Andrei Lunev, PhD @andreilunev
Scaling Brands on Meta Risk-Free with Infinite Creative Volume. Pay ONLY For Results. calendly.com/andrei-lunev/c… Let’s Chat 👉 Joined November 2011-
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I'm getting more and more confident, that excluding existing customers is becoming mandatory.
If you're in fashion - this is MUST READ for you.
If you're in fashion - this is MUST READ for you.
Much Value Here. Still relevant 👇
Much Value Here. Still relevant 👇
🌶️"Bid Caps Broke This Client's Business in 60 Days (He Begged Me to Stop)!"🛑 I didn't blur the brand name or Kyle's name because we have nothing to hide. Kyle gave me permission to share this screenshot. Two months ago, Kyle was spending $1,000... per MONTH. Meta ads barely…
🧠Spending Issues & Cost Controls ... (My Logic Explained and WHAT TO DO) That's a good thing to know by @rokhladnik , BUT: 1. It's not across all the ad accounts I see. 2. Some of the accounts are scaling agressively. 3. The reason of scaling - introducing new creative…
🧠Spending Issues & Cost Controls ... (My Logic Explained and WHAT TO DO) That's a good thing to know by @rokhladnik , BUT: 1. It's not across all the ad accounts I see. 2. Some of the accounts are scaling agressively. 3. The reason of scaling - introducing new creative…
🌶️Creative Diversity #4 Today's creative pack. Sound ON! If you want infinite creative volume with pay per performance - feel free to DM.
🌶️ Why do we need volume to make Bid Caps actually work? (save this poster and print it out 📕) The algorithm picks which ads get spend. So instead of testing 5 "perfect" creatives, I feed it 500 good ones. Why? Because some of those 500 will become massive spenders and…
I spent an hour with Matt on a call last week. Explained bid caps in details. And no wonder he gets instant results. No magic. Just mathematical certainty.
If you're experienced at running ads / ecomm - advice is SAME. Cost controls + Inflated Budgets ✌️
If you're experienced at running ads / ecomm - advice is SAME. Cost controls + Inflated Budgets ✌️
Why 99% of Meta Advertisers Can't Make Bid Caps Spend (Don't do this Mistake)
Why 99% of Meta Advertisers Can't Make Bid Caps Spend (Don't do this Mistake)
🌶️My logic behind scaling: budget shouldn’t limit the spend. The bid should. And this 20% rule doesn’t make any sense. Why just 20%? Why not 500%? Why not 11.34%? With this manual budget control approach you will ALWAYS be overspending on worse days, and underspending on good…
🌶️My logic behind scaling: budget shouldn’t limit the spend. The bid should. And this 20% rule doesn’t make any sense. Why just 20%? Why not 500%? Why not 11.34%? With this manual budget control approach you will ALWAYS be overspending on worse days, and underspending on good…
🌶️My Take: No surprise - this is EXACTLY THE EXPECTED OUTCOME (Bookmark this Deep Dive) Your account reads audience behavior and follows demand patterns. But how it responds to demand differs completely between Bid Caps and Highest Volume. With Highest Volume: You spend the…
🌶️My Take: No surprise - this is EXACTLY THE EXPECTED OUTCOME (Bookmark this Deep Dive) Your account reads audience behavior and follows demand patterns. But how it responds to demand differs completely between Bid Caps and Highest Volume. With Highest Volume: You spend the…
🌶️🌶️🌶️Hot Take: From Highest Volume to Bid Caps – The Complete Account Transition. Why do accounts break when switching to Bid Caps? Step-by-step process with logic and mechanisms explained. The gradual transition method that prevents performance destruction. There's a reason…
No problem at all. Many CBOs, all on cost controls. Number of ads per adset is not very important there, I assume more or less consolidated approach.
No problem at all. Many CBOs, all on cost controls. Number of ads per adset is not very important there, I assume more or less consolidated approach.
When people mention statistical significance with 20 events per day - it makes me smile. Because it's not a statistics. IT'S JUST NOIZZZZZE!
🌶️Question from DM: Hey Andrei, do you recommend CBO for bid caps for better stability over ABO? I usually test new creatives in a abo bid cap, they do great for like three days then the volume dies down a lot. Do you think it's better to move winners into the cbo or to just…
🌶️🌶️🌶️If Meta Was FUNDING YOUR TESTS, which one would you chose?
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