Jonathan Mendez @jonathanmendez
First-party data craftsperson. AI forevermore @neuraliftoff. Converting people. Growing things. Crusading for relevance. 🎸 ⚾️ 🍕 jonathanmendezblog.com Remote Joined February 2009-
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2nd order effect is negating overall value to a host of Martech SaaS (A/B Testing, Journey, Personalization, Fraud) reliant on site level events leading to conversion. Especially mid-market tools whose customers are heavily reliant on Meta for acquisition.
2nd order effect is negating overall value to a host of Martech SaaS (A/B Testing, Journey, Personalization, Fraud) reliant on site level events leading to conversion. Especially mid-market tools whose customers are heavily reliant on Meta for acquisition.
Yes. Publishers exist to make Google money.
Next Thursday I'm doing a live demo of our AI with @dberkowitz using a retail dataset containing over 1.5 *billion* customer data points processed on GPUs in about 2 hrs for precise segmentation, explainability & message creation. Sign up 👇 lu.ma/neuraliftaimg
There will be 4 IDs. Google, Meta, Amazon and TTD. What are we all arguing about? Just get in a clean room and hash it out!
Great piece on Google losing their way in core Search.
Great piece on Google losing their way in core Search.
PR dribble. Keep the industry complacent. Expect large rollbacks during Q4 so spends are force fed to Google. Google has history of large changes in the middle of Q4.
PR dribble. Keep the industry complacent. Expect large rollbacks during Q4 so spends are force fed to Google. Google has history of large changes in the middle of Q4.
This comes after @CocaColaCo initial "AI for Personalization" testing with @OpenAI and @BainandCompany that resulted in: 10-30X faster concept iteration 38% higher messaging resonance Higher employee motivation using AI 17% of R&D ideation now from AI coca-colacompany.com/media-center/t…
You’re not going to lose with guys named Deuce, Bogey & OG.
First time seeing this in Chrome.
Amazon reported $40B US in 2023 so according to IAB that leaves $12B or 6% of digital ad spend to all outside the big platforms. Adtech is fighting over peanuts not cookies.
Amazon reported $40B US in 2023 so according to IAB that leaves $12B or 6% of digital ad spend to all outside the big platforms. Adtech is fighting over peanuts not cookies.
Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvt
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)
Eric Seufert @eric_seufert
39K Followers 2K Following Investor, Heracles Capital: https://t.co/VMWd6QtHGI | Analyst, Mobile Dev Memo: https://t.co/d8aHtDNdC4 | Developer, Theseus: https://t.co/gW7TUlA8Le.
Antonio García Mart�.. @antoniogm
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The Last Party Cookie.. @humanpropensity
5K Followers 5K Following Just an AdTech PM trying to pay attention. Husband and father. MLIS. 🍕 🍕 🍕 Views are mine all mine! Love talking adtech, strategy, Star Wars and video games.
Shiv @airgups23
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Dr. Fou - FouAnalytic.. @acfou
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Myles Younger @Myles_Younger
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Ana Milicevic @aexm
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Brian Morrissey @bmorrissey
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Lara O'Reilly @larakiara
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Alex Cone @alextcone
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Rob Leathern 🎲 @robleathern
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Zach Coelius @zachcoelius
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Ryan Barwick☕️ @Ryanbarwick
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Mat Harris @matharris
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Paul Gubbins @Gu881n5
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BASE 1000x @888J9
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Jesus Fucking Christ .. @SHEsus__Christ
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Pijush Kumar Saha @PijushSahaBD
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kylie almira @KylieAlmir
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Jon Victor @jon_victor_
4K Followers 3K Following Reporter @theinformation. Contact me on Signal: @ jon.597
Daniel Farey-Jones @DanFareyJones
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Matthew R Keiser @mrkeiser
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Matt Esslinger @mattesslinger
163 Followers 353 Following VP Revenue at https://t.co/frhSAQF1ag, online media operations and sales veteran, husband and father
RG @rossgeier
723 Followers 3K Following VP, Agency & Data Partnerships @ SiriusXM Media. Enjoy 8Fs of Life: Family, Friends, Florida Gators, Festivals, Football, Fairways, Foodie & Fire-pits.
