U of Digital @UofDigital
Making digital marketing a better industry through credible, digestible and applicable education.💡Tweets by @weaselsocial Uof.Digital Berkeley, CA Joined January 2018-
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Looks like our ✋🏽’s will continue to stay in the 🍪🫙… The @UofDigital Newsletter has arrived! This week’s news, expertly compiled & distilled to elevate your industry expertise.💡 Click the 🔗 for the full 📰. uof.digital/newsletters/ ——————————————— “We’re not trying to be…
@HauptmanMichael @ericfranchi @bokelley @sanjapartalo “How do we get out of the mindset that we know everything?” - resources to tap into mentors/coaches/experts to ask questions via @OhHelloInc , listen to @marketecturetv , watch @Theadtechforum , continuous learning w/ @UofDigital
Elite adtech meme from @UofDigital today
@UofDigital helps buyers save tons of money #KnowledgeIsRevenue
@UofDigital helps buyers save tons of money #KnowledgeIsRevenue
Our Data Clean Rooms is officially live! You don't have to pretend to 'get it' anymore in meetings when DCR comes up. You can actually just get it! (and sound smart talking about it) DM me if you want access to this course for your team. #KnowledgeIsRevenue #LearningIsFun
Our Data Clean Rooms is officially live! You don't have to pretend to 'get it' anymore in meetings when DCR comes up. You can actually just get it! (and sound smart talking about it) DM me if you want access to this course for your team. #KnowledgeIsRevenue #LearningIsFun
🔥@UofDigital’s Data Clean Rooms Course is LIVE!!!🔥 Whether you're a seasoned vet, new to privacy tech or new to advertising altogether, our course will give you the knowledge you need to fully understand #DCR's. Learn- • What Data Clean Rooms are. • How they work and use…
@UofDigital just hit 100 live trainings delivered in 2024. Expert-led, discussion-based, small group sessions on critical topics like identity, CTV, retail media, and more. DM me if you want to know how we can make your teams the smartest in the space and how that leads to $$$.
underdiscussed impact of eroding trust in the industry: people focus on transparency and sorting through bullshit and take their eye off the ball from more important stuff like performance, efficiency, and outcomes. not good.
Today’s main story is 99.99% hard to believe. 🤔 It’s @UofDigital Newsletter day! This week’s news, artfully compiled & refined to elevate your industry expertise. Click the 🔗 for the full 📰. uof.digital/newsletters/ ———————————— “We’re not trying to be the smartest people…
The CEO of the MRC has this to say about AdaIytics: "Where they have been strongly lacking is in the estimates they have made of the materiality of their findings." Also says they're "a vendor just like others and their methods should be scrutinized." He's not wrong.
Intellectual satiation. 🧠🚀 Our Head of Innovations & Insights, @Myles_Younger, recently guested on the Tech and Soul Podcast, covering a number of current conversations our industry is navigating. It’s an incredibly fascinating episode with two of the most thoughtful and…
Was a guest on "Tech and Soul" & got to chat w @lynneluvah + @geekychic. A fave topic we discussed: how everyone's micro-tasks in browsers/apps (clicks, scrolling, etc) spawn ad impressions. What happens to our industry as AI takes over more micro-tasks? techandsoul.substack.com/p/tech-and-sou…
#MFA Zero Tolerance ~~tug-o-war~~ #MFA Nuance Our @UofDigital Founder, Shiv Gupta (@airgups23), was quoted in today’s The Wall Street Journal piece on the current state of MFAs and the muddled situation they’ve created. “If I’m a marketer, and I want to buy lots of cheap…
Adalytics has some questions for Forbes…🕵🏻♂️ Wednesday is @UofDigital Newsletter day! This week’s news, deftly compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰. lnkd.in/eqBbCbre ———————————— “We’re not trying to be the smartest…
❄️ + 🫰🏼 @SnowflakeDB and @Snap have partnered to integrate clean rooms with conversions API, and @UofDigital’s Head of Insights & Innovations was tapped for his thoughts on it in @Digiday. “Snowflake’s made all these investments to get their infrastructure embedded into digital…
24 hours left to RSVP, #Seattle!
