benjamin @creativbnjamin

I wish Twitter would stop DM’ing me community notes

Stefan George liked and reposted my last post, so I guess I got those lessons right 🎯🎯🎯

Spot on 🎯

benjamin @creativbnjamin

3 days ago

A couple of lessons from @StefanGeorgi’s Copy Accelerator that have really stuck with me: The first one is how much the role of the ad itself has changed. The creative is becoming one of the highest-leverage parts of the entire funnel. A lot of brands are basically turning the

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RYZE is printing $25M+/month with the MOST creative AI song ads I've ever seen. And since you guys loved the last breakdown so much, I dug even deeper into their ad library. What I found this time is borderline evil: Their new obsession is a long-form Pixar 3D skit format. The plot is a variation of the Resilia method: - Husband cheats - The wife is the main character - She runs into the other woman at the DAYCARE. Sounds unhinged for a mushroom coffee brand, but it’s their top spenders across Meta + Google. The wife isn't devastated though. She's just disappointed in herself. Still carrying the baby weight, still exhausted, watching the other young woman walk in looking effortless. They're playing on the jealousy and body insecurity of postpartum moms with surgical precision. Then there's the hooks. These are straight-up thirst TRAPS. Whether this builds a good long-term brand is a different conversation. But it sure gets insane retention. You stop, the story grabs you, the song locks you in. A mushroom coffee product is the last thing you’d expect. I’m convinced that’s why it works so well even. The shiny object’s uniqueness catches you by surprise. But the smartest move is what they do with a validated winner: They remake the EXACT same song ad with a different main character. Similar script, beats, jingle, everything, with a white couple fitting a different relatable stereotype. Then the same thing for a Black couple, with a new voice, accent, and slang. Then the same for a different GENDER. One proven concept that they later clone across every ICP. They don’t even gotta deal with Casting since this is probably all vibe-marketed on Seedance 2.5 And the craziest part stays the same: They’re not running these angles only on Meta, but also on Demand Gen. Google's 10 steps behind, including their audiences and advertisers. So ripping this there is borderline unfair. Absolute domination by RYZE... again.

How I made 10 song ads in ~30 minutes this morning. Zero editing. Minimal prompting. Couldn't be easier.

A couple of lessons from @StefanGeorgi’s Copy Accelerator that have really stuck with me: The first one is how much the role of the ad itself has changed. The creative is becoming one of the highest-leverage parts of the entire funnel. A lot of brands are basically turning the ad into the advertorial now. Instead of using the creative just to get the click, the ad is already doing a huge part of the selling: educating the prospect, introducing the mechanism, shifting beliefs, building desire and sometimes even handling objections. Then you can send them straight to the PDP. That changes the way I think about creatives. The goal isn’t just “get attention and get the click” anymore. The ad itself can carry much more of the sales process. Another lesson I really liked: Don’t get so deep into the avatar that you lose sight of the TAM. We hear all the time that we need to know the avatar better and better, and I obviously agree. But there’s a point where being “specific” can turn into making the message relevant to such a small group of people that you make scaling harder. Sometimes the mechanism is actually the better place to build the message around. A strong mechanism can speak to multiple avatars at once while still making the ad feel specific and relevant. That was a good reminder for me: Better creative doesn’t always mean going more niche. Sometimes it means making the ad do more of the selling while keeping the core idea broad enough to scale.

@backastony Okay, here it is: benjamin-creativestrategist.com

There’s a fine line between testing new formats, and angles. You can have the perfect stop scroller with a killer format, but if the angle is weak, the ad is still weak. Angle still matters. A lot. The last thing you want is an ad that gets attention but brings the wrong people into the funnel. So yes, these newer formats are incredibly powerful. But they don’t replace a strong angle.

@HermosoAI exactly, it increases the hit rate. It makes a lot more sense to do that than to produce a huge batch of completely new concepts

How much have these newer ad formats been improving your results? For me, a lot. When a simple UGC ad is already working and I bring the same concept into a stronger format with a better stop scroller, the metrics usually jump pretty significantly. It’s kind of insane how much the format alone can change performance.

