Ashley Ashbee @ashley_ashbee
I simplify processes ashleyashbee.com St. Catharines, Canada Joined January 2010-
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If you are a freelance creator, you are a business owner. You are in service to your clients. But you're not a servant. Set your terms. Create processes that work for you. Stick to them.
I think I've figured out why the content on LinkedIn is giving me the ick. We've commodified what authenticity looks like so there is this recipe of what "real" is. But it's simply performative and disguised as authenticity.
Facts: 1. Roughly 15% of time spent at companies is devoted to meetings. 2. Employees report that around 50% of meetings are unnecessary. Companies need to respect people’s time by having fewer meetings and doing them better.
The three biggest challenges people have in maximizing productivity are: They don’t prioritize tasks effectively. They don’t set clear goals and expectations. They can’t say no to unnecessary meetings and distractions.
So, I'm pondering setting up a holdco here in Ontario. Any SaaS founder here with experience doing this?
Eat your dessert first 🍰 When writing blog posts, put the best thing first. This goes for affiliates, listicles, whatever. Don't make them wait through a 6 course meal for the best part - most will leave before they get to it.
Automate the quoting process with the @FastSpring @salesforce integration. fastspring.com/blog/fsbuilds-…
• Drake: 133 songs, 38 hits (28%) • Beyonce: 89 songs, 22 hits (24%) • Red Hot Chili Peppers: 265 songs, 13 hits (4.9%) +70% of their output is NOT popular. Meanwhile, you write 1 blog post and give up immediately...
February of 2024 features an extra day. Does that mean you should also expect extra pay? That depends on how you're typically compensated. I break down who should expect to earn extra this leap year in my latest for @globeandmail/@Globe_Careers theglobeandmail.com/business/caree…
Very true! Value first.
New integration with @Webex launched today! wsform.com/knowledgebase/…
.@HeyFlywheel at @wpengine is hiring! 17 positions across teams wpengine.careers
The Ultimate Guide to Social Media Marketing for Authors (With #FREE Content Calendar Template!) | EvergreenAuthors ow.ly/Aim050NqtC3 “With so many options to connect on social media, how do you know which will yield book sales & results?” #SocialMedia #WritingCommunity
@brandwithdan Build relationships first. Add value for folks. Help them and become a valuable resource. Then make the ask.
Jobs alert: @PwC_Canada is looking for an AWS Cloud Modernization Director in Toronto on @Jobbio. buff.ly/3wea5Cs
Director of Partnerships and Investor Relations at @dmzhq Emily Smiley shares tips on navigating the VC world and how programs at DMZ can help diverse entrepreneurs succeed. canadiansme.ca/shaping-the-fu…
This would change people’s lives.
The hardest time to market yourself is when you’re busy. But that’s also when it’s most valuable. If you can keep demand higher than supply, good things happen.
This. Don't underestimate the potential value of being in a small niche.
This. Don't underestimate the potential value of being in a small niche.
Join our Waterloo RTDS @Communitech & @CityAge on Feb 15 for Fast Track Cities: Building Sustainable Supply Chains. Learn how cities can enable sustainable and efficient movement of people & goods, and discover the role of next-gen #mobility innovation. cityage.com/event/fast-tra…
Michelle Garrett | B2.. @PRisUs
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9K Followers 5K Following 1010 Challenge Starts on 03.18.2024 | Join the Celebration 🎉 | Take this FREE Assessment Quiz 👉🏼 https://t.co/qvekPMjFMSDeb Coman #SocialTrus.. @DebComanWriting
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417 Followers 120 Following AI-powered magic at your fingertips 🪄 Transform text prompts into full-blown, production-ready apps 🚀 Join us on Discord 👉 https://t.co/fXjLADR90csimon balmain @SimonBalmain
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9K Followers 1K Following Taught the world's fastest scale-ups to drive pipeline. Now advising companies to produce B2B content that converts l 150K+ LinkedIn | Avid Gamery'all- i'm not going to invoice them for this! it barely took any time, and arguably i should not have put my phone number in there in the first place. i refuse to become the kind of person who helps you move a chair and then sends a venmo request.
Should you allow scope-creep? Sure, sometimes. _If it's a small ask relative to the size of the gig _If it's a relationship you want to continue _If the client has earned that right Don't reflexively say Yes to everything. But don't reflexively say No either.
For those of you who offer a public API, do you maintain different versions + changelog? Or do you just go nuts and introduce breaking changes, no versioning whatsoever?
Have you had a good customer service experience in the last 2-3 years? I can probably count mine on one hand. Seems to me, any business willing to actually provide good customer service stands to rule the market today.
Funny how it's often "value your employees to lower turnover" but then when it comes to the freelancer it's "let's see how little we can get away with."
One of our freelancers agreed to take on a project for $1,500. But after spending 5+ hours on the brief, I realized how big of a project this is gonna be. So I just bumped her rate to $1,800. Value your freelancers, and they'll value you.
@ashley_ashbee @alischwanke "We bought newspaper ads, radio spots, even a sign board at the local coffee shop drive-thru and we can't understand why we aren't getting customers. Marketing doesn't work!"
Mini rant time: I’ve seen so many posts lately about “just keep going.” Citing folks like Mr. Beast not getting views for the first few years. That’s called survivorship bias. You know what’s just as important as keeping going? Knowing when to try something else.
@ashley_ashbee @alischwanke And all it leads to is "marketing doesn't work". Well of course it doesn't when you don't know WHY you are doing something. A lot of small business people do really high level awareness things, and never do conversion. Then wonder why people don't convert.
@alischwanke I'm actually working on a video/whiteboard of this topic for my small business clients. Too many times, their marketing efforts don't work because they don't start from the goal and work back, they start from the marketing and work forward to a vague goal.
Dear freelancer, “Weird vibes” is a good enough reason to pass on a project.
Why I prefer the advisory vs. agency model (as a former agency owner)👇 Agency Model: • ~30% margins • Scales by hiring • High cognitive load • Constant deadlines • Paid for deliverables • Extensive reporting • Manage many projects • Good effective hourly rate…
@StroteBook Haven’t billed for time in more than a decade. There’s really no reason to… Clients react much better to fixed bids and you can work a better margin for yourself based on skill, efficiency, and reproducibility.
@AmandaMGoetz Your house your rules. You can simply tell the other children's parents you are a no phone household and if that's an issue for them best to keep their child home. That might mean something as simple as collecting their phones when they arrive live they do in schools.
My daughter is 7 and had a slumber party last night. We do not have phones or iPads. Just computer games allowed for a set time a week. The friend had a phone and played Roblox the whole time. Didn’t want to play dress up, school, anything make believe, etc. 1) Should I…
Once more on project-based vs hourly billing. They feel different. A project is a thing. This is what “the thing” costs. No hours or rates shown. No judgement on you. Hourly becomes a judgement. You’re exposed. Are you really worth $150 an hour? Why does it take you so long?
Just rewatched BABE (1995) for the first time since I was a kid and it’s both a masterpiece and devastating?!
@alischwanke I’ve been trying to reach you about your cars extended warranty.
@alischwanke If you died, and they cremated you and turned your ashes into a vinyl record, what would be on the record?
@alischwanke what passion project are you currently working on?