Erica Schneider @ericasmyname
I share content writing & editing tips to help entrepreneurs & founders attract + convert high-value clients | Edited 3M+ words | Running on seltzer 🤩 🏳️🌈 bit.ly/49GqtKH Cut the Fluff newsletter → Joined May 2021-
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The Ship30 guys recently said editing is "not as important as you think." Now, as an editor I could get offended. But I'm not, because their audience isn't my audience. They're speaking to absolute beginners who are better off shipping unpolished work than overthinking and…
I think I’m ready to build my YouTube presence. Who should I be watching, following, learning from?
Have you played with @ButterDocsHQ yet? Totally removes the need for a zillion tabs and docs. Everything is in one place 😮🙌
Have you played with @ButterDocsHQ yet? Totally removes the need for a zillion tabs and docs. Everything is in one place 😮🙌
Rando at the cafe I'm working at: "You look so serious at your computer. Are you a brain surgeon or something?" Me: "Oh no, you're just watching me surgically edit words for marketing purposes." Man: "Ok so NOT very serious." Me: "It's quite unserious, actually." 😂
Here's why unique perspectives matter (beyond helping you stand out and differentiate): When you take a stance, you encourage people to think about THEIR stance. So everyone thinks deeper and gets smarter on a subject. Do the world a favor: develop & share your POVs.
Do you have an enemy? I used to rail on bros all the time. Gained 7k followers in a day once for my super viral anti-bro post. But after some time, I realized I didn't want to be known as only an "anti" person. Anti-cringe. Anti-hustle porn. Anti-bro marketing. I am…
Wanna get better at communicating? Think like a writer. Write like a thinker.
This week I’ve: -Gone to my first ever conference -Met some of my marketing/creator idols (who loved me right back) -Been interviewed on the biggest podcast of my career This is 2.5 years of work compounding in real time. Grateful.
Tons of “I’ve done this once pay me like I’ve done it 100 times” people out here. Amanda’s spot on here.
Tons of “I’ve done this once pay me like I’ve done it 100 times” people out here. Amanda’s spot on here.
If you're making friends online. Solidify those friendships offline. We all need people to lean on, chat shit with, share ideas with. Build those relationships. Best thing I've done for my career (& mental health) so far.
If everyone’s creating content, but everyone thinks most content sucks…do we all actually…suck? Wednesday thoughts.
I don't really care about the funnel or flywheel. I care about helping people create content worth reading and sharing wherever and whenever they come across it. To me, that’s the gist of quality content.
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@ericasmyname Good point, Erica. And most beginning writers are publishing online where they can usually edit after the fact. Those of us who are writing for print need to edit at a high level before submitting our work. I also believe that well-edited work reflects my professionalism.
@ericasmyname Every audience have their specific needs or goals.
@ericasmyname Good writing is good rewriting which is good editing and there is no shortcut short of mediocrity.
@ericasmyname I think it depends on the context. Beginners need to focus on shipping. Professionals need to polish their craft. The former needs to learn what works so they can edit. They latter already knows what works and it's tweaking to get closer to it.
@ericasmyname My question: Is there space for a person who matches the right advice to the right audience? Folks may be finding Ship30 or Erica at the wrong times and feeling overwhelmed that there are 18 contradictory pieces of advice.
Started a new job today. I’m pretty f****** excited. That is all … for now.
If you're looking for a job or building a solopreneur business, you need to know this. Most people talk in outcomes. But no one knows if it was luck, timing or you. So it's imperative you know your "people come to me" statement. Talk in superpowers, not outcomes. Rather…
@ericasmyname I guess that's true as well. For someone struggling with writing, prioritizing the act of writing itself becomes crucial.
@ericasmyname Ok, I’ll raise my hand 🙋♂️to disagree. Even absolute beginners should edit. Worried that it’s just procrastination? Limit your time. Give yourself one hour, then hit send. You can get a lot done in an hour and your stuff will be better.
@ericasmyname Depends on the style and goal. I have a ton of ideas. But what style/creatively are you going for? Talking Head vs Documentary vs Cinematic Story vs Vlogs vs Live. Or all the things: )
@ericasmyname Nate Black for sure @thatnateblack youtube.com/@ThatNateBlack…
@ericasmyname Have some ideas… What type of videos would you like to make?
@ericasmyname Of course they are!!!! You did them!!
@evielync @ericasmyname *Rather human genius and AI magic
@ericasmyname @thatroblennon Raving fans!
@DesignandAI @ericasmyname That works too!
@lennox_saint I like talking about building a personal platform. I think it's @ericasmyname term. I like it over anything else because it conveys the feeling of putting yourself out there authentically, and having people connect with you based on who you are rather than what you try to…