Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata
Helping eCommerce Brands scale past $100k/m with Paid Ads & UGC Creatives | $50M+ revenue generated for clients | Case Studies at https://t.co/5yf7XVgOkb calendly.com/lorenzo_pravat… Book a FREE Call → Joined April 2022-
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If I were scaling a super blend brand in 2024… This would be the exact procedure I would follow: - Own Creative Analysis - New Elements to Test - Hook Iterations Let's go: 1. Existing Creative Analysis Spacegoods has some active creatives that are all about their new…
Competitor Analysis is key to scaling your brand. A component you can use to judge how a competitor's creatives are performing is for how long it's been active. If an ad creative from a competitor has been active for a couple of months, then you can note down that it's…
Every pet brand needs to understand this strategy: Empowerment Marketing. Successful brands like PetLabCo dominate this in their ad creatives and it's one of the reasons their creatives are so good at driving action. Let's break it down: What exactly is empowerment marketing?…
3 ad static headlines you need to test for your skincare brand: 1. "The Best (Feature) For Your Skin? Our (Benefit) Formula" 2. "Your Skin Glowing, Without (Bad Alternative)" 3. "Your New Morning Ritual For a (Benefit)"
Listicle landing pages are a cheat code. Include: - Plenty of social proof - Education on the product - Different CTAs depending on product categories Have you tried them for your brand?
A creator can make or break your ads. After generating $20M+ for my clients with UGC creatives... Here's the exact process for sourcing creators for our high-converting video ads: ~~ 1. Define demographic Focus on two things here: - Your product - Your audience The goal is…
Test new creatives faster than ever: 1. Take an existing shot of the product in action 2. Use a template that compliments the product features 3. Mash them up together to showcase both with a winning headline
This ad is killing it for my client. Let me break down the 3 components we used to turn the creative into a winner: 1. Humor + Relatability Using the phrase "My horse is not an artist but an architect" is unusual and absurd, which can keep the viewer's attention. What also…
Swap generic ad copy for specific benefits. Instead of saying: "Our product is high-quality, innovative, and affordable." Say: "Our product saves you time, boosts your productivity, and saves you money in the long run." Benefits >>> Features.
Every winning ad has one thing: A killer script. I'm breaking down the 5 elements every scriptwriting brief we create has: (Save this for later) ~~ 1. Visual & Narrative Elements Used Everything from the type of captions that will be used to the graphs or visuals that will…
One of the main reasons we went from $47k/m to $103k/m for this pet brand client: Listicle Landing Pages Before us, all active ads they had led to a category page that lacked clarity, specificity, and enough education about the product. We took advantage of our client’s new…
Cheat code for stopping the scroll: Double Hooks It's why all of our hook rates are above 30% for our clients. Here's why this one works so well: 1. Initial Scroll Stop + Curiosity The first hook uses motion and humor that plays with expectations. The word "knock you out"…
Here’s the exact strategy I would follow to scale a pet food brand like BoneItUp through ad creatives: 1. Existing Creative Analysis BoneItUp sells homemade dog treat kits that allow the buyer to create their dog’s own treats for them. Let’s take a look at one of their active…
High converting listicle idea: If you have a lot of testimonials (especially authorities in your niche or celebrities) Make a listicle around them "X Reasons Why Celebrities Are Using [Product]" Converts like crazy
Upper funnel metrics from your videos don’t correlate with ROAS. That doesn’t mean you shouldn’t analyze them. Use them to create different variations on your creatives.
Instead of just copying your competitor's ads... Note down what they are trying to test and why. Use these 10 questions to get the most out of your competitor's creative analysis.
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@lorenzo_pravata I find some minute problem with this creatives : 1. The product item on left can be bit more clear. 2. The font selection can be improved, more soft font that goes with the product range. 3. The overall placement of the creative can be improved using the golden ratio.
You need lead magnet(s) to "convert" people from top of funnel traffic (viewers, followers, etc.) To middle of funnel subscribers You need conversion mechanism(s) to "convert people" from middle of funnel subscribers To bottom of funnel prospects
I'm less and less bullish on A/B tests and more and more on just implementing whatever @itsOddit or someone with a lot of tests under his/her belt says. I love A/B tests in theory, but it simply takes too long to get results for most brands.
I remember when Saturdays meant not doing shit. And sadly, I was happy with it. Now, Saturdays mean working on stuff that will take me closer to my goals. My old self would hate me for doing what I do. Which is a great way to tell if you're growing.
In the past few weeks we really made 10 steps forward when it comes to design and copywriting Putting more and more effort into direct response copywriting and creating killer designs And honestly there's a huge difference between what we're producing now vs. a year ago It's…
Gen Z has literally got anxiety for everything The world is so f*cked
Gen Z has ‘email anxiety’ at work, struggling to cope with 1,000s of unread messages: ‘Hardest part of my job’ trib.al/gWYr8KB
🤡 There is no way I could post content daily. I don't even know what to write about 💰 I just made a list of the top 6-9 common objections about my offer, brainstormed 20 FAQs for each, and then just make content answering those FAQs in different ways
Selling a low-AOV offer? Try making bundles with physical and digital products You’ll increase your price, profit margins and if you’re good at creating offers you’ll increase your CVR too No brainer if you want to scale HARD
This is some good shit
I treat my phone like my parents treated my GameBoy: I can only use it at certain times of the day.
A UGC creator said they won't do revisions for us after completely ignoring our brief and filming random shit lmao Some of these people have below room temp IQ for sure
imagine as a man sitting at the dinner table with a beautiful woman and saying “hey baby i’ll be right back… i have to post some ugc ads” she will immediately recognize your alpha status she will be in your pocket for the rest of the evening the grind never stops
Imagine as a man sitting at the dinner table with a beautiful woman and saying “hey baby i’ll be right back… i have to pee” are you 12? can you not control your bladder? she will be gone by the time you get back keep your “bathroom break”
Underrated Conversion Rate tip: Include a founder message on your landing page Been seeing this on some DTC brands (like the example below from HOP WTR) And it converts well (on landing pages and on ad creatives too) Give it a try
Having a store that converts well is a joke… IF your lander has all the necessary elements needed to convert. That’s why I created an SOP on how I get my stores to convert at 4-5%. Want it? Write “Convert” below and I’ll auto-DM it to you.
Never ask a man his salary A woman her weight A CRO “expert” the statistical significance of their case studies
We're making ads for a Vaginal health brand Other agencies would have some "UGC" creator "talk" about lubrication and there would be NO visualization NOT US 🤷♀️
THE 8-FIGURE LANDING PAGE REPOSITORY IS HERE. My team converted 30+ 8-figure brand's landing pages into Figma Templates. These pages generated HUNDREDS of MILLIONS The best part? It's 100% editable. Like, RT & Comment “8” for access (Must follow) - Will delete in 24 hrs
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