PracticallyCI @PracticallyCI
An independent blog about Competitive & Market Intelligence practicallyci.medium.com Joined March 2021-
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#startups are a unique #competitiveintelligence use case because of the unique challenges they pose. They need #CI that will adapt and keep up.
Building trust takes time and patience. That's why I'm so thankful for @trustradius and all the users who go the extra mile to support and review our experience together! 🙌💜 -- #Sales #prospecting #Salesintelligence #leadgeneration #Salesstrategy
In order to thrive, #competitiveintelligence needs to invest in marketing itself to the #business it serves. It's not just about the research & insights. Internal #marketing is the key to real impact & all the difference between a trusted advisor & a back-room researcher.
The latest AWARE Weekly Update! paper.li/awareci?share_… Thanks to @alliekmiller @OctagonSEO @anettepawlik #strategy #business
Are you a CI pro on the #jobhunt?📢 @Dropbox is looking to hire a Senior CI Manager! Responsibilities: Monitor #competitor activities via Crayon, maintain #battlecards, synthesize #competitor movements through alerts & newsletters, etc. Learn more.⬇️ dropbox.com/jobs/listing/4…
❗#competitiveintelligence HOW TO: how to SWOT #competitors ❗ You can #SWOT any entity or decision. Your dog & choice of breakfast, too. The great thing about it is that it accommodates many types of analysis but such freedom can be tricky... Learn more > practicallyci.com/3-competitive-…
Looking for Competitive Intelligence pointers for Product Management or Product Marketing? Check out this step-by-step guide: practicallyci.com/product-compet… #competitiveintelligence #productmanagement #productmarketing #CI #product #marketing #business
There are five types of intelligence that aspiring board members need to cultivate: 1. Financial fundamentals 2. Strategic thinking 3. Relationship building 4. Understanding your role 5. Cultural awareness hbr.org/2020/01/are-yo…
Instead of workaholism, what if you tried giving 80%? hbr.org/2018/06/in-pra…
Validation should happen throughout the #competitiveintelligence & #marketresearch #analysis process. #Data & #insights should be considered, questioned, peer reviewed. The further away from the data you get, the more a mistake/oversight can be amplified. practicallyci.com/how-to-choose-…
Competitive Analysis is the cornerstone of #CI. Various levels of analysis can produce assessments & recommendations for R&D, #PM, #GTM, #sales, #MarketingStrategy, #CustomerService & much more. Read about what #competitiveintelligence can do: practicallyci.com/what-ci-can-do…
When you are a decision maker with considerable power, the more impact a decision has, the more vital it is that you give it ample thought and consideration. Bigger decision and bigger implications are scrutinized more, and rightly so. You’re only as good as your last decision.
#CompetitiveIntelligence can work in vastly different ways and take many shapes: from a quick query with a simple answer to a 1k-participant survey or a strategic deck for the board meeting. It's why it's so important to define your need & #CI project practicallyci.com/define-your-ci…
"Privileging short-term job training over demanding educational experiences associated with high-levels of intellectual, personal, and social development is a bad idea for individuals, for the vitality of the American economy, and for our democracy." hbr.org/2019/10/why-sk…
Strategic planning can seem so open-ended. To narrow the focus, imagine making your company so unique "there would be a hole in the marketplace" if it disappeared. @PaulLeinwand & @MMahadev, authors of Beyond Digital, share advice with @IBDinvestors bit.ly/3qd7OBx
Some #businessstrategy insights from @HarvardBiz: - Being the pioneer of a given innovation in one market didn't guarantee that a firm would be the first in other markets (2/3 were overtaken) - Failure far from uncommon (80%) Etc.. Worth a read: hbr.org/2022/03/design…
Nowhere is the need for thorough domain knowledge is more pronounced than in #marketforecasts. The further out #marketresearch ventures, the weaker the leg it has to stand on. It should be taken with more than a grain of salt practicallyci.com/how-to-choose-… #competitiveintelligence #CI
Strategy has been defined in countless ways over the years, but all definitions tend to boil down to one of the following: - Doing something new. - Building on what you already do. - Reacting opportunistically to emerging possibilities. hbr.org/2015/05/what-i…

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