Arvin Sh. @_InkandIntent

I help growth and acquisition strategists stop leaking sales with Client Education Marketing. Joined May 2025

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Arvin Sh. @_InkandIntent

6 hours ago

The Persuasion Trap for Brand Strategists: 1. Decide to be a “brand strategist.” 2. Copy what others do. 3. Post random thoughts. 4. Skip opt-ins, nurturing, and outreach. 5. Watch prospects hire your competitors. 6. Offer free work. Burnout. Quit. Congrats on getting trapped…

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Arvin Sh. @_InkandIntent

a day ago

Things I wish I knew from the beginning: - The heart of your business is your offer - Your posts must target your ICP - Without trust, everyone ignores you I see people every day wasting their lives with these mistakes. Watch out.

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Arvin Sh. @_InkandIntent

13 hours ago

Data points every brand strategist should monitor PRECISELY: 1. Engagement and likes 2. Profile visits 3. Opt-in conversion rates 4. Email open rates 5. Deals signed per subscriber If these numbers are off, Your trust funnel is off, too.

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Arvin Sh. @_InkandIntent

2 days ago

Here are 3 mistakes that keep brand strategists broke: 1. Copying your competitors’ voice 2. Talking to “everyone” instead of 1 ICP 3. Posting without a clear category If you want to stay stuck with zero authority, don’t stop making them.

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Olajuwon @Ridwanisfit

2 days ago

Guys this is extremely important. My dad shared this with me as he knows what I'm specialising in. Which is the well being of others. You should bookmark for later. Thread 🧵.

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Arvin Sh. @_InkandIntent

3 days ago

STOP COLD PITCHING. Selling isn’t even about selling, It’s about educating. Educating the prospect on their problem: Problem → Cause → consequence → Negative outcome Then, when they understood the fact that they were cooked: Solution → Reasons → Benefits → Positive…

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Arvin Sh. @_InkandIntent

3 days ago

Everyone thinks client acquisition = persuasion. → Convincing. Pitching. Pushing. Absolutely WRONG. Smartest strategists know the opposite is true: → The harder you try to persuade, the more resistance you create. → The more you explain, the less clients believe. → The…

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Arvin Sh. @_InkandIntent

4 days ago

The market is saturated. But... With people who are the same. If you build a unique business and solve a problem that has never been touched before, You'll have zero competition.

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Arvin Sh. @_InkandIntent

5 days ago

The #1 reason your ICPs choose your competitors …Is that, you HAVE competitors. - When you aren’t unique, - When you don’t own a category, - You’re forced into the endless comparison game. Why would someone hire a brand strategist with 300 followers when they can get one with…

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Arvin Sh. @_InkandIntent

4 days ago

Most strategists waste time reading books that make them better persuaders. That’s the trap. Here are the books that actually sharpen your positioning & category ownership: 1 . The Battle for Your Mind – Al Ries & Jack Trout Blue 2. Ocean Strategy – W. Chan Kim & Renée…

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Arvin Sh. @_InkandIntent

6 days ago

One of the main reasons strategists leak sales: “No one buys from strangers.” If you don’t build a relationship with your clients, you’ll always stay stuck chasing. Here are the only goals that actually build long-term relationships: 1. Trust → clients must believe in you…

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Arvin Sh. @_InkandIntent

5 days ago

This is my dream: Steak on the table A cigar after a long day S500 in the driveway A high-value wife But above all → freedom. The freedom to ignore everything I hate. The freedom to choose only what I love. That dream is what keeps me moving forward every single day.