Robin Selvy Re @RobinSelvyRe
VP of Marketing @IndustryDive | Fan of all things #marketing, dogs, and outdoors. A rare bread. 🍞 Washington, DC Joined March 2009-
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Join me and @BrennerMichael next week on @CMIContent's Master of Content series: Demand Gen Generation. Register here: bit.ly/3L40TFL
"While other departments once might have managed customer data, it is squarely within marketing’s purview now." Good thing we've had an audience data team within our marketing team for many years @industrydive buff.ly/3BS3r3A
Go Kristin and Chrissy!
Alt headline: “Waterworld Reimagined: 2030” businessinsider.com/storylines-hom…
Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at dive.pub/3DtpkJd
Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at dive.pub/3DtpkJd
I’d love to see the #CMWorld crew come out for my session with @industrydive tomorrow! Ballroom B is pretty big!
Marketers: don’t miss @industrydive’s speaking session with @pfizer at this year’s Content Marketing World [bonus: attendees will have the chance to win a $300 gas or EV charging station gift card]. 💬 bit.ly/3QOTc6E #CMWorld #contentmarketing #contentstrategy
Experiments that make sense: Using short ad copy—copy that fit on one line on Facebook—consistently drove more clicks for retargeted users than long-form copy (64% vs. 36%) via @GrowthTactics @DanielHegman buff.ly/3PHBW1X
Got a clever product marketing/engagement email from @canva today. Marketers: Celebrations like this of your customers using your product are easy touches! 📩💡
We all sing the praises of A/B testing but doing too much, too fast could be working against you in times of already increasing CAC buff.ly/3w5cOey
“B2B media companies possess attributes that can’t be easily replicated. Journalism and content-production skills. Deep market expertise. First-party data.” - @SIIA’s Tony Silber on why B2B media is having more than a moment in the spotlight and will continue to thrive
Too true. For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day
Too true. For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day
What's spurring your target audience to action? 🎯 bit.ly/3PxG19M #audiencesnapshots #contentmarketing #contentstrategy #b2bmarketing #b2cmarketing #digitalmarketing #brandedcontent #demandgen
Congrats to @RobinSelvyRe. We know she's a marketing star but @DCALive made it official by naming her to the Star CMO list. dca-live.com/2022-star-cmos
Congrats to @RobinSelvyRe. We know she's a marketing star but @DCALive made it official by naming her to the Star CMO list. dca-live.com/2022-star-cmos
Wow, this is a big one. @amazon nabbing one of the largest independent practices in the U.S is an incredible nod to the power of being both digital and customer-centric even in healthcare. healthcaredive.com/news/amazon-on…
The best days continue to be ahead of us but today is a milestone for Industry Dive. I'm grateful for the team both past and present that built this amazing company and for our new partners at Informa who share our ambitious vision for the future. axios.com/2022/07/19/ind…
Let the celebration continue! As we've expanded during the last decade, it's been important to keep our company a great place to work. Thrilled to be listed again as one @washingtonpost's best workplaces. See more at dive.pub/3nbGMby
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Sean Griffey @seangriffey
3K Followers 517 Following Co-founder/CEO of @industrydive - home of 100+ reporters who are committed to being the business world's most trusted source of journalism.
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Katie Walley-Wiegert @o0KitKat0o
919 Followers 2K Following Brand journalist. Lover of language, logic, and emerging mediums. Never settling, always pushing to learn more.I'm a Buzzfeed shareholder but this still delights me to know end. Back in 2013, we had brief meetings with some of Buzzfeed's early VC backers. They weren't overly enthused about niche publications in the utility and construction spaces.
It’s telling that Industry Dive was bought for the equivalent of five BuzzFeeds.
I would love to hear from publishers who choose to syndicate content and why they think it's valuable from a business standpoint. Genuinely curious. My DMs are open.
Prioritize the people Even if your company isn't large, you will want to provide them with an order of the people they need to meet with. A solid goal would be meeting with ~3-5 new people per week. Give them questions that they can ask but also encourage them to be curious.
You're in an interview, and the potential new hire asks, "So what will my first month look like at your organization? Here's how to answer that effectively:
🔴 Industry Dive co-founder @seangriffey said that "this year is an opportunity for premier publishers to separate themselves from their competitors. "It’s hard to differentiate yourself when things are easy" pressgazette.co.uk/publishers/new…
Our own AVP of Rev Ops Kristin Blazer will share insight at #Dreamforce Wednesday about our transition to Flow - attendees, be sure to add this one to your list. #Dreamforce2022 #salesforce
Continuing to try to find a way to do LinkedIn that feels authentic - not cliquey, not fake, not formulaic. #TheStruggleIsReal
You know you're a media nerd when you have a meeting with smart people about first-party data and you come out energized...
Friendly reminder - if you found value in someone's talk, article, podcast, post - share that with them. It means SO MUCH when you've put your all into something - and someone lets you know they found it valuable. 💕
@CMIContent Master Class on content and trust with @pfizer @industrydive @thestudio_id #CMWorld
@amylsays @pfizer @industrydive This is amazing!
Radical transparency with @elleinthecity @pfizer @industrydive #sketchnotes #CMWorld
I made the All-Stars list - this is my 6th #CMWorld. 😊
@SuzanneStrug Hey I stopped to talk with @industrydive folks today - they were watching for me, thanks to you! 😘
@ryanwillumson Can confirm. Did a lot of buys with Industry Dive. The only media buy I did in was with Industry Dive and our spend grew over time. And I hate media buys typically esp at startups bc they don’t perform and a waste of ad spend. (I used to sell them as an ad network account exec)
Remember kids, always test in production like @Airbnb 👍
In-person events have been coming back, but... The last few I've been to have seen 30-50%+ no-show attendees. It's weird, seeing dozens or hundreds of badges at the registration desk that go unclaimed. Event organizers I talk to say this is the "new normal."
Theory: a substantial percent of folks *never* fill out lead forms online. They'll email, call, send LinkedIn messages, get an intro, but they won't use your contact form. Am I full of crap here? Or do your experiences (maybe even your own behavior) match?
Trends for United States
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