Benny L. Walk @blwalkii

Advocate-For-Hire: @IncProsBiz | Senior Counsel: https://t.co/9wXy4JxzDA IncPros.Biz Dallas, TX Joined January 2008

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Benny L. Walk @blwalkii

3 hours ago

The places we choose to gather don’t just reflect our culture, they define it.

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Underneath the design and the brand was a simple contract: - You know what you’ll get (amenities, tone, etiquette). - You know you’re welcome (low friction, no reservation). - You can tell people where you are (identity + convenience). We don’t just need seats at a table. We're…

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Benny L. Walk @blwalkii

3 hours ago

That clarity is gone. There is no single, obvious “go-to” for knowledge work or casual gathering. The field is wide open. WeWork didn’t just rent desks. It packaged a feeling: light, glass, plants, a hum of activity, an invitation to belong. Starbucks wasn’t the best coffee.…

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Benny L. Walk @blwalkii

3 hours ago

You could say, “I’m at the WeWork downtown,” or “Let’s meet at Starbucks,” and it carried meaning: predictable amenities, cultural cachet, a sense of belonging. These weren’t just spaces; they were identity shorthand.

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Benny L. Walk @blwalkii

3 hours ago

For a brief, blissful stretch, modern life felt neatly arranged. We had a first place, home. A second place, the office. And a third place, the coffee shop.

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Benny L. Walk @blwalkii

3 days ago

Use platforms for discovery. Convert that attention to owned channels. Let value compound off-platform. Viewers → Audience → Community Platforms are for Viewers. Owned channels are for Audience. Community is where value units, revenue, referrals, UGC and feedback, compound.

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Benny L. Walk @blwalkii

3 days ago

Operate with intent: - Capture by default. Every public asset should point to an owned destination (email/SMS/community). - Segment for signal. Know who returns, who buys, who refers. Optimize for the few who create outsized value. - Buy distribution deliberately. Spend to…

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Benny L. Walk @blwalkii

2 days ago

If you post more than 10 pieces of content per week (on average), you’re in the media business.

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Benny L. Walk @blwalkii

3 days ago

The supply of “good enough” content has exploded. If reach, engagement and earning income matter, own your distribution, your list, your site, your store, your community space, your data, your calendar, your catalog.