 2024! 🎉 If you haven't tried Arrows, you can install it for free via the App Marketplace. We have >30 5-star reviews and over 1,000 lifetime installs... they can't all be wrong!
@chiefmartec It'd be great to know whether #MarTech #SaaS in today's landscape struggle with cross-border #privacy compliance audits from enterprise customers. We're aiming to speed those up, as every minute counts ... Comply.org
We're thrilled to celebrate #martechDay with @RiemersmaFrans & @chiefmartec on May 7! Get incredible insights on the state of #martech today, the #DataCloud, and launching campaigns with #GenerativeAI. Register now for free 👉 hubs.li/Q02tPvLC0
⏰ It's the last week to enter your martech stack into the 10th annual Stackies! Celebrate this year’s #MartechDay winners and earn a special spotlight in @chiefmartec official deck as a MarketingOps.com member. 🌟 📍 bit.ly/4aQu4X5 #marketingops
@chiefmartec My favorite is seeing Google reviews for a park but I think you're referring to AllTrails ;)
@chiefmartec NPS NPS GPS - how would you recommend this particular spot in the National Park
👀Early read of March B2B AI Interest Index Trends continue upward (though TBD if enough relative to what is priced in) More later (QA'ing certain Microsoft Copilot data points)
@chiefmartec About 30 years overdue, Scott! You should've beaten Swift to market!