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for sure

Ernesto Lopez @ErnestoSOFTWARE

7 days ago

I found $1M meta ad while scrolling its literally AI slop.. yet I have spoken to multiple app founders making over $100-$200k/mo They all run these ads and print. It just works.

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Some of the highest quality leads for creative strategists are guys with 3 followers and no profile picture. Lesson in that.

Never upload 3 different sizes of the same ad. Upload 1 flexible 9:16 with a 1:1 safe zone. Each creative = ⦁ 9:16 full frame ⦁ 1:1 safe zone dead center ⦁ Every hook, product, CTA inside the safe zone ⦁ Same file used for feed, stories, reels Let Meta decide placement. Once it picks a winner → you scale it.

✏️How to Craft Upsells That Print💵 >>> Bookmark this thread <<< The most common mistake I see people make when creating their upsells is that they immediately start talking about the next offer. No, that's not how you should do it. First, you want to assure the buyer he/she has made a great decision by buying your stuff. Once you do that, you can shift to selling the next offer. However, here comes the second most common mistake most business owners and copywriters make: They diminish the value of the first offer. You don't want the person to feel like they wasted their money on the first one. No, the first upsell (and every other after that) needs to COMPLEMENT the front-end offer. Here's an example: --- Hi, [name] here again. I want to congratulate you on investing in [product name redacted]. You’ve made a great decision to experience the thrill of a slimmer figure, the joy of clothes fitting perfectly, and the excitement of seeing the scale finally moving in the right direction. And I hope you’re ready to get rid of all the extra fat that’s been draining your energy and destroying your confidence every day. Now, don’t worry, you’re in the right place. So, do NOT hit the back button or exit the page. At this moment, our team is getting your order all set to go, so we can pack it up and ship it out to you. But while they’re preparing your shipment, I want to congratulate you again. Just a few minutes ago, you were frustrated with your joint discomfort, extra weight, and nagging fat. But you KNEW there had to be a way to relieve your issues, and you weren’t going to give up until you found it. And you did. You didn’t just buy a weight loss solution. You invested in your health. Your body. And a future where you’re in control of your weight. Gone are the days of feeling stressed, bloated, and embarrassed… of feeling sluggish or lethargic… and of stressing over what foods you should or shouldn’t eat. Instead, you’ll have total peace of mind, knowing you’ll be able to shed those pesky pounds, feel a surge of energy, and completely transform your health and your life. Because with [product name redacted], you’ll not only continue supporting a healthy weight by keeping the stress under control at night… You’ll also keep your blood sugar levels in check, curb your appetite, and lower your cravings. I know you’re excited to get the ball rolling and experience the amazing benefits of [product name redacted] as soon as it arrives… so you can finally get rid of the bulging stomach, feel incredible in your skin, and walk around with radiating confidence. But I’ve got an important update that will further accelerate your weight loss journey. So, please pay close attention. This information is only available on this page to new [product name redacted] customers. --- Now, this is a weight loss product, but do you see the exact format you need to use for an upsell? 1. Start by congratulating them on investing in your product/service/course. 2. Tell them they're in the right place, so they don't freak out. 3. Use future pacing to paint their transformation. 4. Tell them about the next problem. 5. Intro your next offer. 6. Guarantee. 7. CTA. Boom. That's it. Any questions? Let me know.

zendaya at the premiere of the odyssey

wow zendaya

Cuidem-se! porque o corpo de vocês vai cobrar o preço pelo nervosismo, pela tristeza, pelo estresse, pela preocupação. por tudo.

ter acesso a pessoas mais inteligentes que você é um privilégio, não uma ameaça, quem entende isso evolui mais rápido, porque aprende em vez de competir.

This was such a good movie they don’t make em like this anymore

Redd @ReddCinema

10 months ago

Sky High (2005)

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maria bethânia e chico buarque na manifestação das diretas já em 1984