Jon Springer @_JonSpringer
I write about beverages and sports for @AdAge. Cyclist, dad, baseball historian. Blue and orange. https://t.co/hGJwkwz6Pn adage.com New York, NY Joined September 2009-
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Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. @_JonSpringer of Ad Age has an excellent read about the rebrand: adage.com/article/market… #jets #ny #nfl #brand
Great Taste, Less Filling is back--with a few tweaks adage.com/article/market…
"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." adage.com/article/opinio…
“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” adage.com/article/market…
A welcome development in the world of sports uniform sponsor-creep. @UniWatch adage.com/creativity/wor…
🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 bit.ly/42RUW65
PepsiCo CEO Ramon LaGuerta addressed @starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP
PepsiCo CEO Ramon LaGuerta addressed @starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP
One of the deliverymen in this @Budweiser ad is a real-life Bud wholesaler. Ad is meant to highlight Bud's wholesalers and distributors, who suffered amid the Bud Light fallout. adage.com/article/specia…
Here they are.
Bud Light ad coming soon, watching the end for how it transitions back to the game.
Nice tribute to Carl Weathers in Gronk's "missed it" ad.
That was the 1st Coors Light train appearance since 2011. Zoomed by a Corona ad.
That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour. adage.com/article/specia…
"And with anyone?" What a delivery by Nick Offerman
Good to see Carl Weathers make an appearance in the FanDuel ad.
Starry, starry night
MLB tries to fix its marketing problem (via @_JonSpringer) adage.com/article/market…
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12K Followers 1 Following Stock the castle fridges. By following, you confirm you’re 21+ & won’t share with people under 21. Enjoy responsibly. Community guidelines: https://t.co/yo5e0766ncCongrats to Jorge Becerra for his win at last night’s Creativity Awards, and big thanks to @adage and the judges for recognizing the power of strategy. 💪 Check out @_JonSpringer's kind words about Jorge's impact on alma and our brand partners. 🙌 adage.com/article/specia…
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@_JonSpringer @Adweek @adage Thanks so much, and my mistake, Jon. Of course it is. I apologize for that.
I need to try this ☕! How New #Coffee Brand Happy Is #Marketing The Drink's Emotional Benefits, says @_JonSpringer in @Adweek ➡️ buff.ly/3IWqrmc
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Brand Battles: Get a closer look at how the Cola Wars have evolved, including changing innovation, media and marketing priorities. ow.ly/LfIU50QLExW
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Important News About Uni Watch’s Future buff.ly/41KyieZ
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Here's why you're seeing so many fake billboards on social media—and what the OOH sell-side set thinks of the trend: adage.com/article/market… @adage
Read this as “KFC” and my heart skipped two beats! It’s been a busy few days…. 😅
Taylor Swift is coming straight home to KC. etonline.com/taylor-swift-a…
If you’re looking for a cause on Giving Tuesday, please consider ALS. There are so many organizations doing amazing work, for those fighting ALS and doing research to end this awful disease. Any org that speaks to you is a worthy choice 🫶 #EndALS
@_JonSpringer i seen your article about Brands getting into #flagfootball and you’re 100% correct. Im the President of @usaflagfootball and we have had tremendous new interest! If you need an inside resource I’d be more than happy to give insights
Join GALE CEO Brad Simms, @GonnaNeedMilk CEO Yin Woon Rani and host @_JonSpringer as they discuss the significance of the "Wood Milk" campaign at their @adage Business of Brands panel - Thursday, Nov 9th at 1:10 PM ET bit.ly/462kMEb