The Lazy Stack @TheLazyStack
AI tools and automations that do the boring marketing work for you. Honest breakdowns for marketers and small businesses. New tools every week, minus the hype. Joined March 2023-
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8/ The lesson: pick the smallest model that can make the decision. Agents for open-ended work. Routers for yes/no and priority. Humans for the send. I break down AI systems for marketers and small businesses. Follow for the next build.
7/ How to try it for $0 this week n8n Cloud (Starter, Pro, or new trial): Jev runs on Gateway credits and burns none until Oct 10, 23:59 UTC. No TypeSafe key needed. Self-hosted: install the TypeSafe node and bring your own key.
1/ Most marketing workflows don't need a full AI agent. They need a smart router: "Is this lead a fit?" "Is this ticket urgent?" "Does this form need a human?" n8n just made TypeSafe's Jev free on Cloud until Oct 10. Here's a growth system you can test this week:
Hot take: Most small businesses don't need an autonomous marketing agent. They need a confidence gate. Route the clear cases. Hold the fuzzy ones for a human. Approve before anything publishes, sends, or spends. Autonomy without that gate just makes expensive mistakes faster.
@ItsKieranDrew Agreed, and AI makes it easier than ever to start. A simple lead magnet, an automated welcome sequence, and a weekly roundup can all run on free tools. The list is yours. The algorithm never is.
ChatGPT Ads got more practical for product sellers this week: - Build multiple product campaigns from one spreadsheet, with ad templates generated for you - See why a product was rejected - Deeper conversion reporting Budget note: the US minimum is $25/day per campaign.
@coreyganim Stage 2 is where the real system gets built. Every time you reject an output, you're writing the agent's instructions. Skip it and your agent ends up automating the mistakes you never caught.
@gregisenberg Step 3 is the whole game. That's SEO for ChatGPT, and almost nobody is doing the keyword research yet.
8/ I break down new AI tools for marketers and small businesses every week, minus the hype. Follow so you don't miss the next one.
7/ Meta says nothing publishes, sends, or spends without your approval. Good. Keep it that way. The people who win here won't be the ones who automate the most. They'll be the ones who check the agent's work.
Thread: Meta Muse + Zapier 1/ Meta just turned its Muse AI agent into a small business assistant. It can now plug into your Facebook and Instagram business accounts, your Meta ad accounts, and the tools you already pay for. Here's what matters if you run a small business or market one:
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