The Blake Project @TheBlakeProject
The Blake Project helps define and articulate what makes our clients businesses and brands competitive. Join us. #Brand #Strategy #Growth #Insights theblakeproject.com Global - HQ Los Angeles, CA Joined May 2008-
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Despite the best product, place, and promotion, a wrong price will override everything else. #pricing #brandmanagement #growth brandingstrategyinsider.com/of-the-four-ps…
Strategy is the vehicle for navigating chaos. Here are its first principles. #strategy #brandstrategy #transformation brandingstrategyinsider.com/apply-the-firs…
Paradox promises turn consumer trade-off tension into satisfaction by blending conflicting needs into one optimized whole. #brandstrategy #brandmanagement brandingstrategyinsider.com/solving-brand-…
The Blake Project, helps clients worldwide, in all stages of development, define and articulate what makes their brands and businesses competitive and valuable. How? By helping them take an inside-out approach to competing differently. theblakeproject.com
In a crowded marketplace, it’s not enough to say what you stand for; you need to be bold enough to say what you stand against. #brandstrategy #brandmanagement brandingstrategyinsider.com/why-your-brand…
The absence of critical self-examination and regular reality checks can unwittingly compromise the pathway to sustainable growth. #brandmanagement #brandleadership #brandstratgy #growth brandingstrategyinsider.com/building-a-lea…
Today, AI is creating a meteor strike. But, in a happy irony, AI also enables companies to transform and thrive. #businessstrategy #innovation #brandinnovation brandingstrategyinsider.com/ai-infused-cap…
Running a brand is running a business. Today, CMOs are often perceived as managers of media and messaging, rather than of serious businesses. #brandmanagement #brandstrategy brandingstrategyinsider.com/cracker-barrel…
Kraft Heinz has, for years, underinvested in Advertising and Marketing. That came with a price. @KraftHeinzCo #brandmanagement #brandgrowth brandingstrategyinsider.com/years-of-marke…
Many branders have perfected the art of telling the difference between what customers feel and what they know. The same is possible in setting corporate strategy. #strategy brandingstrategyinsider.com/the-role-of-em…
Fast food and fast casual brands have seemingly let the total brand experience slide. Technology – digital and AI investments – has allowed restaurants to make the dining experience, whether eating in or through drive-thru, soulless and non-personal. brandingstrategyinsider.com/how-restaurant…
Reinvention can be a powerful restart for a brand at times, and is at its best when preserving the positive meanings people associate with your brand. @CrackerBarrel #rebranding #brandidentity #branding brandingstrategyinsider.com/know-when-and-…
For all the good statistical significance brings to interpreting research, it brings just as much bad to making decisions. #brandresearch brandingstrategyinsider.com/statistical-si…
Early market leaders have five critical factors that drive performance: Vision of the mass market, Managerial persistence, Financial commitment, Relentless innovation, and Asset leverage. @nuuly #brandstrategy #brandmanagement brandingstrategyinsider.com/how-a-fast-fol…
Brand choices are made by two systems. And the fast one usually wins. #brandmanagement #branding brandingstrategyinsider.com/brand-marketin…
What makes marketing effective is targeting, not segmentation. The two ideas have become conflated—the former is an element of strategy; the latter is a sort of tactic or tool. #brandresearch #brandmanagement brandingstrategyinsider.com/successful-mar…
It remains a puzzlement. Why didn't Beyond Meat spend more time on brand building? A brand is a promise of a relevant, differentiated experience. Without a relevant, differentiated brand experience, you have a product, not a brand. @BeyondMeat brandingstrategyinsider.com/beyond-meat-st…
Marketing lacks credibility and influence largely because marketers struggle to clearly explain how marketing activities contribute to the firm’s financial performance. #brandmanagement brandingstrategyinsider.com/why-marketing-…
What is your plan for generating enduring, profitable growth? #growth #strategy #brandmanagement @Spotify brandingstrategyinsider.com/brand-strategy…
In a turnaround, all 8 P’s of a Plan to Win must be addressed. Place is one of these critical action P’s. @Starbucks #brandstrategy #brandmanagement brandingstrategyinsider.com/the-return-of-…
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