Jurjen de Wal @jurjendewal
97 Followers 557 Following 🇺🇦 Currently figuring out the future of #AdTech. Product / Project Management, Privacy & Compliance, Investing, Energy Transition, Music. Views my own 🎈
EyesOpenAmerica @eyes0penamerica
107 Followers 834 Following 💸 Crypto secrets, XRP, BTC, etc 👉🏻Get Full Crypto Course For Free👈🏻 With Quantum Financial System Discussion (QFS)
James Boyle @iamjboyle
447 Followers 1K Following Tweeting about digital, growth, performance marketing. A bit of sports chat thrown in - @AllBlacks and @CPFC fan.
Haris @Haris81765509
34 Followers 437 Following
Sully @sullyboy4
461 Followers 1K Following
Brett Sosnik @BrettSoz
697 Followers 1K Following Just a sports fan | Social media and content marketer | Senior Account Director @GroupSJR | @UMich Alumni #GoBlue
Brett Gordon @brett__gordon
936 Followers 84 Following Marketing Prof @KelloggSchool, economist, into advertising, pricing, retail, experimentation, causal inference, and Dad of 2b/1g.
Rick Dronkers @RickDronkers
3K Followers 236 Following Usually tweet about the intersection of technology, data, marketing, privacy & business. - 👨💻 Founder of @data_to_value and host of @LifeAfterGDPR 🎙 podcast
MarissaStrum @MarissaStr61418
34 Followers 2K Following
Guntis Stirna @StirnaGun
2K Followers 352 Following
Ritika Jha @RitikaJha369848
2 Followers 55 Following
Stavy @StavyClaus
124 Followers 957 Following Helping brands grow, retain, and monetize @ Roku. Passionate about technology. Washed up NCAA Athlete & National Champion. Thoughts are my own.
Max Albert @maxvwalbert
913 Followers 980 Following I create advertisement games (advergames) to help brands reach mobile gamers. Play my latest https://t.co/gHR9mthgHZ for @DrinkGlow
Kevin Weatherman - in.. @kevinrunsnyc
7K Followers 6K Following Adtech Executive + 😇 Angel Investor🦄 @attentivemobile @electric_ai @mparticle @petalcard | Pitch or meet @pitchandrunnyc | x @molocohq @mopub @onesignal
Bobby (e/H2O) @keep_wolin
3K Followers 3K Following Dr. Bobby Boucher, PhD in H2O Currently leading Angler Fish research at UoL
Pousca Joseph @JosephPous74046
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333mi.com @333mi_com
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Emilio Neto Pereira @EmilioWows63
181 Followers 607 Following Sou pianista-cantor aposentado, blogger... Procuro parcerias para viabilizar um ponto de distribuição de alimento para a população de rua !
Mike Ryan @mikeryanretail
3K Followers 723 Following Head of Ecommerce Insights 𝐏𝐨𝐝𝐜𝐚𝐬𝐭: https://t.co/0gCFhR52Nx 📊🧪 paid media geek (+general geek), online retail, data viz ⮕ INTP af
Ahmed Naggar @itsahmednaggar
160 Followers 306 Following CEO @ GoAudience | using AI to match e-commerce brands with new customers based on credit card spending data.
Joe Robison @josephrobison
2K Followers 6K Following Compounding content by building power rankings, data visualizations, and zany ideas at @greenflagdigtl. e/acc curious.
baby @Alice0811020612
88 Followers 70 Following A crypto lady who likes to challenge #BNB #SATS #Bitcoin
Roel Lamboo @Roel_Lamboo
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Genus AI @genus_ai
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rya @w3nRya
165 Followers 1K Following Building a new kind of bridge btw people & places | It's time for a world where privacy & preference define digital advertising #adtech #blockchain #RevenueOps
Eric Asimov @EricAsimov
78K Followers 856 Following Eat. Drink. Write. New York Times wine critic and author of How to Love Wine: A Memoir and Manifesto'' (William Morrow) and Wine With Food'' (Rizzoli).
