Xander Lafferty @XandersLafferty

trust your instincts Joined January 2021

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Xander Lafferty @XandersLafferty

2 years ago

What do all great brands have in common? They can easily manipulate a buyer's decisions. Knowing these 7 subliminal messaging tips will give you an edge: — 1. Color Psychology Different colors evoke different emotions. ↳ Blue for Trust ↳ Black for Luxury ↳ Red for…

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Xander Lafferty @XandersLafferty

2 years ago

Why do people buy what they buy? The impact of moods and emotions have a lot to do with it. Here are 5 psychological tricks to get people to buy from you (legally): — 1. Control the environment The first thing people notice when they walk into a store or browse a website is…

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Xander Lafferty @XandersLafferty

2 years ago

The secret to selling more? Start by understanding buyer psychology. Let's dive into 7 psychology hacks you can (easily) apply to boost your sales: — 1. The Zeigarnik Effect Create an open loop in your copy. Humans have a strong urge to complete unfinished tasks. Examples:…

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Xander Lafferty @XandersLafferty

2 years ago

Neurons that fire together, wire together. Turns out, the brain does more than reward food and sex. Here are 7 ways repeated positive experiences with your brand can shape neural pathways and foster loyalty: --- 𝟭. 𝗠𝗶𝗿𝗿𝗼𝗿 𝗻𝗲𝘂𝗿𝗼𝗻𝘀 When we see others experiencing…

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Xander Lafferty @XandersLafferty

2 years ago

Many buyers regret their purchases. But, it doesn't have to be that way at all. Here's the psychology behind the regret and how to prevent it with your buyers: --- Psychology shows that people experience more pain from a loss than pleasure from a gain. This means people…

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Xander Lafferty @XandersLafferty

2 years ago

Most people never learn buyer psychology. But it's essential to know if you want to make more sales. Here are 7 buyer psychology hacks you can use to start getting people to say yes, yes, yes: --- 1. Use sensory details Bring your message to life by appealing to the senses:…

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Xander Lafferty @XandersLafferty

2 years ago

Do you know why people buy? It goes much deeper than price, quality and convenience. Here are 7 ways peer influence drives buyer decisions: --- 1. The Asch Effect People are influenced by the opinions of others, even when they know those opinions are wrong. This is called…

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Xander Lafferty @XandersLafferty

2 years ago

Pricing is one of the most undervalued levers in business. And it can have a huge affect on perceptions of quality and buying behavior. Here are 7 psychological pricing hacks that you can use to move the needle: --- 1. Charm pricing Prices ending in 9, 99, or 95 have been…

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Xander Lafferty @XandersLafferty

2 years ago

Neurobranding: the hidden science of consumer behavior. It's the secret weapon of the worlds largest companies. Here are 9 powerful neurobranding principles you need to know: --- 1. Salience Humans are wired to pay attention to things that are unexpected. Create an element…

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Xander Lafferty @XandersLafferty

2 years ago

Most people don't understand how perception works. But it's the key to unlocking better sales. Here are 7 powerful tactics to shift buyers' perception: --- 1. Create an experience. People remember experiences far longer than they do an advertisement. Create an experience…

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Xander Lafferty @XandersLafferty

2 years ago

Why do people buy what they buy? It's more complex than we think. Here's how social norms, roles, and family/cultural values affect purchase decisions: --- 1. Social norms We act in ways that our social group expects us to. We often choose products that our group respects…

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Xander Lafferty @XandersLafferty

2 years ago

Understanding personalities will give you an upper hand. Let's dig into how personality traits like introversion/extroversion affect buying behaviors: --- Introverts vs. Extroverts: Introverts: ↳ Prone to impulse buying online due to a lack of human interaction and time to…

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Xander Lafferty @XandersLafferty

2 years ago

Decision paralysis. It stops buyers from choosing you. Here's how to counter the 3 stages of buyer hesitation: --- 1. The Awareness Stage Buyers become aware of their problem. Your goal is to make them aware of your solution. Use customer-centric messaging. Ex: "Are you…

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Xander Lafferty @XandersLafferty

2 years ago

Nobody likes objections. But they're inevitable. Here are 5 common sales objections and how to overcome them: --- 1. "It's too expensive." The prospect needs to understand the value of your product/service. Ask: "How much is [desired outcome] worth to you?" Compare the…

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Xander Lafferty @XandersLafferty

2 years ago

The top 7 AI tools to 10x your productivity in seconds: 1. Summarize Meetings tldv.io 2. Transcribe Audio assembly.ai 3. Chat with Files chatpdf.com 4. Create Videos heygen.com 5. Build Websites durable.co 6.…

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Xander Lafferty @XandersLafferty

2 years ago

The psychology of buying is fascinating. And understanding it will help you make better buying decisions (and be a better marketer). Here are 8 powerful insights into human buying behavior: --- 1. Social Proof People are influenced by the actions of others. When unsure how…

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Xander Lafferty @XandersLafferty

2 years ago

3 key psychological factors that influence purchase decisions: 1. Emotions Emotions play a crucial role in purchase decisions. People often make buying choices based on how a product or service makes them feel. By appealing to their emotions, businesses can create a strong…

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Xander Lafferty @XandersLafferty

2 years ago

Why people buy: • Fun • Survival • Security • Comfort • Curiosity • Save time • Distinction • Knowledge • Easier work • Healthiness • Save money • Make money • Appreciation • Convenience • Feel important • Attractiveness Now you know!

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Xander Lafferty @XandersLafferty

2 years ago

Late fees let Netflix kill Blockbuster. Limited access let Uber kill the taxi industry. Full-length albums let Apple kill the music industry. Poor customer service let Amazon kill other retailers. If you don't change before change introduces itself, you'll be replaced too.

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Xander Lafferty @XandersLafferty

2 years ago

There's more than one way to get new clients. Here are 9 of the best: 1. Referrals 2. Webinars 3. Seminars 4. Cold calling 5. Door-to-door 6. Email marketing 7. Paid advertising 8. Content marketing 9. Social media outreach Mix it up and see what works best for you!