Sarah Sluis @SarahSluis
Executive Editor, @AdExchanger. Drop a line: [email protected] adexchanger.com Joined November 2009-
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We are hiring an associate editor! B2B journos, tech reporters, ad agency experience looking for a career transition - apply, can't wait to hear from you! linkedin.com/jobs/search/?c…
Google is pushing back its cookie deadline for the third time. Which camp are you in?
IYKYK ... or listen to @OSchiffey on this week's Big Story 📿. And thank you David for Photoshopping our chatter into being
Breaking bread and toasting the wrap of the first #ctvconnect. AdExchanger edit has always been about the team - and this one is truly 💪 @anthonyvargasedits @JamesHercher @OSchiffey @Alyssa_writes_ & Hana (in spirit!)
Watching Disney, Paramount and Warner Bros Discovery talk CTV ad targeting $DIS $PARA $WBD #ctvconnect @adexchanger @CynopsisMedia
.@SarahSluis @adexchanger talking to Disney, WBDiscovery and Paramount about scaling data-driven CTV. #ctvconnect
"Pencils down" ≠ "walk away," just saying ... wondering if there was a game of telephone with jargon here...? cnbc.com/2024/02/27/war…
Reflecting on how far we've come as an industry. Then: fake Dr. Oz acai berry ads sprayed everywhere Now: fake AI-generated voice of Selena Gomez correctly pegging me as a fan of "conscious" brands and Le Creuset.
The bear case for 1P data - good points raised by @JamesHercher adexchanger.com/commerce-round…
Ad tech is a competitive bunch. @LaurenJohnson
Aaron Sorkin on content reflecting different biz approaches: -network TV, they are in biz with the advertisers. -HBO and Netflix, they are in biz with the audience (Does he know they both went AVOD 🤔, but point taken!) #iabalm
“Raise concerns you were too polite to raise before” - IAB CEO David Cohen. 👏👏 I’m listening, attendees!!👂#iabalm
Senator Blackburn on generative AI🤖 -GOOD for Tennessee bizes in logistics, manfacturing, warehouses, medical research -BAD & UGLY for Nashville music biz 🎸: "voice cloning is a real issue." Reason for NO FAKES act.
Senator Marsha Blackburn ✅ expects Kids 👨👩👧 Online Safety Act to pass this year. ✅”Our children are precious and worth more than being social media’s product” ✅Snap & X on board for law
Spent the ✈️ ride 📖 @TaylorLorenz ‘s Extremely Online, and just finished before my first #iabalm meeting. Going to be thinking about the creator POV of internet history for the rest of the week…
the emperor has no clothes 🙃
the emperor has no clothes 🙃
Nothing in ad tech works like it is supposed to but the very nature of third party cookies covered this up. As they disappear the competition between ad tech operators is now for who gets revealed as running a mostly non-functional fraudulent product first.
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so in summary: Paramount fired its CEO, then hosted an earnings call for only 9 minutes, refused to take any questions, and played the mission impossible song on a loop
@OSchiffey @kateritchie @Myles_Younger @dmarti @reidjjackson @pbannist @stevenchoi @aexm @brave Just for the record. “The” was a typo and editing tweets messes up their performance. Soooo I kept it there. But thank you for all you do for The AdExchanger. 😂
My contribution to the third-party cookie delay news. 😅 🍪 To @kateritchie, @Myles_Younger, @dmarti, @reidjjackson, @pbannist, @stevenchoi, @aexm, @brave and @AdtechGod – thank you for your service. 🫡 adexchanger.com/online-adverti…
WE'RE HIRING AN ASSOCIATE EDITOR! If you're an experienced writer unafraid to get your hands dirty with ad tech nitty-gritty, this is for you. I've never felt more challenged & rewarded as a writer, and I love coming to work every day. come join me :) linkedin.com/jobs/view/3905…
We are hiring an associate editor! B2B journos, tech reporters, ad agency experience looking for a career transition - apply, can't wait to hear from you! linkedin.com/jobs/search/?c…
I am admittedly a burden, but trust me you want to work with these people. Also multiple people who joined AdExchanger from non-journalism jobs are now editors in chief elsewhere. Just saying. And that's not counting other now-EIC alumni who did have reporting backgrounds.
WE'RE HIRING AN ASSOCIATE EDITOR! If you're an experienced writer unafraid to get your hands dirty with ad tech nitty-gritty, this is for you. I've never felt more challenged & rewarded as a writer, and I love coming to work every day. come join me :) linkedin.com/jobs/view/3905…
My Starbucks app started doing this a month ago and now I have a daily ritual of spending 20 seconds wondering if I Rip Van Winkled it all the way to fall
In light of Google's 3P cookie postponement (again) & to show off that I'm using my Midjourney subscription well, I proudly give you 'zombie cookies':
The cookie depreciation will continue until morale improves
BREAKING: Google pushes the deadline for cookie deprecation on Chrome for the third time. adexchanger.com/online-adverti…
@SarahSluis I actually have objective proof that I was right :)
🌶🌶🌶 Spicy take alert! 🌶🌶🌶 No one will tell you this, definitely not someone at Google, but my gut is that the odds of a delay of some kind of a 3rd party cookie deprecation are getting pretty high. 1/
Trust me, it’s both.
More damning evidence that IPG had literally no idea what they were getting into and the wrong ppl in charge; this is likely a case of incompetence rather than malicious intent Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data: digiday.com/media-buying/i…
I’m all for industry progress but also pro transparency for the issues surrounding it.