SpaceX Musk @SpaceXMusker
Joined October 2026-
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Elon Musk paid $44 billion for Twitter. Then looked straight into a camera and told the companies funding it: “Go f*ck yourself.” And he knew those three words could help destroy his business. In November 2023, some of America's biggest advertisers, including Disney, Apple, and IBM, suspended advertising on X. They cited concerns over antisemitic content and brand safety. Musk saw something different: corporations using their money to pressure him into submission. Then came the New York Times DealBook Summit. Sitting across from Andrew Ross Sorkin, Musk was asked about advertisers abandoning his platform. Most CEOs would have apologized, reassured investors, and tried to save the relationships. Musk did the opposite. “Go fuck yourself. Go fuck yourself. Is that clear?” Then he singled out Disney CEO Bob Iger. “Hey Bob, if you're in the audience.” The financial stakes were enormous. Advertising had historically generated most of Twitter's revenue. According to internal estimates reported at the time, X risked losing more than $75 million in advertising revenue from the boycott. Musk had spent $44 billion buying a company whose business model depended heavily on corporate advertising. Now he was publicly telling those same corporations to take their money elsewhere. And he wasn't pretending there would be no consequences. During the interview, Musk acknowledged that the advertising boycott could kill the company. Think about that. He was willing to risk the survival of a multibillion-dollar business rather than let advertisers dictate his decisions. To his supporters, it was a billionaire refusing to be controlled by corporate money. To his critics, it was a CEO putting his personal pride ahead of financial responsibility. For decades, corporate America operated on one simple principle: never alienate the customers keeping your business alive. Musk looked directly into the camera and challenged it. Was this the ultimate display of financial independence? Or the most expensive middle finger in corporate history?
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