Actually Useful @UsefulActually
We are a hub of marketing advisors who have come together to generate value to the business community of Christchurch. actuallyuseful.co.nz Christchurch City, New Zealand Joined May 2018-
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Today we’re talking #video, and I think the first place to start is understanding what’s #important for you. What is it that you want to #achieve? What are the o#utcomes? It’s always really important to be clear about #intent. buff.ly/2JeNSYA
We don’t doubt that the reputational damage and the increase in the value of the fines will cause major issues for #businesses here, so do seek #assurances from your #marketing #leaders that your #brands are fully #compliant. buff.ly/2LrKV9T
You never know what you’re going to get on social. You can get negative reviews, positive reviews, and 1000 pictures of cute cats (yes please!). What James is going to talk about is how to handle negative reviews and using a really simple rule called buff.ly/2FIW0Qc
My aim isn’t to put you to sleep with screens of #technical information; there are enough other sites doing that for you. I simply want to give some #explanation to what the #IoT means, so if it's new to you you’ve come to the right place. buff.ly/2KPg5Zj
As you know, it’s important to have the same #message across your different #channels, your outdoor, your magazine, your PR, what have you, but make sure that the message you’ve got is #customized and tweaked to the channel that you’re #advertising on. buff.ly/2XjIAF5
An engaging video telling a compelling story is a fantastic tool to speak to your audience. However, how do you make sure that you get the product that you need? Tim from Ruffells explains … buff.ly/2ZCEN37
How do we get more women into tech? - 36% of girls do ICT at school - 82% of engineering students are male ...let’s start with more female role models, and show the opportunities in the sector. Krissy Sadler-Bridge @MYOB #Techweek19 #womenintech
Ōtautahi Christchurch is the city of exploration, a refreshing urban centre full of new secrets to discover. If you haven’t been here in a while, you’re in for a surprise. New experiences await in Christchurch – start exploring now. youtu.be/weQuYWzmY8Y
No one likes #negativereviews. Or trolls. Or random #negativecomments. Before you get your ‘keyboard warrior’ hat on when responding on social media, read our blog on #socialmediaissues and find out what the '3 Golden Rules' are. #marketing #socialmedia buff.ly/2Pycn5T
Marketing needs some marketing. It’s more than the ‘colouring in department’, it’s a crucial business function. #marketingtips #strategy #business buff.ly/2UYyUi9
Blogs increase traffic to your site don't take them for granted. #factoftheday #tuesdays #blogs #marketingdigital #marketing101 #leadgeneration #webtraffic #websitetraffic #t3
Ōtautahi #Christchurch is the perfect home for entrepreneurs and investors to innovate for global impact! From aerospace to health, social enterprises and financial literacy, hear from some of our local innovators and members of the Edmund Hillary Fellowship in our city!
Not all #influencers are equal. Ones with high reach are competitive, cause low results, but drive #brand awareness in highly #competitive #markets. And influencers that cause #actions cause high #results and low brand awareness. Which one should you use? buff.ly/2IMmWBQ
Stop being so busy, and just do nothing. Trust us.
The @weatherchannel uses #AugmentedReality #technology to realistically show the consequences of severe weather. {Video} #innovation #AR #tech HT @jblefevre60 @MikeQuindazzi
Good write up on the key takeouts from the excellent Marketing South last week #MSOUTH19: The Round-Up linkedin.com/pulse/msouth19…
Average time spent reading an online article these days? 15 seconds. #Centennials are also watching content at 1.5x speed to get the gist quickly. - Dan West, FCB NZ #Marketing #MSOUTH19
Dan’s showing us how backward the ad industry still is - 60% of ads show women in a negative light, only 4% show women in aspirational roles and only 3% show women as relatively intelligent 🙄 C’mon brands - step up! #MSOUTH19 #marketing
When it comes to the size of your business #email marketing list, what is more important? Quality or quantity? Many business owners focus on ramming the largest possible #numbers through their list. But is this the right #approach? #marketing buff.ly/2GFZPFp

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