Lee Odden - B2B Marketing @leeodden
B2B Marketing Agency Co-Founder & Board Advisor @TopRank Marketing. toprankmarketing.com Minneapolis, MN Joined March 2007-
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For many B2B marketers, GenAI is great for research and basic content but what about data? @toprank Blog has answers: How generative AI unlocks the potential of marketing data toprankblog.com/2024/04/ai-in-…
Pretty cool. Adobe's new upscaling tech uses AI to sharpen video engadget.com/adobes-new-ups… via @engadget
Do you miss HARO? The original founder @petershankman is bringing it back as HERO and you can sign up as a news source here helpeveryreporter.com (there's also a link if you are a reporter)
Looking forward to giving this presentation tomorrow at #inorbit24
Has your marketing team bitten from the GenAI content apple? Google may not approve. Here’s What B2B Marketers Need to Know About the Latest Google Algorithm Update (March 2024) toprankblog.com/2024/03/google… by @janebartel @toprank
Does the difference between a B2C and B2B SEO strategy matter? Today @NickNelsonMN from @toprank shares the 5 things you need to succeed with SEO content for B2B audiences toprankblog.com/2024/03/b2b-se…
I am happy to join an esteemed panel of judges for the 2024 CXUnifier Awards from @Sprinklr to celebrate the trailblazers shaping the future of customer experience. If you have a great CX success story, enter by March 24: sprinklr.com/blog/introduci…
Good question: Should B2B Marketers Still Use Twitter (X) for Marketing? Harry Mackin helps you decide in today's post on @toprank's B2B Marketing Blog: toprankblog.com/2024/03/should…
How Will AI Affect Search Traffic in the Next Decade? Learn about the age of SGE (Search Generative Experience) on the latest post on @toprank Blog: toprankblog.com/2024/03/ai-sea…
The peak of inflated expectations for AI in marketing is here and you know what comes next. Why? Low performing Marketers expecting AI to make their work exceptional is a fallacy. Crap in = crap out. For most, AI will simply create efficiency and scale of mediocrity.
If OpenAI and Boston Dynamics ever get together…
If OpenAI and Boston Dynamics ever get together…
Tactical keyword research, often treated as "one and done", leaves B2B brands lacking in lasting organic search visibility. Here's how B2B marketers can approach keyword research strategically and boost SEO performance: toprankblog.com/2024/03/why-yo… by @NickNelsonMN @toprank
Content creation is a top challenge for marketers, especially in B2B industries. Today's @toprank Blog post shares 8 of the top B2B content marketing services being outsourced to lighten the load and in many cases, improve performance: toprankblog.com/2024/03/8-cont…
Interesting expression in an AI context we’ll see more of: “meta awareness” Claude 3 knew when researchers were testing it venturebeat.com/ai/anthropics-…
What makes an enterprise SEO audit different from a conventional audit? Get answers and actionable insights from today’s @toprank Blog post: toprankblog.com/2024/03/key-ch…
The only constant for B2B marketers in social media is change and that's why it's critical to stay on top of best practices like the gems shared by Josh Nite in today's @toprank Blog post: The New Best Practices for B2B Social Media Marketing toprankblog.com/2024/03/the-ne…
This seems to be the trend and it's more than frustrating on the user side. Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI bit.ly/435MobO
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TOMORROW at #InOrbit24 in Slovenia - a perspective-shifting talk about the current state of search journeys, with actionable tools and takeaways to modernize your approach!
Auto dealers need to pay attention to this… forget the traditional funnel, use the human funnel to sell more cars (From @BeckyReflect at #inorbit24)
Massive thank you to the team at Red Orbit behind #InOrbit24 for having me back in Slovenia this year! My session was all about how you can start, grow, and fit a podcast into your marketing strategy. Great conference, great people, great vibes. ❤️
I couldn’t possibly be more grateful for @red_orbit’s #InOrbit24! Huge thanks to @andrazstalec + team and all the wonderful people I met including @jonoalderson @BeckyReflect @GoodPlanSam @KotrynaKurt @AzeemDigital @JudithLewis @witczyk @hellemans (and many more) ❤️
Honoured (and baffled) to have won the "Digital superstar" award for the inaugural #inorbit24 awards. Humbled, blessed, confused, delighted.
Note to self: it’s almost impossible to do your easy run on #MarathonMonday 💙💛 Another note: it’s very impossible not to wear Boston gear on #BostonMarathon day 😀 #mondaymotivation #marathontraining
Working from SF today and it's absolutely gorgeous in the city!
Boost your brand's online visibility with an SEO content audit! 🚀 Unlock fast gains and dominate the web. Discover key benefits now: tprk.us/4cLj12N #SEO #ContentMarketing #Marketing
@winfluencermktg @Tiffani_Bova @MarshaCollier @Hyken @EvanKirstel @charleneli @briansolis @leeodden @markwschaefer @YuHelenYu @thinkers360 Thank you and congratulations to all🌟
Most people: Oh no, someone forgot their pullover. I hope they remember to come back for it. Runners: Oh yep, someone overdressed for their long run & had to ditch a layer. They’ll be back for it. #running #longrun #runningcommunity #marathontraining
Media relations are getting more challenging with each year. What can communicators do about it? @Frank_Strong delves into his strategies for PR pitching in this climate. spinsucks.com/communication/…
@winfluencermktg @KirkDBorne @Tiffani_Bova @Hyken @EvanKirstel @charleneli @briansolis @leeodden @markwschaefer @YuHelenYu @thinkers360 Thank you so much. Congratulations to everyone
Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 @KirkDBorne @Tiffani_Bova @MarshaCollier @Hyken @EvanKirstel @charleneli @briansolis @leeodden @markwschaefer @YuHelenYu See the full list: thinkers360.com/top-50-b2b-tho… via @thinkers360
Not all growth strategists are the same. @HeatherLoisel provides insight on 5 different types of B2B CMOs rb.gy/ei209x @ajlucio5 @ForbesCMO @CMO_Odisha @leeodden @AMA_Marketing @MarketingCloud @BradFriedman @WomeninMarketin @alewnes @lindaboff @KarMWalker
Brittany Pietsch's TikTok post about being laid off has sparked a thought-provoking discussion. While it takes courage to speak out about one's termination experience, it's crucial to consider the potential lifelong association it may have. #SocialMedia #personalbranding
What happens when it’s perfectly cool & cloudy & I’m not paying attention to pace. A tad fast! Last time I let this happen my Achilles got real angry with me so hopefully the old body takes it better this time. #mondaymotivation #marathontraining #runfast #running
@leeodden Agreed. AI can't substitute for our experience. It relies on our input to achieve meaningful results.
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