Empath @UseEmpath

Building. Remote Joined January 2020

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WFHomie (Acquired by GoCo.io) @WFHomieready

3 years ago

Working from home on Fridays should be mandatory.

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Empath @UseEmpath

4 years ago

The perfect April Fools joke for people using @SlackHQ

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Reminder, If you are looking to sell a product and don't know where to start - Amazon Tells you what is in the top 100 Best sellers - Amazon reviews tell you what people are looking for - Amazon tells you what sells well with that product Sell what is already selling Simple

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Empath @UseEmpath

4 years ago

7 Deadly Sins of Marketing 1. Not deeply knowing your audience 2. Don't test at all 3. Being everything to everyone 4. Investing in only one channel 5. "We've always done it this way" 6. Ignoring brand and only selling 7. Having no empathy or authenticity What would be #8?

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Empath @UseEmpath

4 years ago

Storytelling is the most underrated aspect of growing a brand

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Empath @UseEmpath

4 years ago

Golden rule of social media: It’s never actually you on the platform. It’s always a character you create, intentionally or not. People are perceiving this very limited set of information and creating a perceived character. It may or may not correlate with who you are.

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Empath @UseEmpath

4 years ago

a content calendar is not a digital marketing plan. a content calendar is not a digital marketing plan. a content calendar is not a digital marketing plan. a content calendar is not a digital marketing plan. thank you.

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Empath @UseEmpath

4 years ago

The most important #growthhack

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Empath @UseEmpath

4 years ago

Marketing is a long term game because persuading someone to take action takes time

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Empath @UseEmpath

4 years ago

The world's most valuable skill: Writing effectively. But colleges charge you 120k and still do a terrible job teaching it.

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Empath @UseEmpath

4 years ago

The time @JeffFermin went to the #PNW 🙃

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Empath @UseEmpath

4 years ago

2022 Digital Marketing Skills: ⑴ Storytelling ⑵ SEO/SEM ⑶ Design/UX ⑷ SMM ⑸ Data analytics ⑹ Copywriting ⑺ Consumer Pysch ⑻ Paid ads ⑼ Project Mgmt ⑽ Email Mktg

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Empath @UseEmpath

4 years ago

Don't try to sell your entire offer in one ad. Instead... - Use the headline to sell the body - Use the body to sell the CTA - Use the CTA to sell the click - Use the sales page to sell the product One step at a time.

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Empath @UseEmpath

4 years ago

Need to learn about #miamitech and the growing scene? Check out this video by @JeffFermin #techtwitter

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Empath @UseEmpath

4 years ago

Don’t sell a product. Educate someone on why it exists, why you created it, and how it’s going to help them. Make it their decision to buy, don’t force it

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Empath @UseEmpath

4 years ago

Remember #marketing is all about reinventing yourself. @mkobach

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Empath @UseEmpath

4 years ago

It’s okay to log off and not make literally everything into a marketing moment.

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Empath @UseEmpath

4 years ago

Marketing 20+ years ago: Do anything to make the sale. Lie, be cunning, sell false hope. Marketing now: Create a positive experience long-term. Give value. Build connections. Help consumers discover a better result or a better self. Marketers aren't bad guys anymore.