Lady Spaulding @LadySpaulding11
12K Followers 2K Following Joni McGary in real life Academy Access Project Co-founded No College Mandates
MariyaClub @MaryaClub
3K Followers 4K Following If you want to find not just a wife but a true friend as well you could visit our site MariyaClub https://t.co/YIoLyakXqi
BOCKER BACKPAGES @BockerBackpages
5K Followers 805 Following The illest Knicks newspaper in town 🗞️🗽
BBQSmilesWorldwide @BBQSmiles
106 Followers 448 Following
Annalisa Fernandez @BecauseCulture
10K Followers 4K Following Tech culture and language in UX, AI, LLMs, data, social media, and privacy. Speaker on cultural differences and global inclusion. Ex Latam M&A 🇺🇸🇧🇷🇪🇸
Sai Charan Paloju @SmartCherrysTho
27K Followers 19K Following Founder of Smart Cherrys Thoughts, Global Technology Influencer, International Speaker.
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvt
Eric Seufert @eric_seufert
39K Followers 2K Following Investor, Heracles Capital: https://t.co/VMWd6QtHGI | Analyst, Mobile Dev Memo: https://t.co/d8aHtDNdC4 | Developer, Theseus: https://t.co/gW7TUlA8Le.
Antonio García Mart�.. @antoniogm
170K Followers 13K Following Founder @spindl_xyz. Wrote 'Chaos Monkeys' (https://t.co/LHo7HbnpNa). Wearer of many hats. גם זה יעבור 🇺🇲🇪🇸
Shiv @airgups23
6K Followers 5K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Aaron Levie @levie
2.5M Followers 630 Following Lead Magician (and CEO) at Box (@box); Huge ABBA fan. I don't fully endorse anything I say below. Go ☁
Myles Younger @Myles_Younger
4K Followers 934 Following Head of Innovation + Insights @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. #adtech explainer guy.
Ana Milicevic @aexm
9K Followers 2K Following Wartime consigliere | Entrepreneur mixing media, technology, advertising, marketing, & commerce | Co-founder of Sparrow Advisers | I fix the hard problems
Brian Morrissey @bmorrissey
44K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
Shreyas Doshi @shreyas
276K Followers 998 Following Led a couple of Stripe's most successful products from their early days. Led & grew several products at Twitter, Google, Yahoo. Now advising, coaching, teaching
Lara O'Reilly @larakiara
20K Followers 8K Following Journalist @thisisinsider on the tech desk, covering digital advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Rich Greenfield, Ligh.. @RichLightShed
53K Followers 4K Following Partner & TMT Analyst LightShed Partners GP LightShed Ventures Media Futurist Websites & Social Links: https://t.co/9u1Ibhj4TO
Alex Cone @alextcone
3K Followers 1K Following I like to read history and travel. I work at the intersection of digital ads and privacy. I’m currently a PM for Google’s Privacy Sandbox. Opinions are my own.
