Alyssa Morrow @alyssamorrow389

Instagram has announced that they are testing features similar to the app BeReal. I always find it interesting when different platforms try to copy cat each other. #mktg475 socialmediatoday.com/news/Instagram…

This new TikTok feature is going to be a huge advantage especially for businesses! With this new information it will be easy to determine your target audience and alter your content to match it #mktg475 socialmediatoday.com/news/TikTok-Ad…

Starbucks recently posted this ad to Instagram. This post made me excited about the holiday flavors and the fancy cups that come with it! Starbucks does a great job incorporating flavors to match the holiday season and get their customers excited! #mktg475

Instagram has added a new feature that allows you to add music to your feed photo posts like you do with stories and reels! #mktg475 socialmediatoday.com/news/Instagram…

When I think of a brand that has missed the mark, H&M comes to mind. Not only do they have a small presence on social media, but they have also had some fails in the past due to racial insensitivity in their ad campaigns. #mktg475

Did you know anybody can now purchase a verification checkmark on Twitter for $8 a month? #mktg475 socialmediatoday.com/news/Twitter-A…

For my client, I believe that a strong TikTok presence would benefit them a lot. TikTok is a huge platform that is expanding daily. Many businesses are seeing a high rate of success on this platform.#mktg475

I found this article intriguing because I personally think of Pinterest as a platform that is losing a following rather than growing. Does this increase in usage and revenue surprise you?#mktg475 socialmediatoday.com/news/Pinterest…

Kim Kardashian's skims brand is very effective on social media. Kim already has a huge following on all platforms and she uses this to her advantage to promote her brand. Skims does a great job on TikTok using customer's videos to show the product on many body types. #mktg475

Instagram is testing a new feature to be able to schedule your posts within the app. With this feature you can schedule the day and time in which your post goes live. I think this will be a helpful and convenient way to manage your profile in-app.#mktg475 socialmediatoday.com/news/Instagram…

1. I think Disney does a good job utilizing nostalgia in their marketing because it always brings you back to your childhood 2. Nostalgia is still a viable tool because it pulls on a consumers emotional connection #ICMKTG #WVU389

I would argue that while it may be profitable to market to children, it is also unethical. Children are too young to understand social media and their privacy rights. I believe it is morally wrong to be collecting data from children #ICMKTG #WVU389

I think companies need to focus their marketing to make consumers feel safe in buying these products. If the consumer is informed about the safety and feels comfortable, they are more apt to purchase these products. #ICMKTG #WVU389

3. Companies using this pricing scheme should be careful to not lose customers in the process #ICMKTG #WVU389

1. The consumer behavior will be largely based on whether the price is fluctuating up or down. 2. If the price increases, it is likely the consumer will be frustrated and run the possibility of losing brand loyalty #ICMKTG #WVU389

1. The Coinbase ad using a simple QR code caught my attention. 2. This ad was a #MarketingWin because everyone around me stood up to scan it and follow the link to their website. This brought a lot of attention to their brand and will be talked about for awhile. #WVU389 #ICMKTG

1. Consumer experience will change in a positive way with new technology services making it faster and more efficient 2. I am most excited about the future of VR especially within the clothing and furniture industry #WVU389 #ICMKTG