IAB @iab
#IAB empowers the media and marketing industries to thrive in the digital economy. iab.com New York Joined May 2008-
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“The companies that will have success are the ones that have real relationships with their customers in a privacy complaint, thoughtful way,” – @TMobile's Andrea Zapata in a panel with Cherian Thomas, Evan Barocas, and @MaureenBoss (@IPG_Mediabrands) #IABNewFronts
"2024 is the year of data and #AI!" says @TMobile's Jean-Paul Colaco. Do you agree? #IABNewFronts
NewFronts is back: tune into @TMobile's presentation this morning as rapper and actor @common talks about being part of the T-Mobile family #IABNewFronts
Closing out the day with the @YouTube Universe ✨ tune back in tomorrow morning for more #IABNewFronts updates!
For today’s last session, @digitaldeva (@dentsuUSA), Craig Kostelic (@CondeNast), Lora Logan (@guardian), Joy Robins (@nytimes), Josh Stinchcomb (@DowJones, @WSJ) & @mikiebarb (The Daily) discuss #brandsafety & advertiser-friendly news environments #IABNewFronts #SpotlightOnNews
“As a brand, it’s important to know if a consumer’s in a mindset to receive ads. If you’re reading about dealing with bugs, you’re likely not looking to buy a car,” @shenan (@GM) #SpotlightOnNews w/ Susan Schiekofer (@GroupMWorldwide) & Mark Zagorski (@doubleverify) #IABNewFronts
.@cesarconde_ (@NBCUniversal News Group), @meredith_levien (@nytimes), @krmaher (@NPR), Mark Thompson (@CNN Worldwide), @deborahturness (@BBCWorld): “Strong news organizations = strong democracy!” #IABNewFronts 🗞️ #SpotlightOnNews
“No matter what side of the political spectrum you’re on, news needs to be reliable and trustworthy,” said IAB CEO @mrdcohen. #SpotlightOnNews is now live at #IABNewFronts 📰🗞️
.@VIZIO's Katherine Pond chats with #TopChef's judge @tomcolicchio: "Food was always pop culture, but it became more so because of the TV!" #IABNewFronts
Tune back into the NewFronts livestream! "We always were and always will be there for our customers!" - Mike O'Donnell, @VIZIO #IABNewFronts
👏 … and that’s a wrap for the #GoogleNewFront!
“96% of our customers have used at least one @Google Al-powered feature!” - says Bill Reardon as he wraps up the 2024 #GoogleNewFront. Stay tuned for more sessions! #IABNewFronts
.@AdamStewartLA1, Kristi Argyilan (@Albertsons Media Collective), and John Lee (@NBCUniversal) break down how #brands & #publishers are already using PAIR (Publisher Advertiser Identity Reconciliation) #IABNewFronts #GoogleNewFront
Viewers are watching Shorts on the biggest screen in their house, says @sfdowney — and even what we consider “normal” viewing behavior today could look totally different in a few years. That’s why it’s time for marketers to unify their streaming media 📺 #GoogleNewFront @iab
"85% of users globally want brands to invest in privacy-safe technologies," Adam Stewart (@Google) #IABNewFronts #GoogleNewFront
“In a changing market, flexibility is power,” said Clare Ritchie (@OmnicomMediaGrp) while sharing insights on @Google Al-powered feature in Display & Video 360 #IABNewFronts #GoogleNewFront
“If you want to take video creation seriously, @YouTube is the place to be!” @BingingWBabish and @itslisanguyen share how their audiences engage with their content while making cake pops. #IABNewFronts #GoogleNewFront
Pete Chelala (@paramountco) and Jill Steinhauser (@wbd) sit down with @theKristenOHara to discuss how @Google’s Display & Video 360 is helping their clients. All in matching outfits! #IABNewFronts #GoogleNewFront
Sara Newton-Smith (@MarsPetcareUS) and Nick Amico (@emglobal) share details on their partnership and discuss success unifying #streaming video buys with the help of Google Al-powered tools. 🐶 #GoogleNewFront #IABNewFronts #brand
We're collaborating to build open standards and contributing the PAIR protocol to the @iab Tech Lab, announces @theKristenOHara. This will enable ad tech companies — and the industry as a whole — to adopt privacy-forward audience solutions that benefit everyone. #GoogleNewFront
Terence Kawaja @tkawaja
