VaticDigital @VaticDigital
We connect International Brands to Premium Inventory in challenging markets. APAC Programmatic Premium specialists. VaticDigital.com Global Joined October 2011-
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We're looking forward to ATS Singapore this June. It's so nice to have everyone we need to catch up with in the same room. Please DM if you'd like to meet while you're in town. exchangewire.com/events/ats-sin…
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Great opinion piece in The Drum on the continued importance of brand safety in 2018. We couldn't agree more! thedrum.com/opinion/2018/0…
Whilst it may be slow in catching on (depending on who's data you believe) Vatic Digital and our SSP Fair-Trade Media will remain Ads.txt compliant. We believe it is the best solution to a complex and industry wide problem. businessinsider.sg/google-backed-…
Publishers complain Google APM loads too fast for ad views. digiday.com/media/publishe…
Twitter tightens up on transparency for political ads. Bad news for Russian meddlers ;) bit.ly/2huq5Wy
Global brands want more control of media spend to combat brand safety, viewability, ad fraud & transparency issues marketing-interactive.com/marketers-to-t…
Media AORs for #Lego, #Amazon and AB InBev all under review in this autumns #Mediapalooza adweek.com/agencies/remem…
Vatic Digital will be at #Demexco next week. DM if you'd like to catch up with us.
Publishers fear fallout of Google backed ad-blocker. digiday.com/media/publishe…
Brand Safety concerns continue to rise - but no impact to growth of Programmatic. emarketer.com/Article/Brand-…
The industry remains divided on the future role of AI in advertising. exchangewire.com/blog/2017/08/2…
Trump worth an estimated $2 Billion to Twitter. adage.com/article/digita…
CNN and Volvo experiment with VR ads in time for solar eclipse. adexchanger.com/advertiser/cnn…
Liftoff at #1 for Ads and Mkt in Inc.com's list of the fastest-growing private companies in America. inc.com/inc5000/list/2…
Still confused about Header Bidding? Here's the best explanation we've found to date. adprofs.co/beginners-guid…
Multiple SSP codes add latency to APAC publishers. Time for header bidding? exchangewire.com/blog/2017/08/0…
When will you fall in love? Can marketing algorithms analyse emotions? exchangewire.com/blog/2017/03/1…
Digital is driving UK Ad Spend's Growth but times are still tough... exchangewire.com/blog/2017/08/0…
Programmatic Is Not an Excuse for a Lack of Creativity. exchangewire.com/blog/2017/08/0…
Outstream video may be next big "user friendly" video ad format. adexchanger.com/tv-and-video/o…
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