Luke Sheehy @_LukeSheehy

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Luke Sheehy @_LukeSheehy

2 weeks ago

Do you know how much you can spend on marketing this Black Friday without eating into profit? Most brands don’t. I put together a BFCM Readiness Checklist to help: – Analyse last year’s data → daily targets Nov–Jan – Profit per order clarity – Offer structures that maximise…

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Luke Sheehy @_LukeSheehy

4 weeks ago

A day all Spurs fans will remember where they where when that news broke - 4th of September 2025, one for the history books 🤍

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Luke Sheehy @_LukeSheehy

a month ago

Wouldn’t say that is a reality check for Spurs today - majority of this squad finished 17th last season, and yes I know this squad isn’t a 17th placed team so that was a once off but they have these performances in them which is extremely frustrating. What’s more frustrating is…

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Luke Sheehy @_LukeSheehy

a month ago

Surely some transfer news today, right?

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Luke Sheehy @_LukeSheehy

a month ago

Two clean sheets to start the season and 6 points - oh we’ll take that all day #COYS

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Luke Sheehy @_LukeSheehy

a month ago

Growth capital helps brands scale faster But without profit clarity, it can burn just as quickly. The real question isn’t where to grow revenue… It’s where to grow profit. Future funding depends on it. Long-term independence demands it.

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Luke Sheehy @_LukeSheehy

a month ago

As spurs fans we deserve so much more than what we constantly get put through. Might sound entitled but supporting this club is a pain and that’s down to one man 🥚

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Luke Sheehy @_LukeSheehy

a month ago

Well this Eze news has absolutely destroyed me tbh. Can’t be arsed. It’s always the same with ENIC and Levy.

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Luke Sheehy @_LukeSheehy

a month ago

MER is down. Okay… but now what? eCom brands don’t struggle with data. They struggle with turning data into action. Dashboards are full of numbers - but profit comes from knowing which lever to pull next.

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Luke Sheehy @_LukeSheehy

a month ago

10pm HWG for Eze I reckon

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Luke Sheehy @_LukeSheehy

a month ago

Apparel is one of the easiest businesses to start… and one of the hardest to scale profitably. Rising CAC. High return rates. Margin pressure everywhere. Brands like True Classic cracked the code by focusing on retention, sizing clarity & profit-first decisions. Growth ≠…

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Luke Sheehy @_LukeSheehy

a month ago

Spoke with an apparel brand this week. Growth looked strong… but underneath: - High return rates eating margin - Heavy reliance on discounting - CAC rising fast - Data scattered across tools Apparel is one of the toughest eCom games. If you were in their shoes, what’s the…

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Luke Sheehy @_LukeSheehy

2 months ago

Crazy to think this man is leading us to the treble this season!! COYS

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Luke Sheehy @_LukeSheehy

2 months ago

eCom brands don’t need more dashboards. They need one platform that combines finance + marketing data… And tells them exactly what to do next to grow profit. Contribution margin + ROAS on the same screen = better decisions, faster.

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Luke Sheehy @_LukeSheehy

2 months ago

Quality in subs was the difference today unfortunately. Eze and Savinho in that team we win. Time to pay up Levy. Positives to take however.

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Luke Sheehy @_LukeSheehy

2 months ago

Just 2 weeks into StoreHero and I’ve already seen it: A brand with a 6x ROAS, sales climbing, Ads Manager looking perfect… But after shipping, fees & packaging? Profit per order was £11. Scaling wouldn’t grow profit - just workload. High ROAS can look great and still leave…