Rachel Axon @RachelAxon
Current: Olympics reporter for @SBJ | Past: @USATODAY, @orlandosentinel, @starnewsonline | Runner, reader, podcast junkie | She/her rachelaxon.com Joined July 2012-
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Just a reporter standing in front of all of AI and begging for a transcription service that understands where commas and periods go.
Olympic champion Michael Johnson secured over $30M for his track league, set to launch in 2025. The league aims to promote track stars and rivalries, catering to fan interests and elevating the sport's popularity. ow.ly/EnTi50RmeCw
LOTS of investment in track, with this joining a few other new events (though this is the only female-only one). @DuaelTrack starting with 100 meters in September. @MJGold's league has $30m in investment and starts in 2025. All offering big prize money. sportsbusinessjournal.com/Articles/2024/…
LOTS of investment in track, with this joining a few other new events (though this is the only female-only one). @DuaelTrack starting with 100 meters in September. @MJGold's league has $30m in investment and starts in 2025. All offering big prize money. sportsbusinessjournal.com/Articles/2024/…
Today I'm partnering with 2x Olympic medalist @itsgabbyt to announce The 776 Invitational, a first-of-its-kind track event bringing the fastest women in the world together to compete for the largest purse *ever* for a female-only track event. My goal is for this to become the…
Working to change the game for athletes and fans! League details coming this June. 🔨 🚧 sportsbusinessjournal.com/Articles/2024/…
With the Empire State Building lighting up in celebration and @TeamUSA uniting for a pivotal media summit, excitement is building for the Olympic spirit's resurgence 🌟 @RachelAxon gives a glimpse into the journey with less than 100 days to go: sbjsbd.biz/3UtyaPh
Unclear if this will help or ✨greatly✨ increase my anxiety, but at least I don't have to do backward math now...
As Team USA prepares for #Paris2024, the future ahead with @LA28 and (almost definitely) Salt Lake City in 2034 has the U.S. Olympic & Paralympic movement excited for the next decade. My @SBJ story from the media summit. sportsbusinessjournal.com/Articles/2024/…
Dear (male) sports writers 📢 DO NOT DO THIS. This is creepy and unprofessional, and the athletes you cover and your readers you serve deserve better.
Dear (male) sports writers 📢 DO NOT DO THIS. This is creepy and unprofessional, and the athletes you cover and your readers you serve deserve better.
100 days to #Paris2024. Me, before consulting all my emotional-support spreadsheets and planning docs:
We're at 100 days until #Paris2024 opens for the Olympics. @TeamUSA is wrapping up with the final day of the media summit. Athletes joined the @TODAYshow this morning, and several more will light up the @EmpireStateBldg in red, white & blue.
Me teaching @NewhouseSU the other day: Don't say "talk about." Ask a dang question. Me, today at the media summit:
AM RT Salesforce is out as an LA28 sponsor after the CRM company and organizing committee "amicably decided" to part ways. My story for @SBJ. sportsbusinessjournal.com/Articles/2024/…
Day two of the @TeamUSA media summit, aka me running around like …
Huge story from @RachelAxon — one of the LA Olympics’ earliest and biggest sponsors walks away years before the Games.
Huge story from @RachelAxon — one of the LA Olympics’ earliest and biggest sponsors walks away years before the Games.
BREAKING: @salesforce is out as a sponsor of the @LA28 Games, ending an agreement signed with the organizing committee less than three years ago. With Salesforce’s departure, LA28 is left with two top-tier sponsors: @Delta and @comcast. More from @RachelAxon:…
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There is so much to celebrate in about Women’s sports right now and so much great journalism about it. But some days like this week, it feels like we’ve made no progress at all. apsportseditors.com/presidents-rep…
"How did you digest an incredibly uncomfortable moment yesterday [between Caitlin Clark and Gregg Doyel]?" @mikegolicjr "This is not how you talk about an adult with respect. Both clips show me that not everyone is ready to treat female athletes at the highest level like they…
A lot of people in media suddenly have lots of strong takes about women's basketball who showed up to the sport like yesterday after whole ass careers either not paying attention to women's sports and/or denigrating them. Miss me.
here’s the thing just because you’re new to women’s basketball doesn’t mean it didn’t have an audience before you. just because you started watching for one reason this year doesn’t mean others haven’t. no gatekeeping but like you not knowing history doesn’t make you right
I just let my 7 YO son know the men’s NCAA Final is on. He said he “wasn’t interested. I only watch the women.” 🥹
I've had a few transphobic pitches in my inbox over the last few days. Let me be EXTREMELY. clear. Trans women are women, full stop, and deserve a place in the women's sports landscape. I will not interview, write, or entertain any story that insinuates the opposite.
One thing became clear to me during this tournament: quarters are far superior to halves for college basketball.
Earthquake while we are talking women’s sports at Columbia Business School in NYC. The metaphor is obvious.
We are pleased to recognize Emily Adams (@eaadams6) of @hartfordcourant as our 2024 Rising Star Award winner. She's in Cleveland with the Huskies. usbwa.com/a/823b7ddf
Still believe Caitlin Clark could have gotten a better deal for herself and a better deal for us sports fans if she returned to Iowa versus going to the WNBA. She's got a shot to change the WNBA, but it's still a long shot.
it really is upsetting to look around my industry and realize that the majority of women have had to make a choice between motherhood and working in sports (media). it is still notable to see "a mom" *reporting* on sports on-site (and on the road) on a daily basis. -30-
despite all of the gender progress that has been made in the broad world of sports media, it remains novel and thrilling to see a visibly pregnant woman talking about baseball at a high level on national television (LFG @HannahRKeyser!!!!!!!)
No one is saying it’s catching or surpassing the men’s game — the sport that’s had decades of investment and support, unlike the women’s game. People are excited to see WBB’s massive growth and to discuss all the reasons new fans are sticking around.
Also: An Elite Eight game between NC State and a Duke team with *maybe* one recognizable player did a 50% percent bigger audience than the highest rated women's game ever. Love the growth of the women's game. But can we stop pretending it's anywhere close to catching the men
Say it with me: EVERYBODY! WATCHES! WOMEN'S! SPORTS!
U-N-R-E-A-L Iowa-LSU drew 12.3 million viewers on ESPN on Monday night, marking the most-watched NCAA women's basketball game EVER. Title game last year between LSU and Iowa was only 9.9 million on ABC and ESPN2. Also best college hoops game ever (any gender) on ESPN channels
Sometimes celebrations of women in sports can make it seem like our value is tied to scarcity but actually it’s so much better to have other people who make you comfortable in the space.
despite all of the gender progress that has been made in the broad world of sports media, it remains novel and thrilling to see a visibly pregnant woman talking about baseball at a high level on national television (LFG @HannahRKeyser!!!!!!!)
.@shane_hoffmann just said to me "it's just Van Lith slander all over my timeline, women's basketball has arrived." It's true -- and the players are mentally tough enough to handle it. (The coaches ... idk)
.@alexaphilippou: Why is Jason Sudeikis there? me: He loves @CaitlinClark22 ! @kpelton: Stars, they're just like us!
Imagine how far it would've looked if she played in Portland...
What an awesome photo👇🏻