We hear a lot about the magic of TikTok's "for you" algorithm. This brilliantly done @WSJ video is a great introduction to how it actually works. Like most algorithms, the answer involves a lot less magic than it might seem. wsj.com/video/series/i…
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@WSJ A few quick thoughts: First, the algorithm isn't quite as "secretive" as @WSJ makes it out to be. In fact, a lot of the mechanics addressed in the video were laid out by TikTok itself in a blog post last year: newsroom.tiktok.com/en-us/how-tikt…
@WillOremus @WSJ Yeah I agreed that should have been mentioned as it was so unusually clear