Here to remind you that digital advertising works (this time with new @EquisResearch and @prioritiesUSA data!) equisresearch.medium.com/mobilizing-lat…
Equis ran its first in-field digital RCT last cycle in partnership with @prioritiesUSA to measure the impact of digital advertising on turnout in heavily Latino zip codes in 12 states.
The digital ads program had a shocking +1.2pp effect on turnout overall. For context, other digital turnout field experiments often see no effects (see osf.io/6c9na/download and nature.com/articles/s4156…)
There are lots of other important and interesting findings from our work together - check out the full report on equisplaybook.com/digital-rct to learn more.
It was such a privilege to work with the @prioritiesUSA team on this program. And major shout out to my partner in crime on this one @RachelMStein1. A huge thank you to everyone who played a part in making it such a success!