Mike Muras | š¬ video ads for Instagram Meta & YT @_mikeVideo
I help DTC brands scale with high-performance video ads | 900+ video ads created | https://t.co/acPqqESR82 calendly.com/mediax/15discoā¦ Join 900+ clients šš» Joined June 2022-
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Whatās new on š?
Adding subtitles and cutting a video is not editing. A $20/m AI tool can do it. Just saying.
šØ I'm Hiring šØ If you're a: ā Motion designer ā Graphic designer (Figma & Photoshop) ā Shorts editor ā YouTube editor ā Video editor (broad) And want to work with me, fill out the form below: (This is a PAID job. Only serious candidates) forms.gle/9r5vpq9AMPswpmā¦
Taking Sundays off has been a huge productivity boost for me. I used to work 7 days/week until July. But I started to feel overwhelmed and anxious. Now, I don't allow myself to work on Sundays. The result: overall productivity +22%.
I was sitting in a cafe in the Netherlands, enjoying my cappuccino. Then, this guy sits next to me And he just goes: āI will grow your account to $10k/m. Are you opposed to hearing more?ā Think about how creepy you sound when you send these kinds of DMs (95% of my inbox).
Oftentimes a good video ad has little to do with editing. Focus on creating: - Benefit-driven copy - Single, powerful message - A feeling of āI need itā Good editing can enhance all of them. But it shouldnāt be your only focus.
Itās amazing to me how different of a vibe I feel in the Netherlands compared to Germany. People are more: ā¢ Friendly ā¢ Laid-back ā¢ Free-spirited German society seems stiff af. Scared of innovation. Obedient. I might actually consider moving across the border.
Video 1: ā¢ Carefully planned ā¢ Took weeks to finish ā¢ Revised and changed 10 times = Flops Video 2: ā¢ Rushed ā¢ Tight deadline ā¢ Completed in a single wave of inspiration = Banger Who can relate?
Every time I: ā¢ Buy a new iPhone ā¢ Stay in an expensive hotel ā¢ Experience any kind of āluxuryā I end up making more money. So I treat these expenses as investments that expand my horizons. Abundance mindset.
Drove to the Netherlands yesterday evening with my gf. Being able to work from anywhere is so underrated, Iād rather make $2k/m less but work remotely. What would you pick? a) +2k/m but working in the office from 9-5 b) Remote work And why?
One of the things I neglected a lot on š was networking. Lately Iāve been jumping on calls with a lot of people and it made being here so much more fun. Being a lone wolf sucks.
It sucks when you try something so hard but nothing seems to yield results. Have you ever experienced a phase where you optimized every aspect of your life to achieve a specific goal? ā¢ Sleeping 8h/day ā¢ Great diet ā¢ Morning routine You pushed relentlessly, but it feltā¦
I always advise my clients to create video ads with a single goal in mind. And it can be as simple as: āGetting more downloadsā. Avoid spreading attention. Diluted focus = diminished impact.
The MacBook Pro I bought 3 years ago was easily one of my best purchases. ā¢ 10,000%+ ROI ā¢ 500h+ saved ā¢ It makes me want to work What was your best purchase?
Me as a beginner video editor: ā¢ Feared zoom calls ā¢ Unconfident ā¢ Limited skill set Me after 7 years: ā¢ Worked with 500+ brands ā¢ 100% confidence in my skills ā¢ Generated $3.5m for my clients The lesson? I pushed when things were hard. Perseverance -> Success.
Youāre burning time and money trying to figure out what video ads will work. Iāve developed a battle-tested process that allows you to focus on what youāre best at: Managing your brand. Why would you waste months and thousands of $ when you can just delegate?
Creating a video ad is complex: - Editing - Animation - Scriptwriting - Competition analysis - Cross-platform optimization Donāt do it yourself if youāre not experienced. Or itāll look like a panting by a 4-year-old.
Videos are shared 1200% more than text and image content combined. 1 video ad = 12 static ads. But you still think video marketing is not for your brand.
Hiring a video editor to replicate Hormozi captions is like hiring a ghostwriter to copy-paste "drink water" type of platitudes. 1. AI can already do it 2. Millions do the exact same It's great to take inspiration. But show at least some creativity.
I havenāt touched alcohol in 9 months. A few things that happened: ā¢ I sleep better ā¢ I recover faster ā¢ I donāt have hangovers ā¢ Everyone is asking whatās wrong Isnāt it weird you need an excuse not to drink? Anyone else experienced that or is it an European thing?
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