David Meerman Scott @dmscott
Author of 12 books NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY, marketing & business growth strategist, entrepreneur, advisor to emerging companies davidmeermanscott.com Boston, MA Joined March 2008-
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For nearly every market, there are niche accounts and communities on social networks like Facebook, TikTok, and LinkedIn. That’s how you reach the right people: becoming important to the small number of people who care about what you sell, know, or do. #marketing #PR
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Had a great conversation with @triciabenn on #CSSuiteSuccess We discussed my definition of success & having the opportunity to say ‘no’. bit.ly/454XIEC
Instead of "creating copy", marketers should think about sitting around a campfire with friends and explaining a little about what your work is. bit.ly/4amhD4K
What’s Your Marketing and PR Goal? davidmeermanscott.com/blog/whats-you…
Some companies bribe customers to fill out surveys, for example with “drawings” for some inane prize like a $50 gift card. bit.ly/3wH2TPh
Without humans paying attention, AI algorithms may continually skew your marketing such that you miss entire groups of buyers or, worse, become a company that’s seen by part of the market as prejudiced or insensitive to diversity. bit.ly/42SJtRK
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. As a writing teacher once told me: "Writing without conflict is propaganda." bit.ly/4amhD4K
While marketers need to be experts in persuading an audience of many, salespeople excel in persuading the individual buyer. They add context to the company's expertise, products, and services, often by curating the content created by marketing. bit.ly/48RNU2r
David Meerman Scott retweeted
I've been waiting 29 years to tell this story about OJ and his days at USC. Now that he's dead (may he burn in hell) I have a story that I signed an NDA for that is no longer valid. I was a junior at USC working in Topping Student Center on campus in 1995. I was an administrative…
Instead of stupid surveys, why not have a video link showing how to use the product I just purchased? bit.ly/3wH2TPh
The reason I think the Perplexity search engine is so interesting is that, unlike a typical chatbot answer from an LLM like ChatGPT, Perplexity answers also include links to the sources used to construct the answer. bit.ly/3upL5rk @perplexity_ai
I just published "In Conclusion: The Growing AI Content Pollution Problem" link.medium.com/91O7NDGxwIb
There is a difference! Marketing communicates with the many people who make up a buyer persona. Salespeople, on the other hand, communicate with one potential customer at a time, putting the buying process into context. bit.ly/48RNU2r
Your carefully curated Search Engine Marketing strategies are in danger of becoming obsolete. Perplexity is a search engine that shows what a new future might look like. @perplexity_ai bit.ly/3upL5rk
Some companies lie to customers about online surveys, for example by saying that the survey "will take 1 minute” but when you click through, it takes longer. bit.ly/3wH2TPh
The Perplexity hybrid search approach answers your question while also allowing you to follow up directly in the sources for additional context. @perplexity_ai bit.ly/3upL5rk
Simple Two Page Marketing Strategy Plan davidmeermanscott.com/blog/simple-tw…
Larger organizations will need to work together to ensure that buyers experience a unified journey when they engage with marketing content as well as when they work with a salesperson. bit.ly/48RNU2r
Perplexity offer a glimpse of the future of AI-assisted research. Understanding how the LLMs work and predicting how the chatbot interfaces will display results gives marketers a strategy to execute now. bit.ly/3upL5rk @perplexity_ai
The important difference between marketing and sales. davidmeermanscott.com/blog/the-diffe…
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