choose your product category carefully; your competition's competence will vary drastically.
higher velocity categories = more established competition (and better acquirers)
AI will help get the right product to consumers, not the best marketed.
The winners will focus on great products, not great marketing.
Not only because AI clearly understands customer pain points but because it’ll understand the world of product offerings.
Each of our product categories ventures taught us key lessons to optimize for growth until we found our "final boss" product category home.
Now we have a huge TAM, a great team, and a reasonable understanding of what's required to succeed.
Heads down, execute, execute,…
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