Two new track events seek to bring a consistent audience, athlete stories and prize money beyond anything in the sport. A look at @DuaelTrack and the @MJGold & @WinnersAlliance partnership and what they could bring to T&F in this week's @SBJ. sportsbusinessjournal.com/Articles/2024/…
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@RachelAxon @MJGold @WinnersAlliance @SBJ Excited to launch the Duæl format! Head-to-head races, bracket style, just the marquee events 💪