corrales @corralesofweb3

People + AI Systems Coordination • Brand & Storytelling • AI Audits & Consulting • Human-Centered Marketing • 25-yr secret weapon for startups & agencies. brandnewvoices.co Portland, OR Joined May 2008

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corrales @corralesofweb3

6 hours ago

Why did ChatGPT ask Google to go on a date? Because it wanted to learn everything it could about it. 🥁

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corrales @corralesofweb3

a week ago

AI is laying new soil. And your old brand won't grow there. Most companies are using yesterday's messaging in tomorrow's world. It will be a rude awakening to realize the roots are shallow. The problem is beyond marketing. It's foundational. Because... AI fundamentally…

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corrales @corralesofweb3

2 weeks ago

As I wrote in a post a few days ago: First came the ad agencies Then creators unbundled the agencies Now AI is unbundling creators But most people don't want to believe this is happening, so they're doubling down on their "personal brand," more content creation, trying to…

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corrales @corralesofweb3

2 weeks ago

The fractures are showing. But are you paying attention? We're living through the third great unbundling of marketing, and most people are still fighting the last one. First came the ad agencies. They controlled everything: creative, strategy, distribution. If you wanted to…

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corrales @corralesofweb3

3 weeks ago

For a second, I thought the newly announced OpenAI jobs platform was an OpenSea platform announcement for web3 jobs. 🤷

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corrales @corralesofweb3

3 weeks ago

In an AI-driven world, efficiency is assumed. Yet, everyone promoting AI right now is talking about efficiency gains. What ppl are truly looking for is whether your work resonates with their values and vision of a better future. Not a faster one.

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corrales @corralesofweb3

3 weeks ago

🤡 "People will value what AI can't replicate!" 🤡 "IRL will matter more than ever in the age of AI!" 🤡 "Let AI handle the grunt work automation while you focus on creativity" Please stop believing these generic bumper stickers being uttered by deniers of reality. Denying…

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corrales @corralesofweb3

3 weeks ago

The problem with the logic, "people will want what AI can't replicate," is that it's not actually true. So, before you believe the next influencer telling you that IRL matters now more than ever, consider... Synthetic AI influencers are growing in popularity and even being…

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corrales @corralesofweb3

3 weeks ago

Authority is not only what you say but who you choose to shine a light on.

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corrales @corralesofweb3

3 weeks ago

The reason NFTs aren’t coming back is because everyone was trying to sell art the tradfi way but with a web3 twist. but when everyone is an artist no one is an artist. when everyone is a trader, no one is a trader. when everyone is a buyer of art, scarcity goes down, not up.…

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corrales @corralesofweb3

3 weeks ago

If you’re seeing a lot of “AI slop” on the TL right now, you should be grateful. It’s a sign the soil is being tilled to allow a new generation of healthier, heartier crops to grow. Social media was full of slop before AI. It was performative content for the sake of posting —…

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NFT.Nurse💫💫 @decentralRN

4 weeks ago

Once you no longer require approval from anyone…You. Become. Unstoppable.

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corrales @corralesofweb3

a month ago

Is this thing still on?

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corrales @corralesofweb3

5 months ago

I’m Vibe Marketing this weekend with AI and chilll. But seriously, who knows what Vibe Marketing is? Does it inspire you or…nah?

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corrales @corralesofweb3

6 months ago

Pull them in by knowing and speaking to their greatest fears Keep them through your solutions that alleviate those fears And know that the solutions they think they need…are almost never what they actually need. This is where your guidance becomes so valuable. Market that.