Roberto Mendoza @Roe__men
5+ years Paid Social/Digital Marketing | Hoboken | Mets Diehard | All opinions mine linkedin.com/in/roberto-men… New York, USA Joined September 2021-
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Tiktok Notes could be 5x better than IG and I still don’t think it would put a dent in IG. Why? Because everyone’s friends/family are on IG. Key to any social app is network effects & most people don’t follow their friends on Tiktok. They’re in the FYP discovering random content
Tiktok Notes could be 5x better than IG and I still don’t think it would put a dent in IG. Why? Because everyone’s friends/family are on IG. Key to any social app is network effects & most people don’t follow their friends on Tiktok. They’re in the FYP discovering random content
Meta is going to make AI mainstream
Meta is going to make AI mainstream
Mealpal’s SMS game is relentless @mealpal
Got served this ad at the end of a TikTok video. Instead of auto-looping it went directly to the ad. Experimenting with a post-roll ad format 🤔 Product strategy makes sense based on how TT is increasingly marketing themselves: An “OTT” platform. TikTok’s struggles in…
It's easier to get a smart person to do something hard than to get them to do something easy that doesn't matter.
I think TikTok Ads problem, is that the consumer behavior is more similar to YouTube than Instagram. Click to read more👇 medium.com/@rmendoza8194/…
Back in 1984, as Apple was already public and they were pushing the Macintosh, Steve Jobs highlights the problem with hiring outside management.
optimizing a FB brand awarness campaign is the equivalent of shooting in the dark
$snap is much more like iMessage than TikTok Few users use it as a discovery platform. This is the real reason their quarterly earnings report always miss on revenue.
View through Branded conversions search ads 🤝 Providing 0 incremental results for businesses
Netflix should be more like cable 👇 medium.com/@rmendoza8194/…
Netflix should be more like cable 👇 medium.com/@rmendoza8194/… https://t.co/M9O3dvzMAN
How to win on the internet: 1. Marry the niche, date the product 2. Make a meme page. Understand the meme culture, own the community, use the insights for a product you'll sell 3. Educate over entertain. You can have more fun entertaining, you can make more money if you…
TechNerd @TechNerd959570
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@asadrhmn I just launched a QR Code Tracking / Analytics Platform. It's been running in a private beta with a few big brands since late last year, but now it's open to the world. Once this is ticking along with a few clients, I have a whole list of other SaaS ideas.
So stoked to share our new site!! 🛸 @wearefarouttt 🛸 @Anthony_Peres @farahmynaf
@vinit_ab The history of Wall Street is continuous chain of moral failure to moral failure.
Every Ad platform should deepen their integration into a brand's tech stack. Connect everything to ads manager. Absorb COGS, Inventory Positions, Cash Flow... It's time to let AI optimize for the actual outcomes we care about. Lets move beyond highest volume/lowest cost.
Meta AI generates images at the speed of thought. Zuck is winning at Everything.
"...Meta has arguably the best AI economics of any company: they have incredible distribution, a comparative advantage in harnessing the work of volunteers, and a business model that lets them monetize usage rather than subscriptions" @ByrneHobart
1 day click vs 28 day click, 7 day view
My favorite episode of the Tim Ferris podcast was always the Random Show with Kevin Rose. They would just get together, drink wine and discuss a bunch of random things they were experiencing. It was magic. So @andrewjfaris and I decided to try and recreate it. We cover a…
I have a theory. Long-ass landing pages only attract broke people. Why? Because rich people don't have time to read 3,000+ word landers You get what you attract.
New multi-advertiser ads format I haven't seen before: 2x2 Reels Ads. Why you should care: 1. The videos only auto play for a few seconds each before starting another one. This makes your hooks even more important, you need to generate relevant interest or curiosity FAST. 2.…
Look at all these competing IG ads in one screen. It has me thinking about 2 things (a long post!): 1. Targeting relevance and cannibalization. 2. CPMs Am I really a cold audience if Meta knows I've been shopping for sunglasses on other sites? I've never visited any of these…
The magic you’re looking for is in the work you’re avoiding.
When DTC marketing teams see ROAS decline, they blame a systemic flaw that will result in long-term platform abandonment and spend diversification. When they see ROAS increase, they ask for raises.
This nonsense Bloomberg article to Twitter trending topic about meta ads plummeting while Meta is currently taking share of wallet from every single platform and spend is up 40% yoy while hold performance constant is a wild marketing psyop.
My career strategy: Get paid huge sums of money to do something I’d gladly do for free