CodeOrigin Studios @codeoriginhq

Made for @bluehost. "I bake sourdough in Brooklyn." One sentence, then a live store and an AI front desk booking pickups at night. The outcome, not the hosting plan. Want a film like this for your brand? Reply WORK and let's work together. Spec film, not affiliated.

Every other brand was screaming discounts. CAH made people part of a joke. If your Black Friday plan is the same discount as everyone else, what exactly will anyone remember? #BlackFriday #CreativeMarketing

One of the best Black Friday campaigns ever made had no discount. 2016: Cards Against Humanity asked people for money to dig a hole. That's it. Every donation kept the digging going, livestreamed. $100,573 raised. More than 48 hours of digging.

Made for @bluehost. Four jobs, one subscription, zero feature lists. A normal day where the AI All-Access Pack quietly does the work. Want a film like this for your brand? Reply WORK and let's work together. Spec film, not affiliated.

The brief for every post should fit in one line: who does my viewer send this to? What's the last brand post you actually sent to someone? #InstagramTips #ContentStrategy

Likes tell you people enjoyed it. Sends tell you it will travel. Adam Mosseri named Instagram's top three signals: watch time, likes and sends. For reaching non-followers, sends matter most. Meta says 3.5 billion reels are shared every day.

This is a hundred-year-old thermos brand that went from $74M in revenue in 2019 to $750M in 2023 by betting on creators and community. How long would your team take to approve a reply like that? #TikTokMarketing #CommunityMarketing

The best brand response of 2023 wasn't a press release. It was a stitch. A car burned. A Stanley cup survived with ice still inside. 92 million views. Stanley's president Terence Reilly stitched the video and offered her a new car.

One brand Meta featured went from 4 new creatives a week to almost 50, and performance held steady. Nielsen and NCSolutions, about 450 studies: creative drove 49% of sales lift. Targeting drove 11%. How many truly different ads did you ship last month? Be honest. #MetaAds

If your Meta ads died this year, stop rebuilding audiences. Count your creatives. Meta's Andromeda system sorts tens of millions of ads and matches each person to the creative that fits them best. Meta's own advice: feed it genuinely different creatives.

Spotify never asks anyone to share the brand. It gives you a designed story about yourself, sized for your Instagram story. People don't share ads. They share identity. Most companies are sitting on customer data that could do this. Why are so few using it?

Spotify Wrapped isn't a campaign. It's a mirror people want to show off. 2025: 250 million users in 65 hours. The year before, that took more than a week. 575 million shares in the same window. #SpotifyWrapped #GrowthMarketing

If your AI visibility plan rests on one platform, you don't have a plan. Who here is actually checking this every month? #AISearch #GEO

And the sources move. Reddit showed up in around 60% of answers in early August last year, then about 10% a few weeks later. In Google's AI Mode, LinkedIn is one of the most cited sites.

Ranking on page one of Google won't get you named by ChatGPT. Semrush looked at what ChatGPT search cites. In about 90% of cases, the cited pages rank 21st or lower on Google for related searches.

Next day: Android downloads up 38% (Similarweb), web searches up 58%, and the biggest iOS download day of the year so far. It worked because people already loved Duo and feared him a little. If your brand character disappeared tomorrow, would anyone hold a funeral?

Most brand mascots are logos with eyes. Nobody would notice if they died. Duolingo killed Duo in February 2025. Hit by a Cybertruck. To bring him back, you had to do your lessons. #BrandStrategy #Duolingo

Jensen Huang has ~60 direct reports. No 1:1s. No reporting meetings. He reads their "Top 5 Things" emails instead. Classic org chart: 7 hops from CEO to the work. Nvidia: 1. Could you run a company this flat?

@explainabletech well explained!

Tesla's Roadster kickflipped over five Teslas. It wasn't AI. It was compressed air: 600 L of tanks at 10,000 psi. By our math, that's ~3 seconds of full blast. Which is why every stunt used a different car. The full physics, explained 👇