AdsLiaison @adsliaison
Official posts from Google's ads product liaison, @GinnyMarvin. Sharing insights on how Google ads products & policies work and helping Google hear feedback. threads.net/@adsliaison Joined February 2021-
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GML is happening next month -- Register for the livestream below 👇
GML is happening next month -- Register for the livestream below 👇
There has been a whole lot of discussion about Ad Strength lately. Like almost everything in paid advertising, there’s nuance to Ad Strength. I wrote this to help clarity and answer many of the questions I’ve received about how Ad Strength works and how to think about this…
Since writing this, I've heard from others who've been seeing success with agile budgeting. The goal is to be able to respond faster to shifts in demand & prioritize spend in the areas of greatest opportunity. Have you tested or adopted agile budgeting? Have questions? LMK!
Since writing this, I've heard from others who've been seeing success with agile budgeting. The goal is to be able to respond faster to shifts in demand & prioritize spend in the areas of greatest opportunity. Have you tested or adopted agile budgeting? Have questions? LMK!
🖼️ Demand Gen campaigns are getting generative AI tools to create image assets. These tools are rolling out starting today to advertisers globally in English. More languages to come later this year. You can create new images using prompts, or take your existing performing image…
An FYI: To better reflect how ads can appear in Google Search today, we’ve updated the definition of top ads. Note that this is a definitional change (as ads can appear above the organic result or below for certain queries) and doesn’t affect how performance metrics are…
When I joined Google in early 2021, it was clear that regulatory & privacy changes and AI (automation) advancements would be key focus areas for marketers over the next several years. Fast-forward three years, and we’re now at the inflection point. So much change can…
🛒 We began testing a new retail media solution in SA360 recently. Currently a managed service in closed beta, over the coming months, we’ll be testing self-service campaign management for brands to drive sales on retail partner sites. We will also be expanding our retail…
#GA4 users will soon see updates to the Advertising workspace. The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing your ad campaigns. Behavioral reporting will remain in the reporting module. These changes will be rolling out…
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@theJoeShmow @adsliaison That’s a quality score issue which is quite different to Ad Strength.
@darcyburk Hi, I'm the conspiracy theorist, it's me! 👋 I had that thought when all the new metrics rolled out, but @adsliaison has proved wrong. 🙃
FTA: "However, a low Ad Strength does not prevent ads from entering into auctions. Ad Strength is not a factor in the auction. In other words, the system doesn’t “hold back” or “promote” ads based on Ad Strength."
There has been a whole lot of discussion about Ad Strength lately. Like almost everything in paid advertising, there’s nuance to Ad Strength. I wrote this to help clarity and answer many of the questions I’ve received about how Ad Strength works and how to think about this…
@adsliaison @WolfofBaldSt @darth_na @searchliaison Good stuff! I'd read the article before that was added, it wasn't clear at that point. Appreciate the clarification.
Google's @adsliaison clarifies again "Ad Strength is not used in the auction" seroundtable.com/google-ad-stre…
🚨From today's show🚨 The initial tweet wasn't real, but rather an April Fools "joke". This was not a real Google test, just a waste of time from a dumb fake tweet. Apologies people. We've got big ramifications on this coming to the show next week. @adsliaison has more on this…
@GoogleSmallBiz tweeted a poll "What’s the secret ingredient that makes mom and pop businesses stand out?" - Funny I didn't see "Paying Google to take traffic directly away from other small businesses" as an option...
@adsliaison @the_abiodunia @DarrenShaw_ That said - thank you for replying, very much appreciated!
@adsliaison @mikeryanretail @AnthonyHigman Thanks @adsliaison as always for helping clear the air 🌤️
@adsliaison @mikeryanretail @AnthonyHigman So, TLDR we are not in trouble.
@PPCGreg Wouldn't that be Absolute Top Ads now?
@adsliaison @jawadlumber1 Got it. Ok thanks for the clarification!
@adsliaison @gregfinn @mikeryanretail thanks Ginny!!
@adsliaison anyway for you to find out from the @googleanalytics team what is going on here?
How To Get The Most Out Of Max Conversion Value And tROAS Bidding. Ginny Marvin compiles and addresses advertisers’ questions and common misconceptions in this article, including links to helpful resources. searchenginejournal.com/how-max-conver… via @adsliaison, @sejournal
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