Wordtree @Wordtree
Strategic storytelling for organisations that do complex things. Brand | Copywriting | Tone of voice | Training wordtree.com UK Joined February 2012-
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How long would you like #Training to last? Let us know your thoughts here: bit.ly/49nN1iI
Eager to learn in a whole-day training session? Or would you prefer a short, sharp learning experience? Share your thoughts here: bit.ly/49nN1iI
The Institute of Leadership says a key trend in #learninganddevelopment is micro-learning. Do you still have bandwidth for a full day or half day of #Training? Or would you prefer short, sharp bursts of insight and learning? Voice your opinion here: bit.ly/49nN1iI
@jxlhh Sure do! Books Strong Language by @VerbID and Brand Language by @Wordtree Articles Let's Talk About Brand Personality, Voice and Tone by Felicia C. Sullivan: medium.com/s/how-to-build… Everything You Need To Know About Tone Of Voice by @jasonfried mailchimp.com/courier/articl…
Soon, it will be possible to generate a realistic-looking video just by writing a short sentence about what you want an AI to generate. Are we ready for a world in which the authenticity of every video is in question? newscientist.com/article/234693…
Interesting read... psychopaths in the workplace, no less... theguardian.com/commentisfree/…
Retailers have rushed to lock things up—from razors and soap to socks and pistachios—as theft has soared during the pandemic. trib.al/C2UI4Bj
With new Microsoft Teams update, bosses can "assign seats" in meetings trib.al/pZiY3kk
It’s not just taxes holding Britain back, we need to be as investment friendly as the US dlvr.it/SZ6hR2
More people are turning on closed captions these days, even those without hearing loss. Here’s why on-screen text is going mainstream—especially among young people. on.wsj.com/3CcHb67
A short guide to the ‘noble’ art of shorting yorkshirebylines.co.uk/business/econo…
Britain is now the laboratory for the Institute of Economic Affairs yorkshirebylines.co.uk/politics/brita…
💥WOWZERS. Professor @D_Blanchflower, does not hold back on the budget. "You're the Chancellor and what you've done is you've stood up and crashed the markets... you've created a giant recession, your credibility is trashed. I have never seen such raging incompetence." ~AA
Liz Truss and Kwasi Kwarteng 'ignored warnings' from officials their mini-Budget would spark market chaos inews.co.uk/news/politics/…
This from IMF is humiliating for Kwarteng and Truss: “Given elevated inflation pressures in many countries, including UK, we do not recommend large untargeted fiscal packages at this juncture, as it is important fiscal policy does not work at cross purposes to monetary policy”.
UK markets have lost at least $500 billion in combined value since Liz Truss took over as prime minister trib.al/OcpmAAt
Germany’s €9 train tickets scheme ‘saved 1.8m tons of CO2 emissions’ theguardian.com/world/2022/aug…

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