#Seattle-ites, get your heads in the ☁️ On April 10th, join @SnowflakeDB’s "Retail Media in the Cloud" event at their Bellevue office! @UofDigital’s Head of Innovations & Insights, @Myles_Younger will be speaking on the topic alongside @MaraCrisafulli and Erin Foxworthy. Hear…
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)Shiv @airgups23
6K Followers 5K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CKThe Last Party Cookie.. @humanpropensity
5K Followers 5K Following Just an AdTech PM trying to pay attention. Husband and father. MLIS. 🍕 🍕 🍕 Views are mine all mine! Love talking adtech, strategy, Star Wars and video games.Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvtEric Seufert @eric_seufert
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4K Followers 934 Following Head of Innovation + Insights @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. #adtech explainer guy.Aram Zucker-Scharff |.. @Chronotope
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55 Followers 293 Followingthe world’s ending .. @maybeifknam
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18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)Shiv @airgups23
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1.5M Followers 2K Following “Vitriolic” and now “shrill”media lady, though dogs can hear me loud and clearADWEAK @adweak
103K Followers 0 Following Want us to help promote your brand, new campaign, or whatever? Let's do it. email paul @ https://t.co/4VoxIeIIGJLou Paskalis 🇺🇦.. @LouPas
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101 Followers 598 Following Adtech, product, strategy, behavioural economics.In #adtech we all have opinions. People like @pbannist, @jwrosewell and @garjoh_canuck have the kinds of opinions you’ll really want to listen to when it comes to Google and #privacysandbox
In our latest article titled "18 Ad Tech Industry Experts Weigh In on Google's 3rd Party Cookie Deprecation Delay," industry leaders shared their points of view about what this means for the future of the 3rd party cookie. Here’s what they had to say... bit.ly/3QeCkbi
In light of Google's 3P cookie postponement (again) & to show off that I'm using my Midjourney subscription well, I proudly give you 'zombie cookies':
@HauptmanMichael @ericfranchi @bokelley @sanjapartalo @OhHelloInc @marketecturetv @Theadtechforum @UofDigital And, it goes without saying, follow @AdtechGod on all platforms
@HauptmanMichael @ericfranchi @bokelley @sanjapartalo “How do we get out of the mindset that we know everything?” - resources to tap into mentors/coaches/experts to ask questions via @OhHelloInc , listen to @marketecturetv , watch @Theadtechforum , continuous learning w/ @UofDigital
@stevenchoi @UofDigital I really do wonder what all of those employees at Google do all day.
Elite adtech meme from @UofDigital today
Picking a tweet for the @UofDigital newsletter write up on this story (for the lols) will be tough. Ana's tweet is currently in the lead. Ideas welcome.
Hear, hear! We're like an ostrich w/ our heads in the sand here: third-party cookies are largely over, there are entire commercial ecosystems where these have never been currency & yet we artificially cling to an architecture we all know is obsolete.
@airgups23 @UofDigital I'd like to submit the following gif for consideration, too
Happy Earth Day. Or if the consolidated feedback just came in, happy Bring You Down to Earth Day.
Hard to believe it’s been 10 years since my appearance on Mad Men. Such a fun experience on set and great to meet the incredibly talented Matthew Weiner and Jon Hamm.
@UofDigital helps buyers save tons of money #KnowledgeIsRevenue
Nasty ad tech realization. Data & tech companies are incentivized to keep their agency buyers ignorant. Buyers are not interested in researching the details of tech complexity - makes them feel dumb. Thus the spins, with massive amounts of money wasted.
Nasty ad tech realization. Data & tech companies are incentivized to keep their agency buyers ignorant. Buyers are not interested in researching the details of tech complexity - makes them feel dumb. Thus the spins, with massive amounts of money wasted.
“Potential clients can see your LinkedIn” Yeah that’s kinda the point and I hope it scares off the misogynistic, sexist and insensitive ones! 👋
Our Data Clean Rooms is officially live! You don't have to pretend to 'get it' anymore in meetings when DCR comes up. You can actually just get it! (and sound smart talking about it) DM me if you want access to this course for your team. #KnowledgeIsRevenue #LearningIsFun
🔥@UofDigital’s Data Clean Rooms Course is LIVE!!!🔥 Whether you're a seasoned vet, new to privacy tech or new to advertising altogether, our course will give you the knowledge you need to fully understand #DCR's. Learn- • What Data Clean Rooms are. • How they work and use…