Rob Leathern 🎲 @robleathern
23K Followers 2K Following Thinking about privacy, trust and integrity v2. Spent last 6 years working on privacy, security & integrity products at Google & Meta. 🇺🇸 + 🇿🇦
Andy Weissman @aweissman
43K Followers 2K Following USV | real names be proof | maybe so and maybe not
John Cutler @johncutlefish
120K Followers 14K Following I like the beautiful mess of product development.| newsletter: https://t.co/tCLvCkCdiS
Zach Coelius @zachcoelius
27K Followers 3K Following Hopelessly addicted entrepreneur. Currently investing in other great entrepreneurs. My User Manual: https://t.co/Yv6Qp1hyy2 Rolling Fund: https://t.co/xTWKHJJODL
Simo Ahava @SimoAhava
26K Followers 501 Following Husband | Father | Blogger | Keynote speaker | Co-founder @8_bit_sheep & @team_simmer | https://t.co/28NTuGuLDJ | https://t.co/5G0y15XBxK | @[email protected]
Auren Hoffman @auren
61K Followers 813 Following CEO, @SafeGraph. GP, @FlexCapital. fmr CEO, @LiveRamp. loves: crazy ideas, weirdos, and email. host: World of DaaS podcast. reading: @AurenReads, @worldofdaas
Jamin Ball @jaminball
74K Followers 1K Following Partner at Altimeter partnering with software businesses at the earliest stages of product market fit. Dad to 3 amazing girls. No investment advice
Tom Limongello @tom_limongello
98 Followers 366 Following Middleman at @Nextipedia. Also, FYI I used to be @TomLimongello but got hacked and Twitter couldn't verify me.
Speros Kokenes @sperosck
1K Followers 493 Following @MalloyDev. @Google. Maker of @knarr (acq by Qlik). Music via https://t.co/BSoU5pQGJo. Ride or die with @PolicyPeach.
lloyd tabb @lloydtabb
3K Followers 422 Following Looker Founder, makes things with bits. Trying to make a better SQL with Malloy https://t.co/MoIvlNp89X
UW–Madison @UWMadison
196K Followers 3K Following The official Twitter account for the University of Wisconsin–Madison. #OnWisconsin 👐
Brett Sosnik @BrettSoz
697 Followers 1K Following Just a sports fan | Social media and content marketer | Senior Account Director @GroupSJR | @UMich Alumni #GoBlue
Quinn Chasan @QuinnChasan
254 Followers 505 Following ex Google Cloud strategy exec. 10+ years in Ad tech+Cloud. See https://t.co/vILDCisoSB to read about the ways those fields are intersecting with public policy
andy stahl @StahlAndy
275 Followers 1K Following Parent, Foodie, Travel, Soccer BI, Analytics & Big Data sales, Cloud & software development
Matt Glickman @matthewglickman
595 Followers 1K Following Builder/advisor/investor in AI connecting the Financial Services Data Cloud. Early @SnowflakeDb, Former @GoldmanSachs. @ElonMusk super-fan. I❄️NY
Ciobotaru Ionut @weeb0
2K Followers 5K Following blogging, developing, entrepreneuring - not necessarily in that order. passionate about technology and how it can improve our lives
Garrett Johnson @garjoh_canuck
4K Followers 4K Following Marketing professor @BUQuestrom researching digital marketing: privacy (#GDPR & value+death of 🍪) & effectiveness (👻 ads). Could run Oilers better. 🇨🇦,🇺🇸.
Teddy Atlas @TeddyAtlasReal
76K Followers 9 Following Boxing Trainer to 18 World Champions, ESPN Commentator, Host of “THE FIGHT with Teddy Atlas” podcast
Lukas Biewald @l2k
25K Followers 4K Following Machine Learning Tools. Founder of @weights_biases. Previously founder of Figure Eight, now @appenglobal.
Justin Wohlstadter @justpw
2K Followers 258 Following Building tools for knowledge explorers. 🧐🧭✨ Founder of @WaldoFYI & @AskWonder. Insatiably curious.
Vivek Raghunathan @vivek7ue
4K Followers 2K Following * AI + search at @snowflakedb. * Co-founder @Neeva (acquired by @snowflakedb). #NeevaAI = AI search engine with LLMs. * Ex-VP of Engineering @Google
Shawn Lewis @shawnup
528 Followers 478 Following Founder & CTO @weights_biases. Building tools for AI.
Web Design Museum @WebDesignMuseum
149K Followers 15 Following Web Design Museum exhibits thousands of screens and videos of old websites, mobile apps and software from 1990s to mid-2000s.
