We hear a lot about the magic of TikTok's "for you" algorithm. This brilliantly done @WSJ video is a great introduction to how it actually works. Like most algorithms, the answer involves a lot less magic than it might seem. wsj.com/video/series/i…
@WSJ A few quick thoughts: First, the algorithm isn't quite as "secretive" as @WSJ makes it out to be. In fact, a lot of the mechanics addressed in the video were laid out by TikTok itself in a blog post last year: newsroom.tiktok.com/en-us/how-tikt…
@WillOremus @WSJ Indeed this is no secretive revelation -- it's how YouTube suggestions work, plus some social graph. Imho the secret is the perfect balance of just enough social, but more interest-dependent feed. Facebook and Instagram are too dependent on social, and YouTube not enough.
@WillOremus @kingthor Chilling stuff. Before TikTok, moms were the most accurate “algorithm” to know everything about you, just from your glance. --Mitch
@WillOremus @WSJ Algorithms: "We are training them, and they're training us." -@gchaslot