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624 Followers 341 Following A new dynamic marketing event and expo experience, focused on the collision of people, culture, business and ideas. Save the Date: April 28-30, 2025Get serious about #podcasts—discover unrivaled innovation across the largest collection of premium #podcast networks at the #IABPodcastUpfront.🎙 💥 Secure your spot or tune in virtually: bit.ly/3Ueri70 May 9 | 11:20-11:40am ET @SIRIUSXM @iab #audio #advertising
Digital video ad spend set to surpass linear TV in 2024, @iab predicts mobilemarketingreads.com/digital-video-… #Advertising
The @iab NewFronts kick off next week! 🔥 Secure your spot for our session on May 1st at 11:15 AM ET. We have Kate Shannon, EVP, Head of Planning at @Carat_USA and David Spencer, Manager, Emerging Media & Partnerships at @GM joining us on stage! bit.ly/49IozIs
🎙️🎙️🎙️🎙️🎙️
Agenda Announced for #IABPodcastUpfront! 📣 This marketplace event will gather audio leaders & podcasting companies to spotlight the growth and future of streaming #audio. Leverage the power of #podcasting for your brand – request a pass & see full agenda: bit.ly/44bpDDX
2024 @iab NewFronts features numerous live presentations in venues throughout NYC from April 29th to May 2nd. In addition to the live events around NYC, IAB will have its own stage on Wednesday, May 1st to host a selection of presenting companies dailydooh.com/archives/162638
The #GoogleNewFront is one hour away ⏰ Tune into @GMktgPlatform’s livestream at 10 A.M. ET for: 👋 A NewFronts welcome from @iab CEO David Cohen ✅ The latest insights on the streaming landscape ✅ Future-proof solutions on the next era of CTV 🔗 youtube.com/watch?v=uzvubz…
Did you catch our CEO, Michael Beebe, on @iab’s State of Data Webinar? 👀 📹 Watch the full recording here: bit.ly/3wkbqaY #iabstateofdata #privacy #thoughtleadership
❤️ @YouTube Universe >
Less than one week until the #GoogleNewFront! Tune in to @GMktgPlatform’s livestream on April 29 to learn: ✅ What the new era of streaming means for brands ✅ How industry leaders are approaching privacy ✅ How Google AI can help you Set a reminder: youtube.com/watch?v=uzvubz…
Digital video spend will eclipse linear in 2024 @iab ‘s David Cohen at #Google #Newfronts
🎤 @sfdowney takes to the #GoogleNewFront stage to talk about the transformative shifts in streaming. When people say they “watch TV,” he points out, it means much more than it used to — but marketing is still about making meaningful connections. @nielsen @iab
Brands integrating YouTube when they unify their streaming see efficient reach and better results 📈 YouTube creators are redefining what great content looks like, and increasingly, they’re making videos for the big screen, explains @theKristenOHara. #GoogleNewFront @iab
@iab @cesarconde_ @NBCUniversal @meredith_levien @nytimes @krmaher @NPR @CNN @deborahturness @BBCWorld Impressive lineup.
Join us at the @iab Podcasting Upfronts May 9th at 11:40am for our session ‘The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partners’ with our team & ad partners @abcaudio’s @eaalesse & @NickViall. Register: bit.ly/4djVoic
Cheers to MarsPetcareUS
Sara Newton-Smith (@MarsPetcareUS) and Nick Amico (@emglobal) share details on their partnership and discuss success unifying #streaming video buys with the help of Google Al-powered tools. 🐶 #GoogleNewFront #IABNewFronts #brand
A great panel on a hugely important subject.
For today’s last session, @digitaldeva (@dentsuUSA), Craig Kostelic (@CondeNast), Lora Logan (@guardian), Joy Robins (@nytimes), Josh Stinchcomb (@DowJones, @WSJ) & @mikiebarb (The Daily) discuss #brandsafety & advertiser-friendly news environments #IABNewFronts #SpotlightOnNews
Terrific panel. So cool to hear all these media CEOs together talking about the importance of news & journalism. #newsjunkie #nerdingout
.@cesarconde_ (@NBCUniversal News Group), @meredith_levien (@nytimes), @krmaher (@NPR), Mark Thompson (@CNN Worldwide), @deborahturness (@BBCWorld): “Strong news organizations = strong democracy!” #IABNewFronts 🗞️ #SpotlightOnNews