Tim Wilson @tgwilson
7K Followers 2K Following Part-time wit. Full-time curmudgeon. Co-host: @analyticshour. Head of Solutions: @less_and_better. Views expressed here are mine & often cranky.
Kevin Dahlstrom @Camp4
59K Followers 681 Following I learned everything the hard way so you don’t have to. 4X founder, 4X CMO, 50X PE investor. Also climb rocks. Sign up for my newsletter👇
StellarAlgo @stellaralgo
686 Followers 702 Following StellarAlgo helps sports and entertainment properties, and their partners, build lasting relationships with the most passionate customers on earth.
Circana @WeAreCircana
1K Followers 87 Following The world’s leading advisor on the complexities of consumer behavior.
The Wolf of Franchise.. @franchisewolf
130K Followers 605 Following Sharing insights on franchises & the entrepreneurs behind them | @dunkindonuts stan | Tweets aren't financial advice |
Felix Vemmer @felixvemmer
2K Followers 2K Following Freelancer & Indiepreneur. Scaling link building with AI https://t.co/VAZSCPtIaA. Dive into SEO, Python, TypeScript & full-stack tech on https://t.co/Eh8Vz1NgHU.
Baris Gultekin @barisg
771 Followers 358 Following Head of product for AI at Snowflake. Previously Google Now cofounder, Google Assistant product director.
Mike Ryan @mikeryanretail
3K Followers 723 Following Head of Ecommerce Insights 𝐏𝐨𝐝𝐜𝐚𝐬𝐭: https://t.co/0gCFhR52Nx 📊🧪 paid media geek (+general geek), online retail, data viz ⮕ INTP af
udio @udiomusic
29K Followers 0 Following
Just A Yankees Fan @CasaYanks
2K Followers 614 Following Actor and @Yankees fan. I make 👕 #RepBX https://t.co/rlWHA55JFY @CasanovaAndrew
St. Paul Saints @StPaulSaints
54K Followers 4K Following Official Twitter account of the St. Paul Saints Baseball Club. Triple-A Affiliate of the @Twins. #stpaulsaints #FunIsGood #ItsWhatWeDo
Carolina Baseball @DiamondHeels
96K Followers 188 Following 11 College World Series Appearances | 24 ACC Championships 🏆 | Head Coach - @CoachForbes_UNC | Instagram: carolinabaseball | 🐏⚾️
Coleman Hughes @coldxman
355K Followers 904 Following Conversations w/Coleman Podcast | Forbes 30 Under 30 | Contributor at @theFP | Analyst at @CNN https://t.co/cwLQsfPK19
Genus AI @genus_ai
282 Followers 132 Following Generative AI platform for D2C and ecommerce brands generating product catalog images, seed audiences, copy and video for growth via social channels
Kazuki Ohta @kzk_mover
8K Followers 2K Following CEO/Co-Founder @TreasureData CDP (Customer Data Platform). Entrepreneur with the ♥ of Computer Science🖥 @CarbideVentures. SaaS, Data&Privacy☁️ Tweets are mine.
Sander van der Linden @Sander_vdLinden
16K Followers 2K Following @Cambridge_Uni Psychology Professor. Author of FOOLPROOF: Why We Fall for Misinformation (2023) & The Psychology of Misinformation (2024).Paul Rudd Doppelganger
Kai Ruggeri @kairuggeri
4K Followers 4K Following Prof @ColumbiaHPM studying decision-making & behavior | Fellow @CambridgeJBS | @USAirForce @AirNatlGuard Officer | Ozark born+raised | No, haven't seen the show
Akkio @AkkioHQ
6K Followers 665 Following AI Data Platform. Agency analytics, reporting, and predictions. #AI #DataAnalytics #AgencyGrowth
Eric Asimov @EricAsimov
78K Followers 856 Following Eat. Drink. Write. New York Times wine critic and author of How to Love Wine: A Memoir and Manifesto'' (William Morrow) and Wine With Food'' (Rizzoli).
