Ben Katz @benjakatz
VP, Engagement Strategy at Cadent Medical Communications. Multichannel healthcare strategy and insights. Husband & dad. Guitarist/music geek. Tweets are my own. linkedin.com/in/katzbenjamin Lawrence, NJ Joined May 2009-
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Top Influencers of #ASCO21 👉 @ASCO @OncoAlert @tmprowell @VivekSubbiah @DrChoueiri @neerajaiims symplur.com/healthcare-has… via @symplur
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Access to Tofersen for Lisa Stockman-Mauriello - Sign the Petition! chng.it/KSTvZJRr via @Change
Stop by the DRG booth if you are at Digital Pharma West, and don’t forget to join my panel discussion at 5:15 today! #digpharm
Excited to be speaking on this panel next week about HCP marketing in the era of AI. Message me if you are going to Digital Pharma West, it would be great to meet up! #digpharm
Ben Katz retweeted
Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers buff.ly/2WCGzDM
Excited to be joining the Digital Pharma West panel on “How to Not Only Survive but Prosper in HCP Marketing Given the Evolution of the Engagement Model in the Era of Artificial Intelligence” on June 25th in San Francisco!
Such a cool campaign idea! fastcompany.com/90357732/ikea-…
Really cool use of claims data!
Ben Katz retweeted
iTunes completely transformed three industries, but today it ends. @JasonAten on.inc.com/4CvLLrS
Excited to be joining the @DigitalPharma West panel discussion on “How to Not Only Survive but Prosper in HCP Marketing Given the Evolution of the Engagement Model” on June 25th in CA! Contact me if you are interested in an event discount code. #DigPharm bit.ly/2W5v9nJ
Excited to be joining the discussion panel for the Association of Medical Media @AMMUpdates spotlight meeting on analytics and attribution this Thursday (the 16th). This day-long program is focused on best practices for media analytics. Learn more here! bit.ly/2DNPerq.
Pharma TV ads get groovy with '70s rock soundtrack proliferation fiercepharma.com/marketing/phar…
Some interesting stats on what HCP's are watching on TV mmm-online.com/home/channel/d…
Ben Katz retweeted
Amazon Alexa celebrates HIPAA-compliant data transfer with six new healthcare skills #hcsmeufr #esante #digitalhealth mobihealthnews.com/content/amazon…
Ben Katz retweeted
How my @fitbit helped me from a near certain heart failure #medtwitter - 1/n
"Three-quarters (74%) of consumers expect companies to treat them as an individual, not as a member of some segment like 'millennials' or 'suburban mothers.'" marketingcharts.com/customer-centr…
Ben Katz retweeted
Treatment has evolved: Has your #patientengagement kept pace? @HealthUnion #marketers #partnercontent bit.ly/2SFMTU8
Strategy Advisory Boa... @strategyboards
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