Nick | Email Marketing @TheNickHowe

Generating additional monthly revenue and increasing LTV for select 6 and 7-figure ecommerce brands using email marketing. bestbehavior.net Joined December 2011

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Nick | Email Marketing @TheNickHowe

a year ago

If your list is full of unengaged subscribers, you probably shouldn’t send all your campaigns to your full list. But if you aggressively clean your list so it’s essentially a 90-Day Engaged segment? It’ll probably be ok.

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Nick | Email Marketing @TheNickHowe

a year ago

Instead of worrying about minimizing your unsubscribe rate, focus on maximizing the positive metrics: opens, clicks, revenue. Those are all maximized by consistently sending relevant campaigns to your subscribers.

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Nick | Email Marketing @TheNickHowe

a year ago

I spoke to a brand owner yesterday who didn’t want to send too many emails to his list because he was worried about unsubscribes. That’s not just wrong, it’s backwards. People signed up for your email list because they want your emails. Send them emails.

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Nick | Email Marketing @TheNickHowe

a year ago

Sometimes it’s best to handle things internally, sometimes it’s best to outsource to a specialist. It’s all about knowing what and when.

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Nick | Email Marketing @TheNickHowe

a year ago

Imagine you and your competitors have comparably good products, but one of you has your emails dialled in. Who do you think is gonna have the better LTV?

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Nick | Email Marketing @TheNickHowe

a year ago

The best way to maximize LTV is with a great product. Email is a close second.

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Nick | Email Marketing @TheNickHowe

a year ago

Nobody can be amazing at strategy, communication, copywriting, design, and technical implementation — but a small team can hit all those strengths. That’s why I like running a boutique agency.

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Nick | Email Marketing @TheNickHowe

a year ago

Hiring a boutique agency gives you the personal communication of working directly with the founder (me!), but with the specialization that comes from having a dedicated copywriter and designer.

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Nick | Email Marketing @TheNickHowe

a year ago

Great copy and design are nice, but your offer is what makes or breaks your emails.

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Nick | Email Marketing @TheNickHowe

a year ago

At the end of the day: More opens = more clicks = more revenue. Build a high quality list and keep it engaged.

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Nick | Email Marketing @TheNickHowe

a year ago

Copy is overrated. Especially with my clients (lifestyle clothing), the images speak for themselves.

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Nick | Email Marketing @TheNickHowe

a year ago

Your email copy should be the most clear, concise, and stylish way of communicating your offer.

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Nick | Email Marketing @TheNickHowe

a year ago

You can argue about email attribution all day long, but it’s clear that email is one of the most consistent, direct touchpoints you’ll have with your customers.

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Nick | Email Marketing @TheNickHowe

a year ago

Good design won’t make your emails, but bad design will break them.

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Nick | Email Marketing @TheNickHowe

a year ago

Just this weekend, a brand used a big section of our email copy on their landing page for a new drop, and posted a screen recording of the full email on their IG story. It makes me proud when they want to show off the work we’ve done to as many people as they can.

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Nick | Email Marketing @TheNickHowe

a year ago

The biggest compliment a brand owner can give my agency’s emails is to steal them for their other content.

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Nick | Email Marketing @TheNickHowe

a year ago

It’s rewarding to play at least some small part in the exponential growth that happens when a brand finally gets all the pieces in place: A solid product, website, acquisition system, and retention system.

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Nick | Email Marketing @TheNickHowe

a year ago

I like working with smaller brands because I can work directly with the founder and see the immediate impact of my work. Nothing worse than having to go through multiple chains of command to get anything done.