Noland Arbaugh @ModdedQuad
87K Followers 23 Following P1. Cyborg. Neuralnaut. Skynet Progenitor. Taurus.
Lady Spaulding @LadySpaulding11
12K Followers 2K Following Joni McGary in real life Academy Access Project Co-founded No College Mandates
BOCKER BACKPAGES @BockerBackpages
5K Followers 805 Following The illest Knicks newspaper in town 🗞️🗽
Cognition @cognition_labs
125K Followers 19 Following Makers of Devin, the first AI software engineer. We are an applied AI lab focused on reasoning, and code is just the beginning. Join us: https://t.co/tpfZwEwGiq
Annalisa Fernandez @BecauseCulture
10K Followers 4K Following Tech culture and language in UX, AI, LLMs, data, social media, and privacy. Speaker on cultural differences and global inclusion. Ex Latam M&A 🇺🇸🇧🇷🇪🇸
lindsay rittenhouse @kitten_mouse
5K Followers 2K Following Just here trying to record history. Senior reporter @adage formerly @businessinsider, @Adweek, @thestreet, @njdotcom.
Marty Swant @martyswant
19K Followers 17K Following Senior Reporter @digiday covering marketing & tech (AI, privacy, policy, etc.) ✍️ Past: @Forbes, @Adweek, @AP. 📧 [email protected]📱Signal: +1 929-399-6544
I know haters love to hate but living in the suburbs is the best. There are six children not my own running through my house in addition to my three. There are also two random dogs running loose. The house and yard are filled with the joyful shrieks of neighborhood children.
Sadly the truth for too many AdTech businesses (not all).. 👇🏼
Great comment from @joemarchese at the #adtecheconomicforum today ‘Most of the ad tech industry is building machines that take credit for sales rather than machines that drive sales.’
Here’s my painting of Thurman Munson, lacing a hit during Game 3 of the 1976 World Series. Based on the photography of the great Neil Leifer. LOVED painting this man. Hope to do so again soon.
Touché. And to the deeper point, all the publishers I work with are MFC - made for consumers and that’s why their advertising is more valuable (unfortunately Google squeezes them for monopoly rents).
Pretty crazy that is Aaron Judge's first career ejection considering he's had pitches at his ankles called strikes the last 7+ years.
Yesterday we had a major screening of our documentary RECOLLECTIONS at the Rock and Roll Hall of Fame @rockhall about Val Shively and 50 years of selling and collecting records in Philadelphia
The whole ad industry constantly bemoans MFA sites as the bogeyman robbing them but isn't pretty much every publisher technically MFA?
It has been a doozie of a week but DAMM YOU crushed it. Nice work. I am proud of you. I hope you can have a nice weekend. Take a nap. Be kind-that’s free and easy. I appreciate your friendship. Love you ❤️
William Eggleston 70's photographs
Duane Eddy def used flat wound strings . Tru ripper
Happy Birthday to the Godfather of Soul, James Brown
Whenever someone is really up my ass about NPS at work I send them the Peloton stock chart and remind them that they have an NPS of 90+
If you ever think that philosophy classes are useless in this day and age, remember that Claude Shannon took an elective class on logic at the University of Michigan, and because of that he made the connection between Boolean algebra and electrical circuitry, a discovery that…
Next Thursday I'm doing a live demo of our AI with @dberkowitz using a retail dataset containing over 1.5 *billion* customer data points processed on GPUs in about 2 hrs for precise segmentation, explainability & message creation. Sign up 👇 lu.ma/neuraliftaimg
Not only are @dotspretzels the GOAT of the pretzel category, but man is @BarstoolBigCat and @PFTCommenter loving on our brands this month. Eat up fellas, enjoy!
100% true statement.
"Punishment is meted out swiftly and mercilessly, and with no consideration for free speech principles, any time Confederate flag flyers are posted, any time students hold culturally insensitive themed frat parties, any time colleges uncover student use of the N-word while in…
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